FRIDAY 4:15 PM UPDATE: Strong matinees are helping Twentieth Century Fox newcomer The Three Stooges to overperform at the North American box office. It was #1 for matinees today. By 4 PM it was neck-and-neck with Joss Whedon’s The Cabin In The Woods at $6.4M-$6.5M. But the horror genre does better on Friday nights and the PG family fare best on Saturday mats. For the weekend, there’s a good chance Stooges could take down juggernaut The Hunger Games after Lionsgate’s 3 straight weeks atop the box office in the U.S. and Canada. Right now weekend projections are: Three Stooges $21M, The Hunger Games $21M, and Cabin In The Woods $17M. Hunger Games is looking like $4.7M-$5M today.
Updated.