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UGLYDOLLS | 05.03.19 | STX Entertainment | Robert Rodriguez | animated feature

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STX Entertainment Plans Uglydoll Film, Launches Family Division

http://variety.com/2015/film/news/uglydoll-movie-stx-entertaiment-1201507456/

 

The studio’s first project will be an animated feature based on popular toy line Uglydoll. It plans to explore future projects with Pretty Ugly LLC, the toy company behind the cuddly critters, in gaming, television and other arenas.

 

The toys subvert the idea of ugly by turning the adjective into a positive, and include distinct and unconventionally cute characters such as Wage, Babo, Ice-Bat and Wedgehead. Uglydoll was created in 2001 after David Horvath signed a letter to his college sweetheart, Sun-Min Kim, with a drawing of an oddly proportioned monster. Partnering with co-creator Drew Matilsky, the couple built the characters into an award winning line of children’s products.

 

“We created Uglydoll on the premise that real beauty is found in the little twists and turns that make us who we are,” said Horvath in a statement. “We could not be more excited or optimistic about the future of the Uglydoll universe in the hands of the STX Entertainment team.”

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I think I'll want to see the trailer for this before saying whether this'll do well or not. These days, the spray and pray method no longer works; an animated film has to be very efficient, or it will not strike the chord it needs to strike with audiences to make a profit in theaters. In my opinion, those screenshots are imaginative, but nothing groundbreaking.

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