1) DOFP could have been bigger if Fox marketed it correctly but it still brought life back to a dead franchise.2) Fault relied solely on the online hype from the built in fanbase and they didn't market it at all to help expand that base. Sure it's still a fantastic success, it practically covered the budget on opening day, but it's hard not to believe that had Fox not been lazy with the marketing that it could have been bigger.3) Httyd2 is another case where Fox wanted to rely on built in fanbases to carry the movie and not market it themselves. It had everything going for it to be the movie of the summer, but there was no marketing push given at all. The sad thing here is Fault and DOFP had large fanbases to help make them successes despite bad marketing efforts, Httyd2 didn't really have a fanbase to drive it to success with no marketing.4) I don't know about Dawn but given Fox did a terrible job marketing so far it'll be interesting to see how it goes. Id say it's in a position for guaranteed success, but I thought the same for httyd2