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theultimatebiu

WKND BO: #StarTrek $70.6M/$84.1M, IronMan3 $35.2M/$337.1M, Gatsby $23.4M/$90.2M

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BTC Sat Update TREK2 63 3Day, IRMN3 35, MUD 2, PAING 3 details inside

Posted by: whitewalls on May 18, 10:26

 

Paraphrasing from the email, sounds like the office thinks "mixed marketing messages" and "format stratification" negitively affected the weekend's gross. IMAX sales were good on Wed, but everything else sucked.

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