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How well it holds today will tell the tale of how its going to perform over the weekend.If today is over $3m, which is not all that impossible, then $20m 5-day is locked.If its closer to $2-2.5m, then itll probably land around the $16-17m for the 5-day - which is still absolutely phenomenal.

closer to 2mil :), it'll be off around 67%(NZ over 70%), compared to DH2 -43% (it did have school hols) which still makes the drop on TA impressive.Thing to remember with 5 day results, most films that started on Wed had backing of school hols Wed-Fri either pretty much all states or most of them, Avengers whilst it had a public holiday Wed, it won't benefit from higher day trade Thu-Fri that others had. Edited by Rth
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That's still higher then the opening days of all the previous Marvel films.Maybe we'll see-W-$6mT-$2mF-$3mS-$4mS-$3m5 days-$18mProbably more like around $16-17m

Edited by DeeCee
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closer to 2mil :), it'll be off around 67%(NZ over 70%), compared to DH2 -43% (it did have school hols) which still makes the drop on TA impressive.Thing to remember with 5 day results, most films that started on Wed had backing of school hols Wed-Fri either pretty much all states or most of them, Avengers whilst it had a public holiday Wed, it won't benefit from higher day trade Thu-Fri that others had.

Thanks, can TA hit 20M for 5 days. Its at 8.2M dollars through 2 days, 11.8 over the weekend is needed.
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That's still higher then the opening days of all the previous Marvel films.Maybe we'll see-W-$6mT-$2mF-$3mS-$4mS-$3m5 days-$18mProbably more like around $16-17m

It's 100% a 4Q film, so family's will be out in droves on the weekend.I'm thinking $4.5 & 3.5 for Sat/Sun
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That's still higher then the opening days of all the previous Marvel films.Maybe we'll see-W-$6mT-$2mF-$3mS-$4mS-$3m5 days-$18mProbably more like around $16-17m

Yeah cause the thing is even though like a said above most Wed opens had more benefit from school hols, it may just mean in Avengers case a lot more will be taken sat/sun, the last HP probably would have had a mega sat/sun(not that it wasn't already ) due to people who went especially thu/fri daytime going weekend. You may even see much bigger than 3-4mil on sat/sun, or evernyone could have just gone yesterday lol and like some people that went twice.
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So WOM appears very good on this. No major competition till men in black either.My projections now:OW (5 day) - 17m - 22m (insane!)Total - 45m - 60m

The more people will watch it in the opening 5-day, the harder it's going to drop afterwards. IM2 fell 54% in its second weekend. This will do worse.
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The more people will watch it in the opening 5-day, the harder it's going to drop afterwards. IM2 fell 54% in its second weekend. This will do worse.

Not necessarily - its a deflated OW.Take this for example:Harry Potter HBP:4.4m WED OD14m TH-SUN55% second weekend dropHarry Potter DH1:15.3m TH-SUN OW58% second weekend drop
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This is probably frontloaded like Potter. WOM among fans may be great, but there is only so many people who want to see this.

In France we have many people who want to watch it, and many of these people aren't fans, The Avengers is unknown for them.It's not Twilight, the target is wider!
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In France we have many people who want to watch it, and many of these people aren't fans, The Avengers is unknown for them.It's not Twilight, the target is wider!

But we are talking about Australia here, completely different market.TA more than doubled TDK's OD - it's obviously greatly frontloaded.
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