MattW

September 471.7, 72% of the prepandemic avg about 650-660. Summer 19% over 2022, 6% under the previous average. YTD we're at 25% over 2022, 18% under the average. Rest of the year looks much better than it did just a month ago, but I still don't see it bringing up the YTD average, I'll guess 2023 ends up just north of 9 billion.

Dec 1 seems like a weird release date, every other post thanksgiving release has done quite poorly. Maybe this is the one that breaks the mold though, who knows.

How the turn tables have tabled.

I read this as saying the theater playing the movie gets 43%, the 57% likely mostly goes to Swift but AMC gets part of that by playing distributor. So AMC overall will get more than 43%, but cinemark for example will only get 43% of the shows it has.

It's interesting that Friday is so far just 'opening night', not a full day of shows. Will be a bit like Thursday previews but being Friday I'd guess relatively bigger, maybe more like a July thurs previews. Being Oct theaters likely have somewhat more staffing issues with kids being in school and that might explain the weekend only scheduling. Or is it the swift team that specified weekends only? A lot of curiosities here.

August will come in at about 810m, basically at the prepandemic average level which was about 850. Summer season I think ends up just a touch over 4 billies, about 18% higher than last summer and 7% under the before-times average of ~4.3b

I think doing half price would be a better balance for ncd, premium screens still get their due while regular screen matinees are mostly in the same $3-4 range.

Superman legacy under superman returns Dom and ww is my guess. Club coming soon

Are legs longer post-pandemic? Initially I thought they were getting shorter but for the movies that catch the zeitgeist it seems they are lengthening.

I've been assuming that he's putting together some sort of weighted average of the reports here. Same for ec, all his predictions are just from following the b&t thread

Comscore definitely captures more of the market than mojo or the-numbers do, so 1370 is the more authoritative number.

Yeah right, you know they're gonna rush Crayons v Magic Markers too soon and the whole thing falls apart

There's one specialty theater by me that plays mostly foreign and independent films and they'll play a blockbuster every so often I assume as a boost so they can stay in business in their main niche. That's what I assume are a big portion of the theaters that drop these big movies after just 2 weeks.

https://deadline.com/2023/08/barbie-oppenheimer-july-box-office-record-1235452876/ ....the second-best record for the month with $1.37 billion per Comscore... Mojo and the-numbers don't quite capture everything, 2nd best july and thus 2nd best month of all time. August looks much better than last year but I don't see it getting back to the pre-pandemic level. Over 600m would be great. Edit, it's gonna be way bigger than 600, maybe 750ish? Also August is surprisingly consistent, 2016-2019 averages 843m, 2012-2019 averages 871m, and take it back to 2007 and it actually goes up to 880m. And August 1999 made 848m which with normal inflation would be over 1500 today. Which has me curious, to serve so many more people back then were there more theaters then? More screens? Or were all showtimes just fuller on average Aug 15 edit: ~800m for August Sept 500 Oct 450 Nov 750

Eh, stretching the truth here, $1390m in july 2011 inflates to 1900 today. They're also showing example of the increasing winner take all nature of the market, even nominally july 2016 was higher, but not for cinemark, the pandemic hurting the smaller local chains while the bigger ones are here on the other side to take a higher share of a smaller total.

If equalizer wasn't opening labor day weekend I would be completely on board with barbenheimer going over Ep7 as most big summer movies get a healthy bump that weekend. And it could still happen this time but I'm not 100% sold. TFA will pull ahead this week and next weekend so there'll be some catching up to do after that.

204 opening weekend down to probably ~80 second weekend... Barbie+Oppy legs not looking great

I remember finding this sketch quite funny But if history had gone differently I probably wouldn't find it funny. So make of that what you will.

Yeah right, Barbie is a drop in the bucket with all the DC movies coming out that will cost them and not make anything

Batman v superman couldn't do it, so Barbie v Ken had to step in.

Originally had 78 and 46 but with the way the murmurings are going I think they'll be higher. Barbie: 88,250,250 Oppy: 48,750,750

Yeh, 8am in california isn't the time to be calling numbers for the day.

Summer 2023 I think will end up about 10% ahead of summer 2022, about 15% behind the prepandemic avg summer. But of course you also have to look at the "cost of goods" as they say. Without really delving into it I'd guess hollywood collectively spent a lot more getting their product to market this year than in most years.

My rough sketch for Opp has it go down to 9 on Thursday, and make it over 300 total. But I think there's a real chance that the heavy must-see-on-a-big-screen draw wears off after a few weeks and the legs soften considerably, and it comes down to that 250-275 range.

Barbieland: everything is the same every day Ken-land: things are different now Or, How one man discovers his innate charisma and immediately takes over an entire country with it.