Weekend Numbers (3/28 - 3/30) Noah 44M Divergent 26.5

[Claire of Themyscira]

YES. Rise, Noah! Rise!

 

[Jessie]

Can Someone please explain to me how Divergent is dropping less than 50% this weekend? I know the WOM is clearly good but even THG dropped 60%.

[darkelf]

Can Someone please explain to me how Divergent is dropping less than 50% this weekend? I know the WOM is clearly good but even THG dropped 60%.

 

It's different coming down from a 152m OW than from a 54m OW

[Donald]

People need to stop comparing divergent and TGH boxoffice wise!One opened to over 150mill and the other just over 50mill!

[kayumanggi]

THG opening weekend = DIVERGENT's total

[forg]

Good holds for Muppets and Peabody

[kayumanggi]

THE RAID 2 opened with an estimated $176,907 this weekend from 7 locations. #TheRaid2

— BoxOffice (@BoxOffice)

March 30, 2014

[filmscholar]

Very good for Noah.  Biblical films normally don't break the box office with "The Passion" being the exception. Good hold for Divergent, 150 Million in play for both films.  

[filmscholar]

 

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I'm so Happy I was apart of giving it that 176k.  Loved it.

[filmscholar]

It's not that Arnold isn't a draw anymore as far as "Sabotage" numbers.  I just think he took a very bad PR hit during the whole out of wedlock child scandal and it's still taking time for him to repair his image.  Also I agree with someone who said they need to get Arnold back into those Big Budget marquee films.  He's been doing a lot of small scale action films which is cool and all but we want Arnold to be Arnold.  Looks like he will bounce back with "Expendables 3" Hopefully T5 or Legend of Conan changes things.  But I do want to see the film, Love David A work.  

[alisson23]

Very good for Noah.  Biblical films normally don't break the box office with "The Passion" being the exception. Good hold for Divergent, 150 Million in play for both films.  

It's because we have few Biblical films.

[kayumanggi]

300: RISE OF AN EMPIRE surpassed the $100M domestic mark after grossing an estimated $4.3M this weekend. #RiseOfAnEmpire

— BoxOffice (@BoxOffice)

March 30, 2014

[CJohn]

Well, Lionsgate is now surely very interested in seeing how Insurgent will perform. If it increases over Divergent, Allegiant will turn into 2 movies instead of 1.

[iceroll]

That's a great hold for Divergent and a good Saturday bump for Noah too!  I think the Sunday drop for Noah might be pretty low too if the church crowd goes to see it.

[Jessie]

It's different coming down from a 152m OW than from a 54m OW

Yeah but even twilight dropped hard and it's safe to say it had good WOM. This is performing my like a well received action movie even though it surely had a rush factor with fans of the book.

[iceroll]

Yeah but even twilight dropped hard and it's safe to say it had good WOM. This is performing my like a well received action movie even though it surely had a rush factor with fans of the book.

Having 50% of the OW audience being book readers vs. 75% for Twilight and THG probably had something to do with it.

[darkelf]

Yeah but even twilight dropped hard and it's safe to say it had good WOM. This is performing my like a well received action movie even though it surely had a rush factor with fans of the book.

 

Twilight Saturday drop -40%

Divergent Saturday drop -13%

 

Twilight obviously was much more fangirl driven movie, I think that around 75% of all viewers read the book (same with THG) while only 50% read Divergent. And obviously Noah doesn't go for remotely same demographic.

 

Edit: ^^iceroll yeah 75% then

Edited March 30, 2014 by darkelf

[BoxOfficeFangrl]

Yeah but even twilight dropped hard and it's safe to say it had good WOM. This is performing my like a well received action movie even though it surely had a rush factor with fans of the book.

Twilight's first full week was Thanksgiving week. Makes it hard to compare to Divergent's run, since staggered spring breaks in March don't give quite the same weekday boost and lend to different weekend patterns between the two films. There are other factors, though, and Divergent's hold is pretty good admittedly.

[RyneOh1040]

Really great weekend overall.  I love that the article cities Watson's imprint on Twitter, because it's true her following is massive and rabid and having her take over several large accounts this week was a great idea.  I'm not saying that's what contributed to huge numbers but still very smart free marketing.  

 

Great hold for Divergent, was really worried the second weekend drop would be pretty difficult.  I think the biggest shock here is God's Not Dead.  That's a ridiculous hold.

[CJohn]

DIVERGENT had a solid hold earning $26.5M on its 2nd tour and now has $95.2M in 10 days of release.