REVISED Weekend Estimates 6/14--6/16: Man of Steel OW $116.7M($128.7M including WM)

[CJohn]

Audiences bailed on THE INTERNSHIP in its 2nd go-round, dropping -60% w/ $7M, $31M total.

[wileECoyote]

All marketing is gonna be lame compared to MOS lol. That was unprecedented.

I have to admit the campaign was massive and it worked brilliantly. Obviously much more than I thought. Now hoping that marketing for PR is more like MoS than JtGS

[Dementeleus]

to high on weekdays. 

 

First week: 12.5 / 12 / 10.2 / 10.1

Second: 5.7 / 5.9 / 5 / 5.4

Third: 4.3 / 4.7 / 5.1 / 4.9 (check the drops for the last time the Fourth fell on a Thursday)

Fourth: 2.5 / 2.5 / 2.3 / 2.3

[MovieMan89]

Looks like everything had nasty drops this weekend. Not sure why since MOS wasn't like IM3/TDKR/TA huge. There should have still been room in the market for the holdovers.

 

Lol at After Earth's performance though. Just pathetic.

Edited June 16, 2013 by MovieMan89

[ecstasy]

I have to admit the campaign was massive and it worked brilliantly. Obviously much more than I thought. Now hoping that marketing for PR is more like MoS than JtGS

 

It won't be. WB only has 25% invested in the production costs. Legendary Pictures has 75% and they are at odds right now. Legendary is rumored to be taking their production company to another studio after the contract expires at the end of the year. So WB may not  care too much about Pac Rim being a huge success. They may spend that money elsewhere.

Edited June 16, 2013 by ECSTASY

[filmscholar]

Even with an "Average" mutiplier, "Man of Steel" should be headed past 300 Million with this opening.  A 3 mutiplier will put it near 400 Million but will WOM and Legs be that good.  Even given it "IM3" 2.3 Mutipiler will put it at 289 Million.  So "Man of Steel" had a great OW and really lived up to expectations.  Critically it's obviously mixed.  Audiences do seem to like it better but Congrats to Nolan, Synder and Goyer for reinventing Superman and showing that despite what people liked to say with comments like:

 

*People like their superhero real like Batman and Ironman

*Superman isn't popular with modern audiences

*Returns left a sour taste and people aren't as interested in Superman anymore

*Young kids don't like Superman the same as Kids from the 80's did.

 

 

These were things said why "Man of Steel" wouldn't be successful.  If only they could somehow work Bale back in as Batman then this "Justice League" thing can get on the road.  But I think they should do one more "Man of Steel" and maybe a Flash solo movie but it doesn't seem there will be a build up for "Justice League".  I think "Justice League" will introduce Wonder Woman, Flash, Green Latern etc and if it's a success then the solo movies will come from it.  WB will be working backwards. But Congrats to "Man of Steel. 

[junkshop36]

Great for MOS. Should easily do 300m; and maybe even 350m. Bad drop for Internship.

[kayumanggi]

MAN OF STEEL should wind up over $300M, and could fly as high as $350M. That's fantastic... but still #2 for the Summer behind IRON MAN 3.

https://twitter.com/raysubers/status/346294691274317824

[#ED]

That 2.3x multiplier for IM3 worries me.

[Jonwo]

It won't be. WB only has 25% invested in the production costs. Legendary Pictures has 75% and they are at odds right now. Legendary is rumored to be taking their production company to another studio after the contract expires at the end of the year. So WB may not care too much about Pac Rim being a huge success. They may spend that money elsewhere.

If Legendary walks then would they still be involved in MoS 2 or will someone like Village Roadshow come in to produce the film. STID had Skydance instead of Spyglass who coproduced the first film with Bad Robot,

[#ED]

MAN OF STEEL should wind up over $300M, and could fly as high as $350M. That's fantastic... but still #2 for the Summer behind IRON MAN 3.

https://twitter.com/raysubers/status/346294691274317824

 

350M would be amazing.

 

But honestly, I like Ray Subers, but everything has falling about 15M from all of his predictions. Tell him to stop.

[wileECoyote]

It won't be. WB only has 25% invested in the production costs. Legendary Pictures has 75% and they are at odds right now. Legendary is rumored to be taking their production company to another studio after the contract expires at the end of the year. So WB may not  care too much about Pac Rim being a huge success. They may spend that money elsewhere.

Yeah I read about the tension between the two companies but still that's just sad. Maybe that scenario won't play out.

[CoolioD1]

 That's awesome. Though as I said before I'd have been happy with anything above 262 million.

Edited June 16, 2013 by CoolioD1

[MovieMan89]

I don't get why people are using the $125m number when doing its multi? Why are we assuming all $12m of that would otherwise be in the OW w/o the Wal-mart preview? Even if we are using the $125m though, 3x multi puts it at $375m, which has to be best case scenario so not sure where 400 talk is coming from. You guys realize how hard a 3x multi for a SH movie is right? TDKR only managed a 2.8, and I doubt this has as good of WOM as that. I think 2.6x multi from the $125m number, about 2.7x from the actual OW for a $325m finish would be a very great outcome. That would be indicative of how a superhero movie with good but not phenomenal WOM holds.

Edited June 16, 2013 by MovieMan89

[#ED]

Rank	Title (click to view)	Studio	Opening*	% of Total	Theaters	Average	Total Gross^	Date**
1	Man of Steel	WB	$113,080,000	90.4%	4,207	$26,879	$125,080,000	6/14/13
2	Toy Story 3	BV	$110,307,189	26.6%	4,028	$27,385	$415,004,880	6/18/10
3	Transformers: Revenge of the Fallen	P/DW	$108,966,307	27.1%	4,234	$25,736	$402,111,870	6/24/09
4	Harry Potter and the Prisoner of Azkaban	WB	$93,687,367	37.5%	3,855	$24,302	$249,541,069	6/4/04
5	Brave	BV	$66,323,594	28.0%	4,164	$15,928	$237,283,207	6/22/12
6	Cars 2	BV	$66,135,507	34.5%	4,115	$16,072	$191,452,396	6/24/11
7	WALL-E	BV	$63,087,526	28.2%	3,992	$15,803	$223,808,164	6/27/08
8	Hulk	Uni.	$62,128,420	47.0%	3,660	$16,974	$132,177,234	6/20/03
9	Madagascar 3: Europe's Most Wanted	P/DW	$60,316,738	27.9%	4,258	$14,166	$216,391,482	6/8/12
10	Kung Fu Panda	P/DW	$60,239,130	28.0%	4,114	$14,642	$215,434,591	6/6/08

[Jonwo]

Yeah I read about the tension between the two companies but still that's just sad. Maybe that scenario won't play out.

Considering Legendary has helped WB with many successes, its a shame if they part company, I'm sure another studio will be more than happy to have them

[FTF]

I don't get why people are using the $125m number when doing its multi? Why are we assuming all $12m of that would otherwise be in the OW w/o the Wal-mart preview? Even if we are using the $125m though, 3x multi puts it at $375m, which has to be best case scenario so not sure where 400 talk is coming from. You guys realize how hard a 3x multi for a SH movie is right? TDKR only managed a 2.8, and I doubt this has as good of WOM as that. I think 2.6x multi from the $125m number, about 2.7x from the actual OW for a $325m finish would be a very great outcome. That would be indicative of how a superhero movie with good but not phenomenal WOM holds.

I don't think people are using $125m...we're doing 3x off of $113m and then adding the $12m to get a $350m total.

[Godzilla]

That 2.3x multiplier for IM3 worries me.

Well when you open with the 2nd biggest OW ever, multiplier is bound to be low......

[Dementeleus]

I don't get why people are using the $125m number when doing its multi? Why are we assuming all $12m of that would otherwise be in the OW w/o the Wal-mart preview? Even if we are using the $125m though, 3x multi puts it at $375m, which has to be best case scenario so not sure where 400 talk is coming from. You guys realize how hard a 3x multi for a SH movie is right? TDKR only managed a 2.8, and I doubt this has as good of WOM as that. I think 2.6x multi from the $125m number, about 2.7x from the actual OW for a $325m finish would be a very great outcome. That would be indicative of how a superhero movie with good but not phenomenal WOM holds.

 

TDKR had an extra $40m of demand packed into its OW. MOS should be less front-loaded since it's a reboot.

[kayumanggi]

Correction: 'Man of Steel's $113.1M ranks 4th all-time for non-sequels behind 'Hunger Games,' 'Alice' & 'Spider-Man'

https://twitter.com/boxofficemojo/status/346297030882246656