It's a cheaply made comedy film made for the low IQ crowd, but I had a blast watching it two weeks ago. The audience loved it and were laughing with me. This type of comedy is not for everyone, people will either totally hate or love it. I found it entertaining. A
The only notable film that got a major expansion for this Labor Day Weekend is Finding Dory. Its theater count increased by 1730 to 2075.
http://www.boxofficemojo.com/counts/chart/?yr=2016&wk=36&p=.htm
Congratz on Dory achieving the domestic animated record. $500 million domestic is hard to achieve for an animated film which is equivalent to a $700 million gross for a live action film.
I think there's a high chance that Frozen 2 will become the first animated film to gross $500 million domestic and take the animated record away from FD in 2017.
I think Dory's final gross will be $490 million. I have a feeling Disney will try to push it past $500 million with double features, a huge expansion on Labor day, or a re-release.
Something tells me FD is heading towards a $85 million+ weekend. Its Thursday was only behind JW's first Thursday by $400k and Jurassic World made $106 million that weekend. Last day of school for K-12 students in Canada and students are out of school in the US, so we are going to have stronger holds and percentage increases.
Today is the last day of school for students in Canada, and 99% of students in the US are are on holidays, so that is a super low 2nd weekend projection for FD.