One thing I must add is that I like how the numbers were reported. I have no issue with previews when they are reported separate to midnights; it's just the stupid ones where they report previews+midnights all in one.
This time of year it is (even moreso in the past)quite rare. In the thick of summer movie going season movies don't increase at all, it's pretty much just a weekend all day err day.
Avatar Trailer #2 is amazing. I would be in a cinema at work, and when this trailer came on, the entire cinema would go silent and watch - it was quite the site.
Bring on Avatar 2
To think this is going to make in excess of $800m OS is just
Given the fact that its more than doubled IM1 & 2 OS gross, and is going to make more OS than they did WW, is simply mind-boggling.