The Dark Knight Rises OS Discussion Thread/700M+ OS CLUB

[Shawn Robbins]

Why didn't they roll out the film in most markets last week? Wouldn't it have been better to not risk a clash with a global event like Olympics?

Possibly to avoid a huge second weekend drop worldwide. Opening a week later gives it the chance to become even more back-loaded.

[oracle86]

Yeah, much better than what I expected.

[redfirebird2008]

Possibly to avoid a huge second weekend drop worldwide. Opening a week later gives it the chance to become even more back-loaded.

Good point.

[Fakhir]

Possibly to avoid a huge second weekend drop worldwide. Opening a week later gives it the chance to become even more back-loaded.

Backloading and frontloading is just in the reporting, i think a huge first week would have nullifed the point. DH2 dropped hugely in it's second week but still made $947m. Also, don't studios get a higher percentage of the gross in the first week?

[John Marston]

Portugal 2 August 2012 Lebanon 16 August 2012 United Arab Emirates 16 August 2012 United Arab Emirates 19 August 2012 Greece 21 August 2012 Italy 29 August 2012 Switzerland 29 August 2012

(Italian speaking region)

China as well

[Fake]

Backloading and frontloading is just in the reporting, i think a huge first week would have nullifed the point. DH2 dropped hugely in it's second week but still made $947m. Also, don't studios get a higher percentage of the gross in the first week?

Now that's a very good point!

[Olive]

The Dark Knight Rises opened in France on $11.3m (€9.3m) from 892 screens including previews and took $9.9m (€8.2m) in Germany. Both results included previews.

The film arrived in Mexico on $9.8m (Ps 133.4m) from 1,141 screens, Russia on $8.7m (Rbl 285.5m) from 1,310 screens, Brazil on $6.6m (R13.4m) from 931 screens and Saturday opener Japan on $6m (¥460.7m) including previews.

The UK led the second weekend holdovers on $10.6m (£6.8m) from 598 for $47m (£30.2m), followed by South Korea on $6.7m (KRW 7.6bn) from 796 screens for $27.2m (KRW 31.2bn), Australia on $7.8m (A$7.6m) from 628 screens for $27.5m (A$26.8m) and Spain on $2.2m (€1.8m) from 610 screens for $8.6m (€7.1m).

@ Japan

[John Marston]

How are those openings? Some seem weak. Holdovers seem poor as well

[Olive]

all of them opened much higher than TDK, a few markets already surpassed TDK's total in 3-4 days.

[redfirebird2008]

Corpse was predicting $5.5m for it in Japan, so it opened $500,000 above that prediction. Excellent! Average multiplier in Japan is around 6, so we're looking at around $35m on the low end. TDK only made $14.5m, although the exchange rate is working heavily in TDKR's favor. It will need that because in some markets like Britain, the exchange rate is hurting.

[Fake]

Russia and Germany came below expectations.Japan did great.And with Obon holidays coming up, it will finish with a great total.

[John Marston]

as long as it passed 20m in Russia that is not bad.Germany movies show great legs this year so that's fine too.Brazil seems bad. Second weekends in Australia, UK and Korea seem bad as well

[RTX]

Don't forget about Obon holidays in Japan. Last year TF3 with a similar release date had 8x multiplier. Curiously, Inception, also with a late July release, only managed 6x.

[redfirebird2008]

Russia still opened bigger than TDK's total, so I'm pretty happy with that. The exchange rate in Europe sucks big time compared to 2008.

[RTX]

as long as it passed 20m in Russia that is not bad.Germany movies show great legs this year so that's fine too.Brazil seems bad. Second weekends in Australia, UK and Korea seem bad as well

UK fell 50%. Considering that everyone there was watching TV on Friday, that's a fine number.

[RTX]

Possibly to avoid a huge second weekend drop worldwide. Opening a week later gives it the chance to become even more back-loaded.

This makes zero sense. lol

[Tower]

Don't forget about Obon holidays in Japan. Last year TF3 with a similar release date had 8x multiplier. Curiously, Inception, also with a late July release, only managed 6x.

Inception had large previews included in the opening weekend number.

[RTX]

Inception had large previews included in the opening weekend number.

Nope. Japanese weekend is Saturday-Sunday.TF3 opened to 7M (10M including previews on Friday)Inception OW was almost 8M (9M with previews)So, it appears Inception was less frontloaded, yet only managed a multiplier barely over 5x.

[Tower]

Nope. Japanese weekend is Saturday-Sunday.TF3 opened to 7M (10M including previews on Friday)Inception OW was almost 8M (9M with previews)So, it appears Inception was less frontloaded, yet only managed a multiplier barely over 5x.

Inception had previews the weekend before it opened on top of the Friday opening. The Friday isn't included in the OW but the previews are and it made 3.3M in previews and 4.5M Saturday-Sunday.See here.

[RTX]

Inception had previews the weekend before it opened on top of the Friday opening. The Friday isn't included in the OW but the previews are and it made 3.3M in previews and 4.5M Saturday-Sunday.See here.

Bizarre stuff. But that means we can expect 8x for TDKR. It can come close to 50M, assuming 2-day was around 6M.