My guess is that GotG3's start is probably a victim of mario being in full swing ready to open in 2 days with a lot of overlapping demos between the two.
I think a big part of the reason the preview number is this low is because it's less fan heavy which should help the multiplier somewhat compared to other cbms from the last 2 years. Probably not that much though, I think 10x is being generous.
I went to ihop the other day and got a free antman ticket out of it. I was mildly excited at first but now I'm on the fence if I want to the spend 2 hours on this.....
The nominal average of 2016-2019 was $11,425m and 2022 is going to come in at 7360, about 64.4% of the average.
2023's schedule looks pretty decent month by month, shouldn't have nearly as soft of a start as this year had. We'll see if Avatar can prop up january better than spiderman did last year, but from February on there seems to be very promising hits fairly evenly spread out through every month. I say maybe 70% of the 11.4b average which would put the year right at $8 billion.
I overpredicted by 100m as well but for me it was more about the underperforming thanksgiving releases...
For December I think holdovers will be in the 100-150m range, new releases other than avatar around 175-225m.
My first guess from the limited info we have in the tracking thread is that avatar will open in the 170-200 range and from there could land anywhere from 450-550 by Dec 31st, putting the month in the low 800s probably.
Year will end up at about $7.5 billion. Not bad.
I think box office pro originally was trying to use social media buzz as a secret sauce on top of normal early tracking data. I don't think it worked out for them but it seemed like a real possibility early on, 7-8 years ago.
I was looking at september just a couple days ago and came up with a similar 275-300 total. Lower end puts it almost as bad as Jan-Feb were when comparing to pre-pandemic monthly averages. Real feast or famine kind of market.
Edit Sept 7:
300-325 Sept
475-575 Oct
Somewhere around 600 for Nov
Oct 14 edit:
Oct ~480
Nov 700-750
Septembers for 2016-2019 averaged out to $660m, looking at next month I have a hard time seeing more than $300m which would be 45%. January was worse with 41% and you have to go back to June 2021 to get a lower percentage.
(guessing $500m for Aug and $300m for Sept here)