Geez, i'm not telling the sentiment was that it's gonna break out, just that it wasn't all doom and gloom few weeks before release.I don't think it was disclosed what was going on with Fox, all we know is that the movie was co-financed by another party.People do go see movies because of marketing campaigns, marketing builds initial awareness. After opening weekend WOM takes over and yes, it was amazing for Avatar, i think nobody is denying that.