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MovieGuyKyle17

Thursday Numbers: Noah $1.6m

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Looks like most films were down a fair amount yesterday.

 

 

Wide (1000+)

 

  # Title Thu, Mar. 27 2014   Locations   Avg. Total Wks. Dist. 1 Divergent $3,068,363 -7% 3,936 -- $780 $68,760,008 1 Lionsgate / Summit 2 Mr. Peabody & Sherman $1,006,247 -6% 3,607 -344 $279 $85,408,813 3 Fox / DreamWorks Animation 3 Non-Stop (2014) $500,650 -15% 2,945 -238 $170 $81,080,175 4 Universal 4 Son of God $241,878 -13% 2,139 -851 $113 $56,790,742 4 Fox 5 Tyler Perry’s The Single Moms Club $204,271 -13% 1,896 0 $108 $13,878,105 2 Lionsgate Limited (100 — 999)

 

  # Title Thu, Mar. 27 2014   Locations   Avg. Total Wks. Dist. 1 God's Not Dead $897,064 -8% 816 -- $1,099 $12,953,048 1 Freestyle / Pure Flix 2 The Grand Budapest Hotel $596,958 -13% 304 238 $1,964 $15,631,815 3 Fox Searchlight

 

 

 

Divergent only made 14.1M on weekdays. That's 25.8% of the OW. Way too low comparing Twilight (23.7M / 34% of the OW).

It's almost on the same page as The Hunger Games (24.5% of the OW), but THG had a massive OW, so that was logical.

 

Very disappointing... 

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Divergent only made 14.1M on weekdays. That's 25.8% of the OW. Way too low comparing Twilight (23.7M / 34% of the OW).

It's almost on the same page as The Hunger Games (24.5% of the OW), but THG had a massive OW, so that was logical.

 

Very disappointing... 

Twilight opened before thanksgiving...

Edited by efialtes76
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Divergent only made 14.1M on weekdays. That's 25.8% of the OW. Way too low comparing Twilight (23.7M / 34% of the OW).It's almost on the same page as The Hunger Games (24.5% of the OW), but THG had a massive OW, so that was logical.Very disappointing...

Twilight opened during the Thanksgiving holiday
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I don't get the Twilight comparisons now when looking at Divergent's potential multiplier.  Divergent is doing decently with males and people over 25, and has decent reviews from audiences.  Let's look at other action movies with male leads in March that might be a better comparison. 

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I don't get the Twilight comparisons now when looking at Divergent's potential multiplier.  Divergent is doing decently with males and people over 25, and has decent reviews from audiences.  Let's look at other action movies with male leads in March that might be a better comparison. 

G.I.Joe Retaliation...

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Still, % wise is below last year's The Host (35.8%), GI Joe 2 (28.4%) and Oz.(29.9%) 

It is doing ok, but i thought it would be doing better this week.

 

I think Divergent is doing exactly what it's supposed to do this week.  There's nothing surprising about any of the four days.

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Something that is somewhat impressive is that as of now Divergent is still at 17% on Movietickets.com - Hollywood executives still ignore the female audience too much.  Look at the main characters in the theaters now - Noah, Kermit and Walter, Mr. Peabody, Liam Neeson, Need for Speed, Lego Movie, Sabotage, etc. and look at how many of them are males.  Then add Captain America and Draft Day to the mix, too.

Edited by Ando918
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