I have noticed a weird paradox with movies lately.
Movie super breaks out=no sequel announced.
Maverick, Barbie, and now Dune part 2.
Movie does "okay"=immediate sequel.
Dominion (still did 1 bil but was basically the bare minimum of what a Jurassic film should do) Afterlife, Mutant Mayhem, and others.
Why?
Not having a written script is a terrible idea for a VFX heavy movie. But then I also hate NuSNL and most modern stand up acts so I clearly wasn't the target audience for the 2016 film.
I absolutely loved the Real Ghostbusters and enjoyed Afterlife. That said, they should have "banked the win" for Afterlife and tried to do a sequel NOT set in New York that had the new Ghostbusters traveling around the world to stop a new threat with the help of Winston (who bankrolls the team now, so it makes sense) and Janine. MAYBE do an opening set in NY and have the nostalgia stuff there before opening up the universe. Nobody was clammering for the return of Walter Peck and the Library Ghost could have been worked in for the new opener somehow.
I WOULD mark out for Rick Moranis showing up again as a Ghostbuster but that's clearly not happening, and Ramis can't appear anymore, so "the old team" is actually very limited now so I would prefer it be restricted to Winston himself as much as possible.
Ghostbusters would probably be doing better if Dune 2 wasn't still playing. It's hype got shot in the head once the LISAN AL GHAIB train started rolling.
Memes also don't matter that much ultimately. People on here desperately tried to meme the big head guy from Green Lantern.
If Avatar were actually culturally irrelevant people wouldn't pay the massive IMAX ticket price at all.
Star power doesn't really matter except for VERY average movies that people ONLY watch because of a specific person. I'd argue that Sydney Sweeney romcom was an example. Things like Dune really aren't. Also Dreamworks probably shouldn't rely on big name voice actors for anything other than musicals (i.e. Trolls) or Shrek where they actually matter.
Also I should really point out that Minus One absolutely deserved the award it got and more. Crunch time is not an excuse to disqualify a product, if it was then the entire AAA games industry would basically be disqualified.
The main person I knew in the animation community considered Nimona the big underdog candidate, not Spiderverse. The push for Heron was as much about Miyazaki's entire career as the film itself. Heron might be his last film and one of the last "traditional" animations since Hollywood doesn't make them anymore and even most modern anime extensively use CGI.
She IS risking her career though. Most people are not going to pay to see a movie simply because Dakota Johnson is in it. Her roles will start to dry up sooner rather than later.