The fuck are you talking about? You are referring to franchises which have 1 movie every three or four years, not a genre that has 10+ major movies per year.
If Suicide Squad is a big breakout later this summer, then I think it's time to say that superhero franchise fatigue is kicking in and that people want to see fresh superhero films, rather than endless sequels. That would account for the constant drops of every superhero sequel (even the well-liked ones like Avengers and X-Men) and why Guardians of the Galaxy, Deadpool and (theoretically) Suicide Squad have been the biggest breakout superhero movies in the past couple of years.
I find the whole character annoying to begin with, in the movie there's this whole scene about how she can only inspire people when she gets naked. she is a ridiculous character, that poster / marketing is just the cherry on top.
How is The Magnificent Seven a "guaranteed hit"? It's a western...
Storks should do OK, I forgot about Sully oops. Don't see any reason why Deepwater Horizon should do well. It's not got anything going for it, and has several things against it (sea-disaster movies, public hostility towards the events)
June is gonna drop even harder than May compared to last year. July should improve though - Pets, Ghostbusters, Ice Age, Star Trek and Bourne is significantly stronger than Minions/Ant-Man/Mission Impossible. August will be a giant leap upwards, September, October and November should be stable, and December will decrease but only because of TFA's gargantuan success.
with 8 down already and the following:
Turtles
Warcraft
Central Intelligence
Dory
Indepence day
Secret Life of Pets
Ghostbusters
Star Trek
Bourne 5
Suicide Squad
Sausage Party
Storks
Dr Strange
Fantastic Beasts
Moana
Rogue One
Assassin's Creed
That's 25 which is the record.
"The film is looking at a $25 million drop at the opening weekend. It will struggle to match the original's $65 million. This is due to Finding Dory hitting cinemas just two weeks later."
What the fuck? The Wrap just a bunch of clowns dribbling over their keyboards.
It is not a genre of film (obviously), I more meant as a genre or category within the public perception and from a marketing standpoint. Animated movies, at least family-oriented ones, are sold as being very similar, despite their vast chasms of difference.