Hong Kong Hong Kong Box Office

[Bluebomb]

I miss you Bluebomb.

Thank you for all the reports

I didn't expect much in HK, hoping for $3M or so. Is that reasonable?

I think 3m is way too low. I expect it to make 3.5m. 4m might be a stretch with The Midnight After targeting its screens its 2nd weekend but Captain America 2's total will largely depend on word of mouth. We're already starting to see the effects of the first one's mediocre WOM with Captain America 2.

 

Captain America 2 - Opening day pre-sales at Palace APM

Palace APM
	Captain America 2 3D						Captain America 2
Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled
Apr. 3	11:25 AM	109	286	38.11%	Apr. 3	12:10 PM	51	114	44.74%
	2:00 PM	24	286	8.39%		2:40 PM	30	114	26.32%
	3:00 PM	46	112	41.07%		5:10 PM	34	114	29.82%
	4:35 PM	32	286	11.19%		7:40 PM	92	114	80.70%
	5:30 PM	13	112	11.61%
	7:10 PM	141	286	49.30%
	8:00 PM	50	112	44.64%
	9:45 PM	96	286	33.57%
	10:15 PM	13	114	11.40%
	12:15 AM	43	286	15.03%
Total		567	2166	26.18%	Total		207	456	45.39%

Captain America 2 has fallen off The Amazing Spider-Man's pace with less than 12 hours to go.

	Thursday adm.	(so far)		April 3
Rank	Movie	LW	TW	% chg
1	Captain America: The Winter Soldier	--	13,794	--
2	Naked Ambition	--	3,581	--
3	Noah	--	1,057	--
4	Nymphomaniac: Volume 1	--	498	--
5	Twelve Nights	--	426	--
6	Kano	--	236	--
7	Divergent	--	202	--
8	Horseplay	--	197	--
9	Non-Stop	--	171	--
10	The Grand Budapest Hotel	--	130	--

Captain America 2 opening day pre-sales: 13,794

Captain America opening day pre-sales: 11,135*

% chg: +23.9%

* 3D admissions only

The first Captain America really hurt the 2nd's opening day pre-sales along with the holiday. The holiday will push the admissions back to Friday/Saturday/Sunday so expect huge increases the next couple of days.

Decent for Naked Ambition. Noah got crushed under Captain America's weight. Not bad for Nymphomaniac: Volume 1.

[Sam]

I didn't know that the effect of the first movie is that important. I mean, it was 3 years ago, the reception for TFA at most would be it's forgettable to many I figure. And technically, it's The Avengers that should have had more influence on this movie.But well, it's understandable, I never think a solo movie of a Captain America character would have been in a favorable position anyway. So yeah, hoping that it'll reach your expectation of 3.5MThanks Bluebomb

[Bluebomb]

[Sam]

Well, I guess you can't win them all. Thank you Bluebomb.

[Movieboy]

I think your data is not correct bluebomb...cap 2 beat cap 1 OD by a wide margin

[Olive]

I think your data is not correct bluebomb...cap 2 beat cap 1 OD by a wide margin

No, it's right, I checked again.

[Movieboy]

Hi Olive, I am very sure it's wrong...cap2 beat cap1 od by more than 80%

[Olive]

Hi Olive, I am very sure it's wrong...cap2 beat cap1 od by more than 80%

Admissions numbers are right.

CA1 tickets were cheaper?

[Movieboy]

Hi Olive, No, admission numbers look to be way off too..I think your source isn't updated properly with latest data...maybe it will properly be updated tomorrow

[23IsEverywhere]

I hope that WOM gives CA2 a good multiplier, but once again another region where just reaching Thor 2 numbers would be good  

[Movieboy]

From what I see it is confirmed...cap 2 beat cap1 od by more than 80%..and Thor 2 od by more than 25% in HK. Bluebomb in view of these performance what is your thoughts on cap 2 performance and it prospects for this weekend ? I think it should beat Thor2 opening weekend at this rate and easily beat cap1 ow

[23IsEverywhere]

I hope your numbers are right... If you are free to disclose your source can you post a link to it?

Edited April 4, 2014 by 23IsEverywhere

[Rthmessiah]

From what I see it is confirmed...cap 2 beat cap1 od by more than 80%..and Thor 2 od by more than 25% in HK. Bluebomb in view of these performance what is your thoughts on cap 2 performance and it prospects for this weekend ? I think it should beat Thor2 opening weekend at this rate and easily beat cap1 ow

Yes

CATWS is $hk 80% higher than TFA and 48% higher in Admits, against  Thor2 its $hk 31% higher and 19% higher in admits

[Sam]

Yes

CATWS is $hk 80% higher than TFA and 48% higher in Admits, against  Thor2 its $hk 31% higher and 19% higher in admits

Yay. Good news for Cap. 

 

Thank you very much Rth 

[fmpro]

That bodes well for China?

[Movieboy]

Thanks Rth...awesome for cap2...I was sure initial numbers too low

[Sam]

Thanks Rth...awesome for cap2...I was sure initial numbers too low

Welcome to the forum Movieboy 

 

How did you know it was wrong btw? Are you like an insider or something? 

[Olive]

Friday numbers are kinda disappointing, less than 40,000...

[Bluebomb]

From what I see it is confirmed...cap 2 beat cap1 od by more than 80%..and Thor 2 od by more than 25% in HK. Bluebomb in view of these performance what is your thoughts on cap 2 performance and it prospects for this weekend ? I think it should beat Thor2 opening weekend at this rate and easily beat cap1 ow

Thanks for the correction. Sometimes the admissions site can spit out absurdly low admissions for a couple of weeks but the site is usually very reliable.

 

April 3 Thursday Actuals

1. Captain America: The Winder Soldier - $451,198 (+85.7% from Captain America OD, opening day actual)

2. Naked Ambition - $154,702 (opening day actual)

3. Noah - $825,077

Nymphomaniac Volume 1 - $7,735 (opening day actual)

Kano - $177,907

Twelve Nights - $6,445 (opening day actual)

Non-Stop - $1,830,641

Good opening day for Captain America 2. It looks like the admissions site is having some issues. It will target more than 2.5m this weekend. Naked Ambition opened well. In the face of tough competition, it is aiming for $750,000 in 4 days. Noah's 2nd Thursday fell about 70% from opening day. The holiday will probably be able to push it past 1m although it won't get much farther than that. Nymphomaniac did not do that well in gross. Expectations were a bit higher for this film since it deals with a controversial subject matter. Kano dealt the Captain America 2/Naked Ambition 2 duo well and fell less than 50%. Let's see if it can possibly get to $400,000 or maybe even $500,000. Documentary Twelve Nights was slow out of the gate with a variety of movies showing this week. Though it boasts Giddens, the director of You Are the Apple of My Eye, documentaries tend to perform poorly in Hong Kong and with Nymphomaniac seizing interest away, Twelve Nights could not hoard the alternative crowd for itself. Non-Stop is doing very well. 2m should be broken by next week.

 

	Friday				April 4
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Captain America: The Winter Soldier	--	37,871	--	+22.4%
2	Naked Ambition	--	12,990	--	+14.0%
3	Noah	--	4,084	--	+34.8%
4	Kano	--	1,643	--	+70.6%
5	Nymphomaniac Volume 1	--	1,232	--	+14.2%
6	Twelve Nights	--	1,131	--	+20.6%
7	Divergent	--	988	--	+23.7%
8	Non-Stop	--	971	--	-6.0%
9	Horseplay	--	839	--	+4.4%
10	The Grand Budapest Hotel	--	729	--	+49.4%

Take these admissions with a grain of salt.

Captain America 2 OW Projections

Thu: $451,000

Fri: $550,000 (+22%)

Sat: $950,000 (+73%)

Sun: $850,000 (-11%)

Total: $2,801,000 (+130% from Captain America OW)

Captain America 2 will soar on Saturday and come down a notch on Sunday. It will at least double Captain America's OW.

Naked Ambition OW Projections

Thu: $155,000

Fri: $175,000 (+13%)

Sat: $220,000 (+26%)

Sun: $200,000 (-9%)

Total: $750,000

Naked Ambition is not looking too shabby either. Top 2 should combine for nearly/at least 3.5m.

[Bluebomb]

	Saturday adm.	(so far)			April 5
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Captain America: The Winter Soldier	--	40,481	--	+108.7%
2	Naked Ambition	--	6,566	--	+41.2%
3	Noah	--	3,478	--	+105.7%
4	Kano	--	1,766	--	+119.7%
5	Twelve Nights	--	1,033	--	+61.2%
6	The Grand Budapest Hotel	--	883	--	+134.8%
7	Non-Stop	--	882	--	+158.7%
8	Divergent	--	759	--	+123.2%
9	Horseplay	--	624	--	+111.5%
10	Nymphomaniac Volume 1	--	466	--	-19.9%

Now that's more like it.

Captain America flourishes. As expected, the two Cat. III openers had the smallest gains on the holiday. Pretty nice for the rest with the exception of Twelve Nights.

While we're all basking in the glow of Captain America 2's strong opening weekend, another movie has entered the record books for something else. Gravity is entering its 27th weekend in release and ties 3 Idiots for most weeks in release since BOM started tracking Hong Kong in 2002.

Aside from this week, next week is shaping up to be another astonishing weekend.

 

The One
	The Midnight After
Day	Time	Seats sold	Seats available	% filled
Apr. 10	11:20 AM	15	163	9.20%
	1:30 PM	8	163	4.91%
	3:40 PM	18	163	11.04%
	5:50 PM	28	163	17.18%
	8:00 PM	121	163	74.23%
	10:15 PM	82	163	50.31%
	12:30 AM	4	163	2.45%
Total		276	1141	24.19%
Apr. 11	11:20 AM	11	163	6.75%
	1:30 PM	12	163	7.36%
	3:40 PM	6	163	3.68%
	5:50 PM	13	163	7.98%
	8:00 PM	131	163	80.37%
	10:15 PM	109	163	66.87%
	12:30 AM	6	163	3.68%
Total		288	1141	25.24%
2-day total		564	2282	24.72%

Superb for The Midnight After. I can't see this getting any less than 3 screens at most locations (especially at night). 5 days out with holiday weekend pre-selling to go and both 8 PM showtimes are 3/4 full. 25% of tickets have been sold for both days, which is very good. It'll make more than 1m next weekend.