Eric the Fall Guy

Do they though? Like 80% of all the movies that are hits post-COVID are still NTCs designed to be part of bigger franchises that make shareholders happy. Even Dune qualifies here. I have a Paul Atreides action figure in my house. Toys and merch were part of its reason to exist. The only other hits this year have been Kung Fu Panda and Godzilla X Kong. And you know darn well what type of movie those are. Sorry mate, but the people just want the same old slop.

Think it might just be UK only for now

Seen a few "takes a while to get going" reactions that do make me go "hmm". Still, enough enthusiasm in these early reactions I suppose? Maybe? I dunno, this part of the marketing run always causes stress.

Moderation We're done with this hyperbolic "this is going to be the biggest bomb in history" talk. This movie won't be out for another nine months. Why are we doing this? What do you gain? What new information are we learning? Why?

I mean, this isn't an overreaction?

https://deadline.com/2024/05/biggest-box-office-bombs-2023-lowest-grossing-movies-1235902825/ Estimated loss of 117M

https://deadline.com/2024/05/biggest-box-office-bombs-2023-lowest-grossing-movies-1235902825/ Estimated loss of 131M

https://deadline.com/2024/05/biggest-box-office-bombs-2023-lowest-grossing-movies-1235902825/ Estimated loss of 143M

https://deadline.com/2024/05/biggest-box-office-bombs-2023-lowest-grossing-movies-1235902825/ Estimated loss of 155M

Discuss

You know what, 80s toys are still a huge moneymakers with collectors, and Turtles are still big with kids, so I can buy it. Like at my Target, we're still selling He-Man and GI Joe toys, even though not a single kid today knows what those properties are.

lmao wut

No coincidence Challengers dropped so hard on the day Fall Guy started taking its PLFs...