WEEKEND BOX OFFICE
Easter weekend came with huge drops for all movies, but the week preceding the Easter was one of the biggest ever.
- Fast and Furious 7 dropped 80% in it's second frame, and while that seems awful, it's really not. Most theatres were closed on Sunday and only had a few shows on Saturday. But the weekdays were out of this world for every movie. This way, despite 'Fast and Furious 7' only making 40.000 adm during the weekend, the Monday-Thursday frame brought in over 170.000 tickets. After 10 days, the seventh instalment in the 'Fast' franchise sits at a monster $1.7m (9th highest grossing movie ever) and 406.118 admissions (4th most attended movie of the 21st century, behind 'Avatar' and two 'Hobbit' films). It is already No. 1 for the year ahead of 'Fifty Shades of Grey' and it will very likely maintain that position).
Also, next weekend looks promising for 'Furious 7' and for all movies in fact, because we talk Easter break, when most films increase from the previous week/weekend. So look for 'Fast 7' to be around 600.000 admissions and $2.3m by next Sunday. In fact, if it doesn't get very affected by 'Age of Ultron', it might have a chance at passing 'Avatar' in admissions (and only admissions, considering it already legs behind 'The Hobbit: The Battle of the Five Armies' in USD, despite selling way more tickets; reason: bad exchange rates and lack of 3D).
- In second, Insurgent had the best drop in Top 10 (-67%) and now stands at $641k. That is great for it and with good WOM it has a chance at overtaking the biggest 'Hunger Games' movie, 'Catching Fire' (so $850k+ finish).
- TinkerBell and the Legend of the NeverBeast was down 80% and total is $171k.
- Get Hard slides 73% and reaches a good $321k.
- Next we have 3 openers (Minuscule - La vallee des fourmis perdues, Kidnapping Mr. Heineken and The Longest Ride). All of them bombed, not even touching 5.000 adm.
- Home's (-70%) gross is a weak $158k.
- Cinderella (-73%) won't even reach half of 'Maleficent's total (it now stands at $456k).
- Big Game closes the top after an 80% drop.
- Way down the list, Un beau dimanche only sold a laughable 32 tickets.
Top 10
Next week's openers:
- Paul Bart: Mall Cop 2
- Cut Bank
- One Direction: The Inside Story
- Danny Collins
The first 'Paul Bart' was a bomb here, but the presales for the sequel seem quite promising. A 30.000 adm OW might be in order.
'Cut Bank' may have a slim chance at topping 10.000 adm, while the others will flop.
TOP 10 for 2015: