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Weekend Estimates: Insurgent 54m | Cinderella $34.5m pg 29

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The breakdown by Deadline

Insurgent had a decent Saturday. Though Friday’s $21.3M fell a little short of Divergent’s $22.8M, Insurgent‘s Saturday of $19.875M improved slightly over Divergent‘s $19.85M a year ago. Lionsgate is estimating that Insurgent’s Sunday arrives in at $12.8M, 7% higher than Divergent‘s first Sunday which was $11.97M.

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  The Divergent Series: Insurgent $54,025,000 -- 3,875 -- $13,942 $54,025,000 1 Lionsgate / Summit

 

The DUFF $1,250,000 -56% 1,437 -864 $870 $32,453,008 5 CBS Films / Lionsgate

 

 

Exhibitor Relations @ERCboxoffice 29 secs30 seconds ago

INSURGENT Int'l docket: FRA ($5.8M) UK ($4.5M) BRZ ($4.2M) MEX ($3.7M) OZ ($3.2M) CIS ($2.7M)

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why do you think that ? and if thats the case why don't you think Cinderella's will drop too ?

To open with 54M with a 21 opening day, it must have been given a Saturday increase that is a ta high, or a very light Sunday drop. Insurgent isn't a kids property and it is a highly anticipated film on its OW, so Saturday/Sunday holds aren't always great. Plus there's the "inflating the estimates for headlines" like Cinderella last weekend.
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