Hong Kong Hong Kong Box Office

[Bluebomb]

It seems like part of the problem in HK for Godzilla and Spidey is that there's no room for anything to breathe there. Is there a particular reason that a tight schedule affects legs more here than in other countries?

In general, most of the smaller-medium sized Asian territories are one of the worst places for films to build legs, not just in HK.

 

The main reason why this happens in HK is that whenever there is a major release, everyone wants to catch the latest blockbuster so it is no surprise to see drops of 80-90% for holdovers. Nobody cares about some fancy arthouse film here. They just want to see the major blockbusters and that's it. This is why distributors schedule around the mega blockbusters because if they do not, their film will perish. Also, depending on the genre of the film, they only schedule those types of films during certain months where they know it will make the most money.

 

Complicating matters is the fact that unlike many countries, HK runs on a distributor theater-owning business. Most of the major movie studios do not own theaters here, however, some do. When one of their films gets released, they will automatically promote it over another film even if the other film is doing better than their own. Therefore, the balance with regards to scheduling is very important. Distributors will try not to schedule their films one after the other and they will look at the schedule to see what other films will directly affect their movie (although sometimes they ignore this and we get 3 similar movies released on the same day).

 

Now, going back to Godzilla and The Amazing Spider-Man 2, both of them are different cases. Godzilla was the victim of a huge breakout in X-Men: Days of Future Past while The Amazing Spider-Man 2 collapsed after opening day and never recovered. The Amazing Spider-Man 2 had many chances to succeed (2 holidays on opening week, mild competition on its 2nd week, semi-big blockbuster on week 3) but failed to hold well. As far as TASM 2 is concerned, Godzilla was never going to be a major blockbuster so it really had 3 weeks to do well before X-Men delivered a huge blow to its legs but it never did.

[Olive]

Wednesday 6/4 numbers

Maleficent  1.08M  13.19M

Edge of Tomorrow  730k   10.54M

DOFP   720K  41.92m

TASM2 54.59M

hk$

[Olive]

Thursday 6/5 numbers

Overheard 3  1.29M  5.71M

Maleficent  910k  14.1M

Edge of Tomorrow  560k   11.11M

DOFP   470K  42.40m

 

hk$

Edited June 6, 2014 by Olive Maximoff

[Olive]

Saturday numbers

Overheard 3  2.57M  9.97M

Maleficent  2.47M  17.91M

Edge of Tomorrow  1.40m   13.36M

DOFP   1.12M  44.20m

 

hk$

[Bluebomb]

Transformers 4 has started pre-selling. I'll have more on Transformers 4 in the next few days.

	Thursday adm.	(so far)		June 5
Rank	Movie	LW	TW	% chg
1	Overheard 3	--	5,112	--
2	Maleficent	4,358	2,525	-42.1%
3	Edge of Tomorrow	4,030	2,078	-48.4%
4	X-Men: Days of Future Past	4,944	1,435	-71.0%
5	A Million Ways to Die in the West	--	842	--
6	Judge!	--	178	--
7	Godzilla	584	151	-74.1%
8	Renoir	--	77	--
9	Neighbors	246	76	-69.1%
10	The Little House	173	74	-57.2%

	Thursday			June 5
Rank	Movie	LW	TW	% chg
1	Overheard 3	--	17,293	--
2	Maleficent	12,558	10,053	-19.9%
3	Edge of Tomorrow	12,856	6,109	-52.5%
4	X-Men: Days of Future Past	16,211	5,379	-66.8%
5	A Million Ways to Die in the West	--	3,992	--
6	Judge!	--	598	--
7	Neighbors	1,066	367	-65.6%
8	Godzilla	1,961	359	-81.7%
9	The Little House	612	354	-42.2%
10	Renoir	--	198	--

	Friday adm.	(so far)			June 6
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Overheard 3	--	8,917	--	+74.4%
2	Maleficent	5,874	4,838	-17.6%	+91.6%
3	Edge of Tomorrow	5,141	2,957	-42.5%	+42.3%
4	X-Men: Days of Future Past	8,863	2,864	-67.7%	+99.6%
5	A Million Ways to Die in the West	--	1,447	--	+71.9%
6	Judge!	--	245	--	+37.6%
7	The Little House	344	161	-53.2%	+117.6%
8	Godzilla	788	157	-80.1%	--
9	Neighbors	466	116	-75.1%	+52.6%
10	The Eternal Zero	143	96	-32.9%	--

	Friday				June 6
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Overheard 3	--	24,075	--	+39.2%
2	Maleficent	15,688	14,339	-8.6%	+42.6%
3	Edge of Tomorrow	13,714	9,034	-34.1%	+47.9%
4	X-Men: Days of Future Past	22,688	8,009	-64.7%	+48.9%
5	A Million Ways to Die in the West	--	5,786	--	+44.9%
6	Judge!	--	864	--	+44.5%
7	The Little House	901	514	-43.0%	+45.2%
8	Neighbors	1,574	458	-70.9%	+24.8%
9	Godzilla	2,267	327	-85.6%	-8.9%
10	The Eternal Zero	526	250	-52.5%	--

	Saturday adm.	(so far)			June 7
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Overheard 3	7,939	14,616	+84.1%	+63.9%
2	Maleficent	12,490	10,833	-13.3%	+123.9%
3	X-Men: Days of Future Past	15,176	5,346	-64.8%	+86.7%
4	Edge of Tomorrow	9,244	5,205	-43.7%	+76.0%
5	A Million Ways to Die in the West	--	2,325	--	+60.7%
6	Judge!	--	429	--	+75.1%
7	The Little House	453	289	-36.2%	+79.5%
8	Godzilla	889	227	-74.5%	+44.6%
9	The Eternal Zero	186	165	-11.3%	+71.9%
10	Neighbors	376	132	-64.9%	+13.8%

	Saturday				June 7
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Overheard 3	20,571	35,980	+74.9%	+49.4%
2	Maleficent	29,733	28,298	-4.8%	+97.3%
3	Edge of Tomorrow	22,226	15,242	-31.4%	+68.7%
4	X-Men: Days of Future Past	33,153	13,132	-60.4%	+64.0%
5	A Million Ways to Die in the West	--	8,324	--	+43.9%
6	Judge!	--	1,603	--	+85.5%
7	The Little House	1,122	941	-16.1%	+83.1%
8	The Eternal Zero	605	459	-24.1%	+83.6%
9	Godzilla	2,113	437	-79.3%	+33.6%
9	Neighbors	1,608	437	-72.8%	-4.6%

	Sunday adm.	(so far)			June 8
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Overheard 3	8,392	14,767	+76.0%	+1.0%
2	Maleficent	15,929	12,289	-22.9%	+13.4%
3	Edge of Tomorrow	10,539	5,656	-46.3%	+5.8%
4	X-Men: Days of Future Past	17,308	5,133	-70.3%	-1.4%
5	A Million Ways to Die in the West	--	2,165	--	-6.9%
6	Coming Home	649	585	-9.9%	--
7	Judge!	--	550	--	+28.2%
8	Godzilla	1,154	336	-70.9%	+48.0%
9	The Little House	440	253	-42.5%	-12.5%
10	The Eternal Zero	331	206	-37.8%	+24.8%

	Sunday				June 8
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Overheard 3	21,327	33,026	+54.9%	-8.2%
2	Maleficent	34,437	27,491	-20.2%	-2.9%
3	Edge of Tomorrow	24,059	13,941	-42.1%	-8.5%
4	X-Men: Days of Future Past	34,748	12,340	-64.5%	-6.0%
5	A Million Ways to Die in the West	--	7,336	--	-11.9%
6	Judge!	--	1,434	--	-10.5%
7	Coming Home	934	957	+2.5%	--
8	The Little House	1,049	646	--	-31.3%
9	Godzilla	2,425	636	-73.8%	+45.5%
10	Neighbors	1,375	400	-70.9%	-8.5%

	Weekend adm.			June 5-8
Rank	Movie	LW	TW	% chg
1	Overheard 3	41,898	110,374	+163.4%
2	Maleficent	92,416	80,181	-13.2%
3	Edge of Tomorrow	72,855	44,326	-39.2%
4	X-Men: Days of Future Past	106,800	38,860	-63.6%
5	A Million Ways to Die in the West	--	25,438	--
6	Judge!	--	4,499	--
7	The Little House	3,684	2,455	-33.4%
8	Godzilla	8,766	1,759	-79.9%
9	Neighbors	5,623	1,662	-70.4%

June 5 Weekend Actuals

1. Overheard 3 - $1,548,074 (weekend actual [includes previews])
2. Maleficent - $2,580,123
3. Edge of Tomorrow - $1,935,092 in 12 days
4. X-Men: Days of Future Past - $5,805,277
5. A Million Ways to Die in the West - $219,310 (weekend actual)
6. Judge - $45,152 (weekend actual)
Queen - $28,381 (weekend actual)
Godzilla - $2,773,632
Neighbors - around $903,043

Good start for Overheard 3. Maleficent continues to outhustle the rest of the holdovers. Very strong total. 4m is looking good. Edge of Tomorrow is doing OK. It will pass Oblivion this week. Great total for X-Men though 7m is gone. The Western theme and a lack of starpower killed A Million Ways to Die in the West.

 

[Peeta Tong Karanasios]

 

Transformers 4 has started pre-selling. I'll have more on Transformers 4 in the next few days.

  Thursday adm. (so far)   June 5 Rank Movie LW TW % chg 1 Overheard 3 -- 5,112 -- 2 Maleficent 4,358 2,525 -42.1% 3 Edge of Tomorrow 4,030 2,078 -48.4% 4 X-Men: Days of Future Past 4,944 1,435 -71.0% 5 A Million Ways to Die in the West -- 842 -- 6 Judge! -- 178 -- 7 Godzilla 584 151 -74.1% 8 Renoir -- 77 -- 9 Neighbors 246 76 -69.1% 10 The Little House 173 74 -57.2%

  Thursday     June 5 Rank Movie LW TW % chg 1 Overheard 3 -- 17,293 -- 2 Maleficent 12,558 10,053 -19.9% 3 Edge of Tomorrow 12,856 6,109 -52.5% 4 X-Men: Days of Future Past 16,211 5,379 -66.8% 5 A Million Ways to Die in the West -- 3,992 -- 6 Judge! -- 598 -- 7 Neighbors 1,066 367 -65.6% 8 Godzilla 1,961 359 -81.7% 9 The Little House 612 354 -42.2% 10 Renoir -- 198 --

  Friday adm. (so far)     June 6 Rank Movie LW TW WKD % chg QD % chg 1 Overheard 3 -- 8,917 -- +74.4% 2 Maleficent 5,874 4,838 -17.6% +91.6% 3 Edge of Tomorrow 5,141 2,957 -42.5% +42.3% 4 X-Men: Days of Future Past 8,863 2,864 -67.7% +99.6% 5 A Million Ways to Die in the West -- 1,447 -- +71.9% 6 Judge! -- 245 -- +37.6% 7 The Little House 344 161 -53.2% +117.6% 8 Godzilla 788 157 -80.1% -- 9 Neighbors 466 116 -75.1% +52.6% 10 The Eternal Zero 143 96 -32.9% --

  Friday       June 6 Rank Movie LW TW WKD % chg QD % chg 1 Overheard 3 -- 24,075 -- +39.2% 2 Maleficent 15,688 14,339 -8.6% +42.6% 3 Edge of Tomorrow 13,714 9,034 -34.1% +47.9% 4 X-Men: Days of Future Past 22,688 8,009 -64.7% +48.9% 5 A Million Ways to Die in the West -- 5,786 -- +44.9% 6 Judge! -- 864 -- +44.5% 7 The Little House 901 514 -43.0% +45.2% 8 Neighbors 1,574 458 -70.9% +24.8% 9 Godzilla 2,267 327 -85.6% -8.9% 10 The Eternal Zero 526 250 -52.5% --

  Saturday adm. (so far)     June 7 Rank Movie LW TW WKD % chg QD % chg 1 Overheard 3 7,939 14,616 +84.1% +63.9% 2 Maleficent 12,490 10,833 -13.3% +123.9% 3 X-Men: Days of Future Past 15,176 5,346 -64.8% +86.7% 4 Edge of Tomorrow 9,244 5,205 -43.7% +76.0% 5 A Million Ways to Die in the West -- 2,325 -- +60.7% 6 Judge! -- 429 -- +75.1% 7 The Little House 453 289 -36.2% +79.5% 8 Godzilla 889 227 -74.5% +44.6% 9 The Eternal Zero 186 165 -11.3% +71.9% 10 Neighbors 376 132 -64.9% +13.8%

  Saturday       June 7 Rank Movie LW TW WKD % chg QD % chg 1 Overheard 3 20,571 35,980 +74.9% +49.4% 2 Maleficent 29,733 28,298 -4.8% +97.3% 3 Edge of Tomorrow 22,226 15,242 -31.4% +68.7% 4 X-Men: Days of Future Past 33,153 13,132 -60.4% +64.0% 5 A Million Ways to Die in the West -- 8,324 -- +43.9% 6 Judge! -- 1,603 -- +85.5% 7 The Little House 1,122 941 -16.1% +83.1% 8 The Eternal Zero 605 459 -24.1% +83.6% 9 Godzilla 2,113 437 -79.3% +33.6% 9 Neighbors 1,608 437 -72.8% -4.6%

  Sunday adm. (so far)     June 8 Rank Movie LW TW WKD % chg QD % chg 1 Overheard 3 8,392 14,767 +76.0% +1.0% 2 Maleficent 15,929 12,289 -22.9% +13.4% 3 Edge of Tomorrow 10,539 5,656 -46.3% +5.8% 4 X-Men: Days of Future Past 17,308 5,133 -70.3% -1.4% 5 A Million Ways to Die in the West -- 2,165 -- -6.9% 6 Coming Home 649 585 -9.9% -- 7 Judge! -- 550 -- +28.2% 8 Godzilla 1,154 336 -70.9% +48.0% 9 The Little House 440 253 -42.5% -12.5% 10 The Eternal Zero 331 206 -37.8% +24.8%

  Sunday       June 8 Rank Movie LW TW WKD % chg QD % chg 1 Overheard 3 21,327 33,026 +54.9% -8.2% 2 Maleficent 34,437 27,491 -20.2% -2.9% 3 Edge of Tomorrow 24,059 13,941 -42.1% -8.5% 4 X-Men: Days of Future Past 34,748 12,340 -64.5% -6.0% 5 A Million Ways to Die in the West -- 7,336 -- -11.9% 6 Judge! -- 1,434 -- -10.5% 7 Coming Home 934 957 +2.5% -- 8 The Little House 1,049 646 -- -31.3% 9 Godzilla 2,425 636 -73.8% +45.5% 10 Neighbors 1,375 400 -70.9% -8.5%

  Weekend adm.     June 5-8 Rank Movie LW TW % chg 1 Overheard 3 41,898 110,374 +163.4% 2 Maleficent 92,416 80,181 -13.2% 3 Edge of Tomorrow 72,855 44,326 -39.2% 4 X-Men: Days of Future Past 106,800 38,860 -63.6% 5 A Million Ways to Die in the West -- 25,438 -- 6 Judge! -- 4,499 -- 7 The Little House 3,684 2,455 -33.4% 8 Godzilla 8,766 1,759 -79.9% 9 Neighbors 5,623 1,662 -70.4%

June 5 Weekend Actuals

1. Overheard 3 - $1,548,074 (weekend actual [includes previews])

2. Maleficent - $2,580,123

3. Edge of Tomorrow - $1,935,092 in 12 days

4. X-Men: Days of Future Past - $5,805,277

5. A Million Ways to Die in the West - $219,310 (weekend actual)

6. Judge - $45,152 (weekend actual)

Queen - $28,381 (weekend actual)

Godzilla - $2,773,632

Neighbors - around $903,043

Good start for Overheard 3. Maleficent continues to outhustle the rest of the holdovers. Very strong total. 4m is looking good. Edge of Tomorrow is doing OK. It will pass Oblivion this week. Great total for X-Men though 7m is gone. The Western theme and a lack of starpower killed A Million Ways to Die in the West.

 

Very good for Maleficent!It's already ahead of Oz!

[Bluebomb]

	Thursday adm.	(so far)		June 5
Rank	Movie	LW	TW	% chg
1	Overheard 3	5,112	2,458	-51.9%
2	Maleficent	2,525	2,399	-5.0%
3	Coming Home	--	1,368	--
4	X-Men: Days of Future Past	1,435	797	-44.5%
5	Edge of Tomorrow	2,078	743	-64.2%
6	Thermae Romae 2	--	523	--
7	Brick Mansions	--	469	--
8	Sabotage	--	459	--
9	A Million Ways to Die in the West	842	320	-62.0%
10	Queen	--	218	--

Decent hold for Overheard 3. It'll be interesting to see if it defeats Maleficent with final admissions today. Maleficent will win in gross for sure though. Excellent hold for Maleficent. It will pass both Wanted and Mr & Mrs. Smith's totals this weekend to become Angelina Jolie's biggest live action hit in Hong Kong. Weak for Coming Home. X-Men held up just fine but is it an overcompensation for last week's steep drop? Edge of Tomorrow fell hard. Poor starts for Thermae Romae 2, Brick Mansions and Sabotage. Terrible hold for A Million Ways to Die in the West. It is getting grilled by users. Superb for Queen.

[Fullbuster]

Hey Bluebomb,100 pages very soon,congrats

[Bluebomb]

Hey Bluebomb,100 pages very soon,congrats

Thanks. I'm hoping Transformers 4 will generate 1 page of comments. It is looking amazing at the moment.

 

More on Transformers 4...as most of you know, Transformers 4 will have its world premiere in HK but that has not stopped Paramount and local theaters from taking no prisoners with its pricing strategy.

Transformers 4 ticket prices at Broadway theater chain.

Ticket prices are about $25 HKD ($3.25 US) more than The Avengers on average. That is a massive difference. Even most tentpole films are only separated by $5-$10 at the most. While some of the uptick in price can be attributed to the long running time, some of it is because Intercontinental (Paramount's HK distributor) feels that this will be the event film of the summer (and they are not wrong either).

 

Theater	Movie	Ticket Prices (HKD)	Ticket Prices (USD)
Palace IFC	The Hobbit: An Unexpected Journey	$180	$23
	Transformers: Age of Extinction	$175	$22.50
	The Avengers	$135	$17.50
	Maleficent (regular)	$125	$16
	Life of Pi	$120	$15.50

At Palace IFC, the difference is even greater with $40 separating the 2 films...and there is no HFR in sight.

If we take The Avengers admissions and apply it to Transformers 4, factoring in its $25-$30 headstart, then it would make over $6m for the 4-day weekend. 6m is impossible at the moment as Transformers 4 will not be equalling The Avengers' admissions but 5m is very possible.

At the moment, Transformers 4 is doing very well in pre-sales. In IMAX, it is doing gangbusters. Peak showtimes are nearly a quarter filled less than a day old.

Edited June 12, 2014 by Bluebomb

[Bluebomb]

	Thursday			June 12
Rank	Movie	LW	TW	% chg
1	Maleficent	10,053	9,422	-6.3%
2	Overheard 3	17,293	9,228	-46.6%
3	Edge of Tomorrow	6,109	3,113	-49.0%
4	X-Men: Days of Future Past	5,379	2,963	-44.9%
5	Coming Home	--	2,844	--
6	Brick Mansions	--	2,226	--
7	Thermae Romae 2	--	1,788	--
8	A Million Ways to Die in the West	3,992	1,768	-55.7%
9	Sabotage	--	1,579	--
10	Queen	--	396	--

Outstanding hold for Maleficent. Good holds for the rest of the top 4. The 4 openers did not do well. A Million Ways to Die in the West sunk. Strong for Queen.

 

	Friday adm.	(so far)			June 13
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Overheard 3	8,917	4,688	-47.4%	+90.7%
2	Maleficent	4,838	4,236	-12.4%	+76.6%
3	Coming Home	--	1,487	--	+8.7%
4	X-Men: Days of Future Past	2,864	1,362	-52.4%	+70.9%
5	Edge of Tomorrow	2,957	1,347	-54.4%	+81.3%
6	Thermae Romae 2	--	668	--	+27.7%
7	Brick Mansions	--	614	--	+30.9%
8	A Million Ways to Die in the West	1,447	568	-60.7%	+77.5%
9	Sabotage	--	485	--	+5.7%
10	Queen	--	345	--	+58.3%

Good for Overheard 3. Solid increase for Maleficent. Weak for Coming Home. Nice bumps for X-Men and Edge of Tomorrow.

[grim22]

 

Outstanding hold for Maleficent. Good holds for the rest of the top 4. The 4 openers did not do well. A Million Ways to Die in the West sunk. Strong for Queen. 

 

 

Is Queen the Bollywood movie?

[Olive]

Monday numbers in HK$

Maleficent  620k 28.91M

Overheard 3  460k  19.57M

Edge of Tomorrow  250k   18.24M

DOFP   200k  48.25m

[Bluebomb]

Thursday Schedules

Pacific Place
New	Holdovers	Leaving
Transformers: Age of Extinction 3D - 17 showings	Draft Day - 1 showing (▼ 5)	Brick Mansions
	Z Storm - 1 showing (▼ 3)	Sabotage
	Coming Home - 1 showing (▼ 4)	A Million Ways to Die in the West
	Edge of Tomorrow 3D - 2 showings (▼ 5)	Overheard 3
	Maleficent 3D - 6 showings (=)	X-Men: Days of Future Past 3D

Palace APM
New	Holdovers	Leaving
Transformers: Age of Extinction 3D - 20 showings	Z Storm - 5 showings (▼ 7)	Marriage Blue
Transformers: Age of Extinction - 5 showings	Coming Home - 1 showing (▼ 5)	May We Chat
	A Million Ways to Die in the West - 1 showing (=)	The Raid 2
	Maleficent - 5 showings (=)	Brick Mansions
		Sabotage
		Thermae Romae 2
		Overheard 3
		Edge of Tomorrow
		X-Men: Days of Future Past

Langham Place
New	Holdovers	Leaving
Transformers: Age of Extinction 3D - 21 showings	May We Chat - 1 showing (▼ 3)	Thermae Romae 2
Transformers: Age of Extinction - 5 showings	Z Storm - 3 showings (▼ 11)	Overheard 3
	Edge of Tomorrow - 1 showing (▼ 4)	Edge of Tomorrow 3D
	Maleficent 3D - 4 showings (=)	The Raid 2
	Maleficent - 1 showing (▼ 3)	X-Men: Days of Future Past 3D
	X-Men: Days of Future Past - 1 showing (▼ 2)

Lots of showtimes for Transformers 4. With its runtime clocking in at a bloated 165-166 minutes, it has garnered an incredible 4-5 screens at most locations. Considering that even with no trailers shown before the movie, theaters can only run 5 showtimes per day (6 if you include midnight) on 1 screen. Still, a few locations have put it on 6 screens at night. Pre-sales so far are looking very good too.

Maleficent is the main big winner of the holdovers. This and Z Storm will split the lone 7 PM showtime depending on the theater. Aside from those 2, it is pretty much a deathblow for the rest. Edge of Tomorrow will get a showtime here and there along with X-Men. The biggest losers this week are last week's openers and Overheard 3.

Transformers 4 pre-sales (Part 1)

Palace APM
	Transformers: Age of Extinction 3D					Transformers: Age of Extinction 2D
Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled
Jun. 26	9:30 AM	17	114	14.91%	Jun. 26	12:00 PM	14	114	12.28%
	10:00 AM	107	286	37.41%		3:00 PM	16	98	16.33%
	10:25 AM	24	167	14.37%		6:30 PM	42	114	36.84%
	11:25 AM	5	112	4.46%		10:35 PM	17	167	10.18%
	1:00 PM	27	286	9.44%		1:00 AM	16	286	5.59%
	1:30 PM	8	167	4.79%
	2:30 PM	6	112	5.36%
	3:30 PM	9	114	7.89%
	4:00 PM	42	286	14.69%
	4:30 PM	7	167	4.19%
	5:30 PM	6	112	5.36%
	7:00 PM	155	286	54.20%
	7:30 PM	24	167	14.37%
	7:50 PM	26	98	26.53%
	8:30 PM	29	112	25.89%
	9:05 PM	15	98	15.31%
	9:30 PM	11	114	9.65%
	10:00 PM	94	286	32.87%
	11:35 PM	17	112	15.18%
	12:30 AM	4	114	3.51%
Total		633	3310	19.12%	Total		105	779	13.48%

Excellent pre-sales so far. What will boost Transformers 4's opening day and OW gross are the insane ticket price hikes that have been set by Paramount/Intercontinental. Judging from these pre-sales, I'm going to go out on a limb and say that Transformers 4 is looking at a non-holiday opening day record of $900,000. 1m might be a stretch but it is not impossible. After several weeks of bland movies and strong holdovers, viewers are definitely in the mood for something big and explosive.

In the midst of Transformers 4 opening, How To Train Your Dragon 2 opened its HK campaign with special screenings last weekend. It will get more sneak previews this weekend but theaters will be reluctant to allocate screens in the morning and afternoon to it over Transformers 4. Last weekend, it placed in the top 5 on Saturday and Sunday and it should continue that into this weekend.

[Bluebomb]

Transformers 4 pre-sales (Part 2)

Palace APM
	Transformers: Age of Extinction 3D					Transformers: Age of Extinction 2D
Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled
Jun. 26	9:30 AM	44	114	38.60%	Jun. 26	12:00 PM	29	114	25.44%
	10:00 AM	127	286	44.41%		3:00 PM	30	98	30.61%
	10:25 AM	64	167	38.32%		6:30 PM	75	114	65.79%
	11:25 AM	5	112	4.46%		10:35 PM	40	167	23.95%
	1:00 PM	45	286	15.73%		1:00 AM	22	286	7.69%
	1:30 PM	16	167	9.58%
	2:30 PM	14	112	12.50%
	3:30 PM	10	114	8.77%
	4:00 PM	49	286	17.13%
	4:30 PM	10	167	5.99%
	5:30 PM	15	112	13.39%
	7:00 PM	159	286	55.59%
	7:30 PM	62	167	37.13%
	7:50 PM	51	98	52.04%
	8:30 PM	64	112	57.14%
	9:05 PM	30	98	30.61%
	9:30 PM	26	114	22.81%
	10:00 PM	107	286	37.41%
	11:35 PM	31	112	27.68%
	12:30 AM	6	114	5.26%
Total		935	3310	28.25%	Total		196	779	25.16%

In our continuing coverage of Transformers 4's pre-sales, it has crossed 1,000 admissions at Palace APM on opening day. For the most part, pre-sales are looking OK. Afternoon is lagging behind a bit while shows after 10 PM are doing quite well. What is most impressive is Transformers' Thursday midnights. Both 3D and 2D have gotten a fair number of people attending those shows. Morning shows are doing well.

	Thursday adm.	(so far)		June 26
Rank	Movie	LW	TW	% chg
1	Transformers: Age of Extinction	--	30,850	--
2	Maleficent	--	1,041	--
3	Z Storm	--	751	--
4	X-Men: Days of Future Past	--	167	--
4	Coming Home	--	167	--
6	Edge of Tomorrow	--	156	--
7	Mr. Morgan's Last Love	--	111	--
8	Overheard 3	--	102	--
9	Thermae Romae 2	--	76	--
9	Judge!	--	76	--

Seems a bit low but the real issue won't be how many admissions it takes in on opening weekend but how much of an advantage it will get with the extremely high ticket prices set by Intercontinental.

Movie	OD pre-sales adm.	% diff
Transformers: Age of Extinction 3D	30,850
The Amazing Spider-Man 2	54,986	-43.9%
Captain America 2	13,794	+123.6%
Monsters University	34,005	-9.3%
Man of Steel	12,350	+149.8%
Iron Man 3	46,074	-33.0%
Iron Man 2	31,977	-3.5%
The Dark Knight Rises	38,750	-20.4%
The Amazing Spider-Man	32,580	-5.3%
The Avengers	47,317	-34.8%
Transformers 3	44,161	-30.1%
Harry Potter 7-2	62,089	-50.3%
Toy Story 3	32,294	-4.5%
Pirates 4	21,559	+43.1%
Shrek 3	49,634	-37.8%
The Hobbit	18,440	+67.3%
Mission Impossible 4	24,390	+26.5%

It is far behind Iron Man 3 and The Avengers at this point in admissions but ticket prices will boost Transformers 4. It is even behind Transformers 3 in admissions but T4 is much longer than T3 so opening day admissions won't nearly be as frontloaded as T3.

 

[BK007]

I can't believe they can charge different prices for different films?

 

Here, they have prices jacked up at the beginning of the movie's run and then as it loses showtimes, screens and audience it goes down.

[KATCH-2D2]

It is far behind Iron Man 3 and The Avengers at this point in admissions but ticket prices will boost Transformers 4. It is even behind Transformers 3 in admissions but T4 is much longer than T3 so opening day admissions won't nearly be as frontloaded as T3.

This is just a random ranting but it's bugging me that of all the phase 2 films that benefited from TA effect it happened to be IM3, the weakest of the 3, that got the biggest boost. Seeing IM3 made 3 times of Cap2 in presale numbers was so wrong..

[Fullbuster]

I see HK and China have a different degree of excitement for TF4.

[Sam]

This is just a random ranting but it's bugging me that of all the phase 2 films that benefited from TA effect it happened to be IM3, the weakest of the 3, that got the biggest boost. Seeing IM3 made 3 times of Cap2 in presale numbers was so wrong..

IM3 came right after TA, riding its coattails. It also featured, well... Iron Man, who is the most popular Avenger, especially in Asian countries. CA2 came last of the three Phase 3 movies and also suffered from the bad reception of TFA. And featuring a patriotic type of character. Cap did very well on his own though, opened a good amount over the first and having pretty good legs too. And I think of the 3 superheroes movies thus far, it still has the highest gross in HK (helped by weaker competitions it seems, but still)Besides, for all the hate IM3 gets, audience OS no doubt liked it. It opened well and had good legs in many countries.

[keysersoze123]

unfortunately bluebomb did not post any updates for today.

 

Olive,

   Do you have any updates from HK. Normally we get real time updates from HK.

[Olive]

unfortunately bluebomb did not post any updates for today.

 

Olive,

   Do you have any updates from HK. Normally we get real time updates from HK.

60k admissions, 4.6M hkd.