Hong Kong Hong Kong Box Office

[Olive]

Happy new year, Bluebomb.

[Bluebomb]

Happy new year, Bluebomb.

Same to you!

 

	Wednesday adm.				January 1
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	The Secret Life of Walter Mitty	22,433	23,224	+3.5%	-1.3%
2	Frozen	21,790	13,107	-39.8%	+33.6%
3	As The Light Goes Out	7,393	13,002	+75.9%	+26.6%
4	Firestorm	34,674	10,323	-70.2%	-17.6%
5	The Wind Rises	16,844	9,911	-41.2%	+9.8%
6	The Hobbit: Desolation of Smaug	15,482	7,939	-48.7%	+17.9%
7	Cloudy With A Chance of Meatballs 2	7,390	7,846	+6.2%	+32.2%
8	Lan Kwai Fong 3	--	6,028	--	+46.8%
9	47 Ronin	6,481	4,621	-28.7%	+7.7%
10	Walking With Dinosaurs	8,003	4,222	-47.2%	--
11	The White Storm	9,538	3,888	-59.2%	+3.3%

Amazing for The Secret Life of Walter Mitty. It will strut past 2m after Sunday. OK for Frozen. It had the biggest increase of the top 11 on New Year's but the New Year's Day increase was to compensate for having the worst increase on New Year's Eve. As The Light Goes Out got more screenings today ahead of its official Thursday bow but that is an outstanding number. Downright ugly for Firestorm. Tepid reviews have effectively cut its run short in just a few days. One of the worst collapses I've ever seen in one week. Not good for The Wind Rises. It should have had a better increase than just 10%. The Hobbit had a decent gain today but week-to-week hold is quite weak. Like Frozen, Cloudy with a Chance of Meatballs 2 saw a huge gain today but it was only for balancing out the weaker New Year's Eve increase. OK for Lan Kwai Fong 3. Bad for 47 Ronin. Walking With Dinosaurs is calming down from its surge earlier in the week. The White Storm is losing a lot of admissions still but it has been losing a lot of showtimes as well.

	Thursday adm.	(so far)			January 2
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	As The Light Goes Out	4,111	4,453	+8.3%	-39.2%
2	The Secret Life of Walter Mitty	12,724	1,504	-88.2%	-85.1%
3	Frozen	13,106	1,189	-90.9%	-84.0%
4	Lan Kwai Fong 3	--	813	--	-67.0%
5	The Hobbit: Desolation of Smaug	7,950	779	-90.2%	-83.1%
6	The Wind Rises	10,784	749	-93.1%	-87.2%
7	Commitment	--	715	--	--
8	Firestorm	10,445	551	-94.7%	-86.3%
9	Cloudy With A Chance of Meatballs 2	6,022	549	-90.9%	-88.1%
10	47 Ronin	3,942	449	-88.6%	-79.2%
11	Walking With Dinosaurs	5,143	261	-94.9%	-89.6%
12	The White Storm	3,802	225	-94.1%	--

Very nice for As the Light Goes Out. Everything besides that, however, pretty much died after the holidays. I expected better for Lan Kwai Fong 3.

[Olive]

2013

 HK$ 1625M/ US$210M,+4.2%

[Bluebomb]

2013 Year End Report

In 2013, HK box office accumulated $1,625,331,294 HK ($209,589,590 US), +4.24% from 2012 which amassed $1,559,237,866 ($201,066,716 US). Altogether 310 films saw the light of day in HK screens which was up 3% from last year (301 films). Non-local films took a huge dive from 52 last year to 42 this year (-19.23%) but foreign films went up 7.63% from the previous year (249 to 268 this year)

	2013 Top Ten Local Movies
Rank	Movie	Total (HK$)	Total (US$)
1	Unbeatable	$44,631,344	$5,755,297
2	The White Storm*	$30,299,024	$3,907,117
3	Journey to the West: Conquering the Demons	$28,401,227	$3,662,392
4	Firestorm*	$21,737,836	$2,803,135
5	The Grandmaster	$21,292,885	$2,745,758
6	Out of Inferno	$20,333,828	$2,622,086
7	Hotel Deluxe	$19,443,275	$2,507,247
8	Rigor Mortis	$17,164,014	$2,213,332
9	I Love Hong Kong 2013	$16,953,263	$2,186,155
10	SDU: Sex Duties Unit	$16,747,563	$2,159,630

	2013 Top Ten Foreign Movies
Rank	Movie	Total (HK$)	Total (US$)
1	Iron Man 3	$106,389,801	$13,719,169
2	Monsters University	$77,407,664	$9,981,866
3	World War Z	$42,602,911	$5,493,727
4	Thor: The Dark World	$36,675,250	$4,729,343
5	Man of Steel	$33,328,214	$4,297,737
6	Despicable Me 2	$32,603,704	$4,204,310
7	Pacific Rim	$31,724,872	$4,090,983
8	A Good Day to Die Hard	$28,679,709	$3,698,303
9	The Hobbit: Desolation of Smaug*	$28,265,390	$3,644,876
10	Now You See Me	$27,817,183	$3,587,079

	2013 Top Ten Movies
Rank	Movie	Total (HK$)	Total (US$)
1	Iron Man 3	$106,389,801	$13,719,169
2	Monsters University	$77,407,664	$9,981,866
3	Unbeatable	$44,631,344	$5,755,297
4	World War Z	$42,602,911	$5,493,727
5	Thor: The Dark World	$36,675,250	$4,729,343
6	Man of Steel	$33,328,214	$4,297,737
7	Despicable Me 2	$32,603,704	$4,204,310
8	Pacific Rim	$31,724,872	$4,090,983
9	The White Storm*	$30,299,024	$3,907,117
10	A Good Day to Die Hard	$28,679,709	$3,698,303

* - still in release

	Thursday			January 2
Rank	Movie	LW	TW	% chg
1	As The Light Goes Out	8,245	16,245	+97.0%
2	The Secret Life of Walter Mitty	22,761	7,848	-65.5%
3	Lan Kwai Fong 3	--	4,987	--
4	Frozen	18,950	3,133	-83.5%
5	The Wind Rises	14,328	2,813	-80.4%
6	Firestorm	21,632	2,514	-88.4%
7	The Hobbit: Desolation of Smaug	11,338	2,013	-82.2%
8	Cloudy With A Chance of Meatballs 2	8,387	1,721	-79.5%
9	Commitment	--	1,647	--
10	The White Storm	5,910	1,580	-73.3%

January 2 Thursday Actuals

1. As the Light Goes Out - $128,951 (opening day actual)/$902,663
2. The Secret Life of Walter Mitty - $1,805,326
Lan Kwai Fong 3 - $51,580 (opening day actual)/$451,331
Firestorm - $2,927,208
The Hobbit: Desolation of Smaug - $3,765,396
Frozen - $2,063,230
The Wind Rises - $1,611,899
Cloudy with a Chance of Meatballs 2 - $606,074
The White Storm - $3,958,823

Excellent number for As The Light Goes Out. Pretty good for The Secret Life of Walter Mitty. It'll pass 2m by this weekend. OK for Lan Kwai Fong 3. Good total for Firestorm but Frozen made more in the past 4 days (Mon-Thu) than it and The Wind Rises nearly matched its 4 day gross. The Hobbit: Desolation of Smaug is still clinging on to the hopes of reaching 4m but time is running out. The holidays are over and it must rely on legs from here on out. Frozen passed 2m but it's had an underwhelming run so far. The Wind Rises blew through 1.5m but 2m looks unlikely at this point. Cloudy 2 is running a little ahead of the first one. Whether or not it finishes above the first one remains to be seen. Strong for The White Storm. It will win the winter crown over all those other hyped movies.

	Friday adm.	(so far)			January 3
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	As The Light Goes Out	--	6,662	--	+49.6%
2	The Secret Life of Walter Mitty	--	3,028	--	+101.3%
3	The Wind Rises	--	1,143	--	+52.6%
4	Frozen	--	1,140	--	-4.1%
5	Lan Kwai Fong 3	--	1,010	--	+24.2%
6	The Hobbit: Desolation of Smaug	--	931	--	+19.5%
7	Firestorm	--	897	--	+62.8%
8	Commitment	--	740	--	+3.5%
9	Cloudy With A Chance of Meatballs 2	--	643	--	+17.1%
10	47 Ronin	--	572	--	+27.4%

Good for As the Light Goes Out. Impressive increase for Walter Mitty. Solid for The Wind Rises. Extremely bad for Frozen. Not that good for Lan Kwai Fong 3.

 

[Bob Violence]

Would the Top 10 Local Movies list look different if it were expanded to Top 10 Chinese Movies? I can't think of any possible candidates, but maybe I'm forgetting something.

Edited January 3, 2014 by Bob Violence

[Bluebomb]

Would the Top 10 Local Movies list look different if it were expanded to Top 10 Chinese Movies? I can't think of any possible candidates, but maybe I'm forgetting something.

Yes, The Stolen Years would have made the list at #7 and bumped out Sex Duties Unit from the top 10.

 

	Friday				January 3
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	As The Light Goes Out	--	19,166	--	+18.0%
2	The Secret Life of Walter Mitty	--	11,383	--	+45.0%
3	Lan Kwai Fong 3	--	5,730	--	+14.9%
4	Firestorm	--	3,385	--	+34.6%
5	The Wind Rises	--	3,067	--	+9.0%
6	Frozen	--	2,789	--	-11.0%
7	The Hobbit: Desolation of Smaug	--	2,136	--	+6.1%
8	Commitment	--	1,964	--	+19.2%
9	The White Storm	--	1,874	--	+18.6%
10	47 Ronin	--	1,722	--	+31.9%

Quite good for As The Light Goes Out. The Secret Life of Walter Mitty had a nice bump. OK for Lan Kwai Fong 3. Firestorm had a good increase but it is trying to make up for the poor Thursday showing. Alright for The Wind Rises but it does manage to beat Frozen in admissions for the first time this week. Very poor for Frozen. Slow for The Hobbit 2. Good for both Commitment and The White Storm. Decent for 47 Ronin.

	Saturday adm.	(so far)			January 4
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	As The Light Goes Out	--	12,004	--	+80.2%
2	The Secret Life of Walter Mitty	--	4,436	--	+46.5%
3	Frozen	--	1,957	--	+71.7%
4	The Wind Rises	--	1,891	--	+65.4%
5	The Hobbit: Desolation of Smaug	--	1,840	--	+97.6%
6	Lan Kwai Fong 3	--	1,319	--	+30.6%
7	Cloudy With A Chance of Meatballs 2	--	1,300	--	+102.2%
8	Commitment	--	1,156	--	+56.2%
9	Firestorm	--	1,000	--	+11.5%
10	The White Storm	--	817	--	+100.2%

Incredibly strong for As the Light Goes Out. Not bad for Walter Mitty. Good bounce back for Frozen. Healthy increase for The Wind Rises. Very good for The Hobbit 2. Lan Kwai Fong 3 did alright. Great increase for Cloudy 2. OK for Commitment. Dreadful for Firestorm Superb for The White Storm.

[Bluebomb]

a

	Saturday				January 4
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	As The Light Goes Out	8,479	33,282	+292.5%	--
2	The Secret Life of Walter Mitty	21,424	17,291	-19.3%	--
3	Lan Kwai Fong 3	--	6,703	--	--
4	The Wind Rises	10,476	4,913	-53.1%	--
5	Frozen	11,387	4,584	-59.7%	--
6	Firestorm	13,154	4,048	-69.2%	--
7	The Hobbit: Desolation of Smaug	8,171	3,872	-52.6%	--
8	Commitment	--	2,958	--	--
9	Cloudy With A Chance of Meatballs 2	6,200	2,922	-52.9%	--
10	The White Storm	4,227	2,813	-33.5%	--

Fantastic for As The Light Goes Out. Superb hold for The Secret Life of Walter Mitty. OK for Lan Kwai Fong 3. Average for The Wind Rises. Weak for Frozen.

	Sunday adm.	(so far)			January 5
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	As The Light Goes Out	2,728	12,585	+361.3%	+4.8%
2	The Secret Life of Walter Mitty	7,216	3,874	-46.3%	-12.7%
3	Frozen	7,052	2,538	-64.0%	+29.7%
4	The Wind Rises	6,705	2,533	-62.2%	+34.0%
5	The Hobbit: Desolation of Smaug	4,346	1,833	-57.8%	-0.4%
6	Cloudy With A Chance of Meatballs 2	2,995	1,722	-42.5%	+32.5%
7	Lan Kwai Fong 3	--	1,137	--	-13.8%
8	Commitment	--	1,049	--	-9.3%
9	Firestorm	3921	1,049	-73.2%	+4.9%
10	The White Storm	992	804	-19.0%	-1.6%

Great for As The Light Goes Out. Good for The Secret Life of Walter Mitty. All the way down at #10, that is an outstanding hold for The White Storm.

 

[Leyla]

forgot to wish you a Happy NY Bluebomb   

any expected Dos total???

[Bluebomb]

forgot to wish you a Happy NY Bluebomb   

any expected Dos total???

HNY, Leyla! DOS might make 4m but it will depend on screen counts on Thursday.

 

	Sunday				January 5
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	As The Light Goes Out	7,897	30,469	+285.8%	-8.5%
2	The Secret Life of Walter Mitty	19,176	13,746	-28.3%	-20.5%
3	Frozen	12,507	5,041	-59.7%	+10.0%
4	Lan Kwai Fong 3	--	4,866	--	-27.4%
5	The Wind Rises	10,910	4,543	-58.4%	-7.5%
6	The Hobbit: Desolation of Smaug	8,042	3,424	-57.4%	-11.6%
7	Cloudy With A Chance of Meatballs 2	6,950	3,397	-51.1%	+16.3%
8	Firestorm	12,015	3,198	-73.4%	-21.0%
9	Commitment	--	2,450	--	-17.2%
10	The White Storm	3,506	2,306	-34.2%	-18.0%

Very good for As The Light Goes Out. Meh Sunday decrease for Walter Mitty but great hold week to week. Frozen gets the Sunday bump. Terrible drop for Lan Kwai Fong 3. Bad decrease for The Wind Rises.

	Weekend adm.			Jan 2-5
Rank	Movie	LW	TW	% chg
1	As The Light Goes Out	--	99,162	--
2	The Secret Life of Walter Mitty	--	50,268	--
3	Lan Kwai Fong 3	--	22,286	--
4	Frozen	--	15,547	--
5	The Wind Rises	--	15,336	--
6	Firestorm	--	13,145	--
7	The Hobbit: Desolation of Smaug	--	11,445	--
8	Cloudy With A Chance of Meatballs 2	--	9,606	--
9	Commitment	--	9,019	--
10	The White Storm	--	8,573	--

Great showing from As The Light Goes Out. Pretty good for The Secret Life of Walter Mitty. Not good from Lan Kwai Fong 3. Maybe good reviews will help its legs. Frozen ultimately passes The Wind Rises due to Sunday bump. The Wind Rises didn't do anything to help its cause for next week.

	Weekend Estimates			January 2
Rank	Movie	TW	% chg	Total
1	As The Light Goes Out	$750,000		$1,525,000
2	The Secret Life of Walter Mitty	$375,000	-71.0%	$2,120,000
3	Lan Kwai Fong 3	$160,000		$560,000
4	The Hobbit: Desolation of Smaug	$140,000		$3,880,000
5	Frozen	$130,000		$2,170,000

Excellent for As The Light Goes Out. 2.5m is a lock. Huge triumph for The Secret Life of Walter Mitty. 3m might happen. Weak from Lan Kwai Fong 3. It did worse than the 2nd one. The Hobbit 2 is getting ever so close to 4m. It will depend on how theaters distribute their screens next week. Not terribly great for Frozen considering the success worldwide but it's still OK for a winter animated release.

[Bluebomb]

	Thursday adm.	(so far)		January 9
Rank	Movie	LW	TW	% chg
1	As The Light Goes Out	4,453	2,507	-43.7%
2	Tom Yum Goong 2	--	1,605	--
3	Last Vegas	--	934	--
4	The Secret Life of Walter Mitty	1,504	932	-38.0%
5	Girl in the Sunny Place	--	766	--
6	The Legend of Hercules	--	709	--
7	The Hobbit: Desolation of Smaug	779	363	-53.4%
8	Lan Kwai Fong 3	813	352	-56.7%
9	The Wind Rises	749	215	-71.3%
10	Firestorm	551	202	-63.3%

		Thursday			January 9
LW Rank	TW Rank	Movie	LW	TW	% chg
1	1	As The Light Goes Out	16,245	10,519	-35.2%
--	2	Tom Yum Goong 2	--	5,421	--
2	3	The Secret Life of Walter Mitty	7,848	4,316	-45.0%
--	4	Last Vegas	--	3,399	--
--	5	The Legend of Hercules	--	2,819	--
--	6	Girl in the Sunny Place	--	2,247	--
3	7	Lan Kwai Fong 3	4,987	1,832	-63.3%
6	8	Firestorm	2,514	982	-60.9%
5	9	The Wind Rises	2,813	899	-68.0%
7	10	The Hobbit: Desolation of Smaug	2,013	761	-62.2%

Excellent hold for As The Light Goes Out. Walk-ins contributed 3/4 of Thursday's admissions. 3m is happening. Weak start from Tom Yum Goong 2. Very good hold for The Secret Life of Walter Mitty. 3m is moving closer to a lock. Average for Last Vegas. Poor for The Legend of Hercules. OK for Girl in the Sunny Place. Lan Kwai Fong 3 is holding softly. After last week's freefall, Firestorm reined it in somewhat this week. Not good for The Wind Rises. Decent hold for The Hobbit 2.

	Friday adm.	(so far)			January 10
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	As The Light Goes Out	6,662	4,293	-35.6%	+71.2%
2	Last Vegas	--	1,914	--	+104.9%
3	The Secret Life of Walter Mitty	3,028	1,879	-37.9%	+101.6%
4	Tom Yum Goong 2	--	1,590	--	-0.9%
5	Girl in the Sunny Place	--	1,118	--	+46.0%
6	The Legend of Hercules	--	978	--	+37.9%
7	The Hobbit: Desolation of Smaug	931	448	-51.9%	+23.4%
8	Lan Kwai Fong 3	1,010	410	-59.4%	+16.5%
9	The Wind Rises	1,143	338	-70.4%	+57.2%
10	Commitment	740	293	-60.4%	--

Huge movement from Last Vegas. As the Light Goes Out/Walter Mitty continue to hold strongly.

 

[Leyla]

pretty happy for Walter Mitty! go see it Blue

its beautiful 

[SentryTrans]

HK is one of the most open cities in this world!

[Olive]

300 2 is doing well and will open #1 in HK.

Peobody #2.

[Olive]

Saturday Grosses in HK$

300:ROAE 2.47M

Wolf of Wall Street 980k(will finish above 30M)

Peobody 890k

Lone Survivor 600k

12 years a slave 400k

 

Will update tallies on Monday.

[Olive]

 Week 3.03-3.09 HK$

 1 300: Rise Of An Empire 7,707,967   7,707,967

 

  2 The Wolf Of Wall Street 3,997,353   28,663,435

 

  3 Lone Survivor 2,844,528   6,100,389

 

  4 Mr. Peabody & Sherman 2,691,663   3,267,597

 

  5 Pompeii 1,937,300   4,937,835

 

  6 12 Years A Slave 1,720,013   2,465,631

 

  7 August: Osage County 942,214   2,074,754

 

  8 Dallas Buyers Club 470,638   914,553

 

  9 The Lego Movie 433,956   14,594,253

 

  10 The Monuments Men 400,085   4,581,894

Edited March 11, 2014 by Olive

[Olive]

 Week 3.17-3.23 HK$

Rank/title/weekly/release date/total

1     Non-Stop 5,347,685 13/03/14 10,119,137

 

  2 Divergent 3,600,918 20/03/14 3,600,918

 

  3 Need For Speed 2,227,037 13/03/14 5,518,034

 

  4 300: Rise Of An Empire 1,438,081 06/03/14 14,025,846

 

  5 Black Comedy 1,407,431 20/03/14 1,407,431

 

  6 The Grand Budapest Hotel 990,410 20/03/14 990,410

 

  7 Mr. Peabody & Sherman 901,302 06/03/14 6,154,258

 

  8 Her 632,178 13/03/14 1,404,063

 

  9 The Wolf Of Wall Street 613,569 13/02/14 30,902,652

 

10 Beijing Love Story 436,114 20/03/14 436,114

 

usd=7.76 hkd

[Olive]

Noah bombs in HK, less than 3,000 presales.

[Bluebomb]

Captain America: The Winter Soldier heads to theaters this Thursday but so far ticket sales have been underwhelming. 3D sales at most locations are not even half full yet 3-4 days out in the biggest theaters. Some theaters have even had pre-sales out for almost 2 weeks so this is not good news. Then again, The Amazing Spider-Man had big trouble with pre-sales before cleaning up nicely with walk-ins. Still, this is the first big movie of the year and how this does in 3D could have lasting impacts on the rest of the summer fare to come.Meanwhile, local film The Midnight After releases the week after on April 10 and it is doing exceptionally well. In just one day, it has already averaged over 50% in ticket sales at Langham Place on both Thursday and Friday. Although tickets are being snapped up fast, walk-ins will be slow as many will have made up their minds to watch it or not. Interest is super high though and being a Cat. III movie makes the big pre-sales all the more remarkable.Captain America 2 is receiving nearly universal acclaim but the damage caused by the first film will fizzle any plans of a huge opening weekend here. I see it in the 1.8-1.9m range. The Saturday holiday will determine its opening weekend chances of beating Thor 2's opening weekend.Back to The Midnight After where reports are coming out that the film is not good and such but for this type of film, reviews won't matter. I think it could target a 1.5m opening but not much more than that because they still need to give Captain America 2 some screens. I think the most screens they will put The Midnight After on is 3 or maybe even 3.5 screens with it sharing with either Captain America 2 or with another holdover.This will be an interesting battle to watch. The Midnight After could end up beating Captain America 2's total if these fast pre-sales continue. Right now, I give a 60% edge to Captain America 2 due to 3D ticket prices and the holiday.

Edited March 30, 2014 by Bluebomb

[Bluebomb]

Thursday Schedules
 

Palace APM
New	Holdovers	Leaving
Captain America: The Winter Soldier 3D - 10 showings	Noah - 4 showings (▲ 3)	3AM Part 2
Captain America: The Winter Soldier - 4 showings	Horseplay - 1 showing (▼ 5)	Noah 3D
Naked Ambition 3D - 6 showings	Kano - 1 showing (▼ 3)	Divergent
Naked Ambition - 4 showings	Black Comedy - 1 showing (▼ 6)	Need for Speed
A Tale of Samurai Cooking: A True Love Story - 5 showings	Non-Stop - 1 showing (▼ 5)	12 Years A Slave

Cityplaza
New	Holdovers	Leaving
Captain America: The Winter Soldier 3D - 10 showings	Noah 3D - 1 showing (▼ 5)	Horseplay
Captain America: The Winter Soldier - 2 showings	Noah - 2 showings (=)	The Grand Budapest Hotel
Naked Ambition 3D - 4 showings	Divergent - 1 showing (▼ 4)	Beijing Love Story
Naked Ambition - 2 showings	Non-Stop - 1 showing (▼ 4)	Her
Twelve Nights - 4 showings

Langham Place
New	Holdovers	Leaving
Captain America: The Winter Soldier 3D - 16 showings	Noah 3D - 2 showings (▼ 6)	3AM Part 2
Naked Ambition 3D - 10 showings	Divergent - 2 showings (▼ 5)	3 Days to Kill
Nymphomaniac: Volume 1 - 3 showings	Kano - 1 showing (▼ 3)	Horseplay
		Black Comedy
		Noah
		Non-Stop

So Captain America 2 gets 3 screens total. It's not bad but I doubt it will gain more screens this weekend. Right now it is occupying the biggest or 2nd biggest theaters then a middle screen (3rd biggest screen) then another small screen (2nd smallest or smallest theater). The best it can hope for is to snatch away the biggest or the 2nd biggest screen from Naked Ambition, therefore owning the 2 biggest theaters on Saturday and Sunday.

Naked Ambition isn't doing too shabby despite the Cat. III rating and going up against a Hollywood blockbuster. It is enjoying 1 screen at almost all locations and in some cases, theaters have given it an additional screen at night.

Pre-sales

Let's check in on Captain America 2 as it enters the HK market on Thursday.
 

Palace APM
	Captain America 2 3D						Captain America 2
Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled
Apr. 3	11:25 AM	61	286	21.33%	Apr. 3	12:10 PM	24	114	21.05%
	2:00 PM	16	286	5.59%		2:40 PM	6	114	5.26%
	3:00 PM	46	112	41.07%		5:10 PM	14	114	12.28%
	4:35 PM	30	286	10.49%		7:40 PM	52	114	45.61%
	5:30 PM	9	112	8.04%
	7:10 PM	116	286	40.56%
	8:00 PM	16	112	14.29%
	9:45 PM	81	286	28.32%
	10:15 PM	4	114	3.51%
	12:15 AM	29	286	10.14%
Total		408	2166	18.84%	Total		96	456	21.05%

Pre-sales aren't good. It's on the same level as The Amazing Spider-Man's pre-sales 2 days out with much less screens. Back then, The Amazing Spider-Man had the whole marketplace to itself while Captain America 2 has to contend with Naked Ambition 3D this week. Although Naked Ambition caters to an entirely different audience, it is still garnering attention and theaters will support this even with huge ticket sales from Captain America 2.

Looking further ahead to next week, The Midnight After is off to a great start at Langham Place.
 

Langham Place
	The Midnight After
Day	Time	Seats sold	Seats available	% filled
Apr. 10	7:40 PM	156	202	77.23%
	9:40 PM	141	191	73.82%
Total		297	393	75.57%
Apr. 11	7:40 PM	141	202	69.80%
	9:40 PM	145	191	75.92%
Total		286	393	72.77%
2-day total		583	786	74.17%

Excellent numbers all around. Very strong numbers for the 9 PM showings. Opening day will be slightly inflated due to the high interest but the slim Friday dip is nothing to worry about at this point.

[Sam]

I miss you Bluebomb.Thank you for all the reports :DI didn't expect much in HK, hoping for $3M or so. Is that reasonable?