Jump to content

grim22

Official Thursday Numbers: THOR: THE DARK WORLD ($7.1M)

Recommended Posts









Following IM3's Preview to Weekend Ratio, its on pace for 79.2M.

 

Following IM3's Preview-Friday gross ratio (Previews = 22.7% of Friday total), its on pace for a 31.3M Friday (24.2M Friday without previews).

 

With a 24.2M Friday without previews, if it follows Thor's weekend (IM of 2.86 when previews are removed), it will hit 69.1M for the weekend.  Add back in the 7.1M from previews and we are at a weekend total of 76.2M.

Link to comment
Share on other sites



Following IM3's Preview to Weekend Ratio, its on pace for 79.2M.

 

Following IM3's Preview-Friday gross ratio (Previews = 22.7% of Friday total), its on pace for a 31.3M Friday (24.2M Friday without previews).

 

With a 24.2M Friday without previews, if it follows Thor's weekend (IM of 2.86 when previews are removed), it will hit 69.1M for the weekend.  Add back in the 7.1M from previews and we are at a weekend total of 76.2M.

 

Hmmm

Link to comment
Share on other sites







76 mil, that would be wonderful. Because you would never read the last of me mocking you all for liking this crap.

You know I love you Tarzan ... but need I remind you of your top movies of all time from August ... ;)

 

You have much to learn young padawan.

  • Like 1
Link to comment
Share on other sites











Based on my data for Friday openers:

 

Midnight/Preview Percentage of Opening Day for Marvel Films

 

XMen - 2.7M (13.0%)

X2 - 4.1M (13.0%) 

X3 - 5.9M (13.1%)

XO: Wolverine - 5.0M (14.5%)

FC - 3.4M (15.8%)

TW - 4.0M (19.4%)

 

SM1 - 7.0M (17.8%)

SM3 - 16.7%

 

TIH - 3.2M (15.0%)

Thor - 3.8M (14.9%)

CA - 4.0M (15.6%)

 

IM1 - 5.3M (15.0%)

IM2 - 7.5M (14.6%)

IM3 - 15.6M (22.7%)

 

TA - 18.7M (23.1%)

 

The rule for Marvel films used to be that midnight gross equals ~15% (+/-) of total OD gross.  The introduction of 3D AND Thursday previews has driven that share upwards.  The new target area has become 20-25%.

 

So, let's look at both ends, following Thor's weekend adjusted IM (IM without preview/midnights) of 2.86

 

Previews = 20%

 

7.1M Previews

28.4M Friday (35.5M Total)

 

81.2M Fri - Sun

88.3M OW

 

 

Previews = 25%

 

7.1M Previews

21.3M Friday (28.4M Total)

 

60.9M Fri - Sun

68.0M OW

 

So a range of 68-88M.  Not very helpful, but it puts the median at right around 78M, in line with what I said earlier.  Looks like I'm losing some money on HSX this weekend.

Edited by spizzer
  • Like 2
Link to comment
Share on other sites





  • Recently Browsing   0 members

    • No registered users viewing this page.
×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use and Guidelines. Feel free to read our Privacy Policy as well.