Romania Box Office

[pepsa]

So the hobbit wins

[James]

So the hobbit wins

Yeah. 50 Shades actually opened pretty much on par with TH3. The reason TH won is because it had around 2.500-3.000 adm coming from marathons. In $$$ though TH is way ahead. Complete analysis coming in a few hours.  

[pepsa]

Yeah. 50 Shades actually opened pretty much on par with TH3. The reason TH won is because it had around 2.500-3.000 adm coming from marathons. In $$$ though TH is way ahead. Complete analysis coming in a few hours.  

 

It doesn't mather how the Hobbit wins, it won and that a victory for mankind

[James]

WEEKEND BOX OFFICE

 

Great, great overall weekend, the 5^th biggest ever (the 4^th biggest in attendence) and the best outside the New Year period and that thanks to a burning hot debut from ’Fifty Shades’ and some strong numbers from the holdovers (especially ‘Jupiter Ascending’).

 

- Debuting on 73 screens, Fifty Shades of Grey got 145.702 people in theatres who brought in $711k. That is the second biggest opening weekend ever, both in admissions and USD, behind only ‘The Hobbit: The Battle of the Five Armie’ (148.191 adm and $860k). In fact, in admissions ‘Fifty Shades’ sold pretty much the exact same number of tickets as ‘The Hobbit’. The diference represents the boost ‘The Hobbit’ received from trilogy marathons.

 

Here is a Top of the highest openings ever:

 

 

This is monster start for the adaptation and even with horrible legs there is no way it finishes under 300.000 admissions and $1.5m (and considering how dismal the next two weekends look I actually think it will have decent-ish legs), which will grant it a place in the Top 3 for the year. Actually, with a middling 2.5x multiplier I think it should win the crown.

 

- In second, Jupiter Ascending had a very nice hold (-42%). That is a way better drop than most comparable titles despite opening higher than all of them: ‘Edge of Tomorrow’ (-63%), ‘Transcendence’ (-54%), ‘Star Trek Into Darkness’ (-73%), ‘After Earth’ (-64%), ‘Pacific Rim’ (-56%). Total now stands at a great $515k and with no direct competition (or pretty much any competition whatsover) in the coming weeks and good word-of-mouth, ‘Jupiter Ascending’ will finish with over $1m.

 

- The Spongebob Movie: Sponge Out of Water also had an ok hold (-44%). The cume is $296k. It should have no problem reaching $600k.

 

- In fourth, Kingsman: The Secret Service debuted with a middling 18.468 admissions and $95k. That is not a surprise considering CinemaCity, the main theatre chain, dumped it. Still, WOM seems to be good so  we might see some good holds for it.

 

- In it’s third outing, The Wedding Ringer eased a light 21% and reached $327k.

 

- The Imitation Game held well too (-41%). It now stands at a decent $242k.

 

- Big Hero 6 fell 38%. It is at $450k now and it will end it’s run with less than $550k.

 

- Mortdecai enjoyed another solid weekend, sliding only 31%. The gross is a nice $377k.

 

- American Sniper was down 44%. Total: $392k.

 

- Wild Card had the biggest drop in the top (-50%). It now stands at $230k (not good, not bad).

 

- Outside Top 10, Stockholm debuted with a weak 4.527 adm and Wish I Was Here was even worse - 772 adm.

 

Top 10

 

 

Next week’s openers:

 

- Big Eyes

- The Theory of Everything

- The Woman in Black 2: Angel of Death

- White God

 

Right now, I don’t see any of these releases opening above 10.000 admissions.

 

Also, here's Top 10 for 2015 as of now:

 

Edited February 16, 2015 by 69 Shades of James

[Pypa94]

At least Romania was not conquered by this crap movie. Rest in peace Poland 

[James]

Opening Weekend Records Through the Years

 

 

Last week '50 Shades of Grey' was close to setting a new OW record, but missed. Looking at the next few years, there are some movie that have chances at breaking the current record. It's also useful to look at past records. The Romanian BO is only followed since 1993, after the fall of comunism and till 2000 we only got 10 movies / year. In those years, the OW was rarely followed so data about it we have only starting with 2001 onwards.

 

Below you have a list with the OW record holders in admissions since 2001. I chose admissions because the ticket price is a very unstable currency. Back in 2000s a ticket would cost under 1$ and now it costs in the 5-7$ area (hoing as high as 15-17$ for VIP tickets) and still growing.

 

So, here we go:

 

- 34.869 adm - The Mummy Returns (2001)

- 49.275 adm  - Star Wars: Episode II - Attack of the Clones (2002)

- 51.492 adm - The Matrix Revolutions (2003)

- 65.139 adm - Ice Age: Dawn of the Dinosaurs (2009 - July)

- 67.200 adm - Avatar (2009 - December)

- 83.213 adm - Pirates of the Caribbean: On Strager Tides (2011)

- 123.163 adm - The Twilight Saga: Breakin Dawn - Part 2 (2012) 

- 148.642 adm - The Hobbit: The Battle of the Five Armies (2014)

 

Looking at the next few years, some titles that could have a shot at 'The Hobbit''s OW record are:

 

- Furious 7

 

The last F&F opened to 87.610 adm back in 2013. 'Furious 7' will open above 100.000 adm, no doubt about that, but almost doubling the previous entry in the series? Very unlikely.

 

- Spectre

 

'Skyfall' debuted with 74.749 adm in 2012. 'Spectre' might end up over 100.000 for the 3 day weekend, but taking the record... it won't happen.

 

- Star Wars: Episode VII - The Force Awakens

 

'Attack of the Clones' set the record in 2002, but since then the brand was not promoted almost at all. The LOTR movies, that opened in the same general period, were very far from the SW opening weekend wise, but their WOM was muuuch better so they ended up in the same ballpark. SW might have a chance at topping 100.000, but even that's unlikely.

 

- Pirates of the Caribben: Dead Men Tell no Tales

 

This is locked to win 2017 and it also has huge chances of setting a new OW record. The 2011 'On Stranger Tides' not only set a record at that time, but had an insanely good WOM. It had a 4x+ multiplier in Summer (which is insane), it has a superb 8.5/10 score on the CineMagia site (second best of the series) and it's currently the 5th highest grossing movie ever, behind Avatar and the 3 'Hobbit' movie).

 

- '50 Shades' sequels

 

Sequels almost always increase here, but I think that won't be the case here since a big chunck of '50 Shades'' opening was the curiosity factor.

 

- Ice Age 5

 

Again, unlikely. The last 'Ice Age' actually had a weaker OW than the third one, even though it had better legs and ended up above it.

 

And that's about it.

Edited February 20, 2015 by 69 Shades of James

[James]

WEEKEND BOX OFFICE

 

 

'Shades' drops hard, 'Jupiter' holds on and openers are weak on overall solid weekend.

 

- Fifty Shades of Grey fell a big 70% from last weekend; that is actually in line with 'The Twilight Saga: Breaking Dawn - Part 2's drop (-68%). Even so, it now stands at a mighty $1.2M and 258.723 admissions . It is locked to end up with well over 300.000 admissions and if 'Bond' or 'Star Wars' don't seriously over perform, it will win the year. In admissions at least that is as of now a pretty safe bet.

 

- Jupiter Ascending had another solid hold (-43%). It now stands at a very nice $649k and 118.981 admissions.

 

- In third, The Woman in Black 2: Angel of Death was the highest newcomer, with 14.442 adm and $63k. That's pretty decent for the genre, considering horror always bombs here.

 

- The SpongeBob Movie: Sponge Out of Water held well (-39%) and it reached $369k and 76.741 adm. In the end it will top 'Big Hero 6', even though it opened quite lower.

 

- The second opener, The Theory of Everything attracted only 9.411 people in theatres and brought in a weak $46k.

 

- Kingsman: The Secret Service slides 52% in it's second outing. Total is a middling $180k.

 

- The Wedding Ringer had a great hold in the top, down a light 25%. Total stands at a nice $387k.

 

- The Imitation Game also enjoyed attention from the public (-33%). Cume is an ok $281k.

 

- Yellowbird pretty much stayed flat (-9%). Still, too little, too late: total - $158k.

 

- Big Hero 6 closes Top 10 with a 41% drop and $470k. It now barely passed a 2x multiplier, which is just horrible for an animation.

 

- Further down the chart Big Eyes and White God bombed with 2.498 and 2.439 admissions respectively.

 

Top 10

 

 

Next week's openers:

 

- Focus

- Shaun the Sheep

- The Boy Next Door

- The Lazarus Effect

- Grand Central

- De ce eu? (Why me? - local movie)

 

I don't think any of these movies will open particularly huge, but most of them should earn a decent amount of money in their first weekend.

 

The presales for 'Focus' seem to indicate a debut in the 30.000 admissions area, give or take a bit.

 

Animations are impossible to predict by using presales, but 'Shaun the Sheep' should debut north of 20.000 adm.

 

'The Boy Next Door' and 'The Lazarus Effect' could both touch the 10.000 adm border.

 

Local movies almost always bomb here, but 'De ce eu?' had a decent marketing push and the subject seems appealing. Still, it wouldn't bet on it making over 10.000 adm.

 

'Grand Central' will likely flop. 

 

Here's a look at this year's Top 10 Highest Grossing Movies of 2015 so far:

 

 

We also have The Final Ranking for 2014 (the three bolded titles are still in theatres, but none of them can go up anymore):

 

[James]

WEEKEND BOX OFFICE

 

A weekend with a few surprises, notably a very big opening for 'Focus' and a local movie overperforming.

 

- Surpassing all expectations, Focus opened with a great 44.812 admissions and $225k. That is the biggest Will Smith debut ever, ahead of 'Men in Black 3's 41.518 adm. Among similar titles, it is also bigger than 'Mission Impossible: Ghost Protocol' and almost on par with 'The Hangover: Part 2'. The WOM also seems to be very good (a nice 8.1 grade on the biggest movie site here). With not much direct competition up ahead, 'Focus' seems locked to close with around 150.000 adm, maybe even more.

 

- In second, Fifty Shades of Grey collapsed again (-66%). Still, it now stands at a huge 295.760 admissions and $1.36m.

 

- The local political movie De ce eu? (Why me?) debuted surprisingly strong. It's 19.924 admissions ( and $70k) opening is bigger than the past local hits 'Pozitia copilului' and '#Selfie'. Both of those closed with over 100.000 adm and it remains to be seen if 'De ce eu?' has the necessary WOM to reach that mark.

 

- Jupiter Ascending enjoyed another solid hold (-40%). It's $734k total is a very good one, but it now seems poised to fall short of $1m.

 

- The next two places are occupied by two new releases: The Boy Next Door (with 8.738 adm and $42k) and The Lazarus Effect (with 8.801 adm and $40k). Both are pretty weak.

 

- The SpongeBob Movie: Sponge Out of Water was down only 38% and reached $415k. 

 

- Shaun the Sheep bombed with 6.080 adm and $25k. That is a bit surprising. Despite being a (small) brand name, it opened lower than other completely unknown animations.

 

- Kingsman: The Secret Service fell 47% and reached a so-so $231k.

 

- The Theory of Everything tumbled a big 52% from OW. Cume is a meh $92k.

 

- Outside Top 10, Grand Central bombed horribly with only 554 adm and $1k.

 

Top 10

 

 

Next week's openers:

 

- Chappie

- The Loft

- Jimmy's Hall

 

So not a very busy weekend.

 

From the reactions when the trailer was shown in theatres 'Chappie' should do pretty well, but I still don't see it on the main theatre chain's site which means they either pushed it back a week or they won't show it. That being the case, I don't think it could domore than 20.000 adm.

 

The other 2 movies won't touch 10.000 adm. Maybe not ever 5.000.

[James]

OVERVIEW

 

Three big movies ended their runs this past week:

 

- The Hobbit: The Battle of the Five Armies - $ 2.939.962 and 526.702 admissions  

 

- Interstellar - $ 1.666,910 and 317.457 admissions

 

- Exodus: Gods and Kings - $ 546.032 and 98.238 admissions (I count 'Exodus' here because it's run was remarkable in a way: it managed to do that without any help from the main thetre chain; if CinemaCity would have shown it it would've made $1m+ and it would've been in last year's Top 10 for sure.)

 

Five 2014 titles made the Top 20 All-Time: The Hobbit: The Battle of the Five Armies (no. 2), 300: Rise of an Empire (no. 8), Interstellar (no. 10), The Wolf of Wall Street (no. 12) and Noah (no. 16).

 

Here is the Top 20 All-Time:

 

 

In addition, Fifty Shades of Grey will likely finish 12th or 13th on the list.

 

UPDATE for this coming weekend: Chappie will be shown by the main theatre chain after all; it will actually take all the IMAX screens from Jupiter Ascending so expect it to open now in the 35.000 admissions area. 

[James]

WEEKEND BOX OFFICE

 

 

Due to my busy schedule I couldn't write the analysis sooner, but here goes: quiet overall weekend, with 'Focus' leading again after a very very good hold and 'Chappie' disappointing.

 

- Focus ruled the BO for a second week, after dropping a light 29%. It now stands at a great $479k and seeing how it is slowly turning into a WOM event, if it manages a good hold next week, facing 'Cinderella', it might actually have a chance at $1m, which is really out of nowhere.

 

- In second, Chappie debuted with 24.419 admissions and $113k. That is a weak debut for a science fiction movie here, worse than pretty much all comparable titles. Actually, I can't remember a high profile (IMAX release) original SF that opened this bad in recent years. It will likely keep it's IMAX screens for a while, but even so, 'Chappie' will end up with less than $500k.

 

- In third, The Loft opened with 16.613 adm and $82k. That's more than I expected it to do. Depending on the legs, it might end up with decent gross.

 

- Even facing direct competition from 'Chappie', Jupiter Ascending had another great hold (-30%). It now stands at $787k.

 

- The SpongeBob Movie: Sponge Out of Water stayed pretty much flat (-5%). Total is a nice $452k.

 

- Fifty Shades of Grey continues to drop like a rock (-52%). Still, it now reached 309.096 admissions and $1.42m (16th highest grossing movie ever).

 

- Local film De ce eu? was down 57%.

 

- The Lazarus Effect had a surprisingly good hold (-37%), while Kingsman: The Secret Service had a magnificent one (-17%). But in both cases, it's too little too late.

 

- The Boy Next Door closes the top, after sliding 53%.

 

Top 10:

 

 

Next week's openers:

 

- Cinderella

- Run All Night

- One Direction: The Inside Story

- The Cobbler

- Leviatan

- White Shadow

- Aferim! (local movie) 

 

'Cinderella' will lead for sure. With how much though, it's hard to guess. Past Disney projects went from 36.000 adm ('Oz: The Great and Powerful') to 57.000 adm ('Maleficent'). I think 'Cinderella' will land somewhere in between. The presales at the moment look pretty weak, but this is a family fare so that can be deceiving.

 

'Run All Night' on the other hand has some solid presales and it has a chance at topping 20.000 adm and so does the comedy 'The Cobbler', while the other titles will likely end up under 10.000 adm (local film 'Aferim!' might top that).

[James]

WEEKEND BOX OFFICE

 

 

OK weekend. We had 5 new openers, of which 2 overperformed, 1 had a decent opening, 1 debuted on the low end of expectations and 1 bombed.

 

- Cinderella took the first place, as expected, but failed to impress overall. It opened to 38.605 admissions and $158k. As a comparison, it made less than half of 'Maleficent''s $345k and 57.629 adm. It was also way behind 'Oz: The Great and Powerful' in USD ($239k).For a more recent comparison, this year was started by another fantasy, 'Seventh Son', which more than doubled 'Cinderella''s opening ($353k and 60.711 adm). 

 

The disappointing OW can be a attributed to a series of factors: the lack of 3D, the lack of male demo, the lack of a clear conflict to sell the movie. One thing it had going for it was the Disney super-wide standard release (83 screens).

 

It should hold well, but even so 600k seems unreachable.

 

- In second, Run All Night had a very nice 27.206 adm / $124k opening. That's on par with last year's 'John Wick' and 'The Equalizer' and way above 'A Walk Among The Tombstones'. The first two tittles both ended in the $600k area. With the current exchange rate it's unresonable to expect 'Run' to match that, but $400k at least is a given.

 

- In third, Focus had another great hold (-39%) and reached a stunning $627k. It now has a 50/50 chnace at hitting $1m, but a $900k finish is locked. Either way - a massive breakout hit.

 

- The comedy The Cobbler also had a decent debut: 16.620 adm and $76k. $200k should happen.

 

- In fifth, local title Aferim! was actually the third biggest ticket seller of the weekend (20.039 adm), but because of the low price it fell behind ($61k). Still, $150k+ is well in the cards, which is a win for the dead local market.

 

- Chappie was down 54% in it's second outing and reached a weak $191k.

 

- The Loft collapsed 61% and now stands at $145k.

 

- The SpongeBob Movie: Sponge Out of Water continues to hold well. It is now at a nice $475k.

 

- Jupiter Ascending had it's steepest drop yet (-52%). Total is very good $809k.

 

- Kingsman: The Secret Sevice held well again (-38%). It's $283k is ok-ish and it will likely end up above $300k.

 

- Outside Top 10, Leviatan bombed with 2.252 adm and $7k.

 

Top 10

 

 

Next week's openers:

 

- Insurgent

- The Gunman

- Ek Villain

- Le sel de la terre 

 

Last year, 'Divergent' opened with a middling 19.500 admissions but it was incredibly leggy and in the end it reached 102.000. With this goodwill and the last volume of the trilogy recently being published here to great succes, 'Insurgent' might actually more than double that opening. Also, 'Insurgent gets a 3D exclusive release and even more, it takes all the IMAX screens from 'Chappie' so we should be in for a big weekend.

 

The other movies - under 10.000 adm.

Edited March 17, 2015 by James

[Mockingjay Raphael]

Insurgent has a chance to beat any THG there?

[James]

Insurgent has a chance to beat any THG there?

Divergent already beat the first HG and with the market expansion, 3D and IMAX Insurgent will be much bigger. If it opens high enough it might have a chance to beat CF, which is the highest grossing THG film here.

[pepsa]

James realy like this thread, keep the work up !

[James]

James realy like this thread, keep the work up !

Thanks, man

[James]

WEEKEND BOX OFFICE

 

 

We just had the weakest overall 2015 weekend so far and that because of the bad drops from pretty much all holdovers. What kept the market afloat was 'Insurgent's huge debut.

 

- Playing on only 50 screens, Insurgent opened to a great 48.571 admissions and $243k. That is a massive increase from 'Divergent's 19.557 admissions and $109k. It's also not that far away from 'Catching Fire's 52.567 adm debut. The increase from 'Divergent' to 'Insurgent' is actually bigger than the one from 'The Hunger Games' (which opened to 23.817 adm) to 'Catching Fire'. 

 

'Divergent' had some incredible WOM (a 5x multiplier) and the books are incresingly popular here. 'Insurgent' has for now a great 8.4 grade on CineMagia ('Divergent' stays at 8.1), so we might be in for another leggy run.

 

- In second, Cinderella eased 39% and reached $296k. While that's a way better drop than 'Maleficent's 64% one (and a worse one than 'Oz's 22%), when you look at the number of screens things change dramatically. For the first time since I follow the Romanian box office, a big releases added more screens in it's second weekend: 'Cinderella' went from 83 screens, a very big number for a movie that pretty much underperformed, to a stupendous 105 screens, which is the second widest release ever behind Big Hero 6's first weekend, another movie from Disney that performed below expectations. The logic seems to be lost here.

 

Either way 'Cinderella' legs way behind Maleficent ($573k) and Oz ($501k) through the same point. 

 

- Run All Night collapsed 63% and reached $208k.

 

- The Gunman opened to 9.631 adm and $46k. Meh.

 

- Even the WOM sensation Focus dropped big (-55%). Still, it broke the 150.000 adm border and reached a big $700k. 

 

- The Cobbler and local movie Aferim!, both dropped more than 50%.

 

- Chappie had another huge slide (-68%).

 

- The SpongeBob Movie: Sponge Out of Water eased 42% and now stands at a good $489k.

 

- The Loft closes the top, collapsing 64% in it's second outing.

 

- Outside Top 10, Ek Villain and Le sel de la terre both bombed.

 

Top 10

 

 

Next week's openers:

 

- Home

- Get Hard

- Big Game

- Marussia

- The Tribe

- Aliyah DaDa

 

'Home' is the first animation in a while featuring cute animals/creatures and those usually do well here. An opening above 30.000 adm (followed by a very leggy run) should happen.

 

'Get Hard's presales seem pretty good, so 20.000+ adm.

 

'Big Game' will likely open above 10.000 adm. Not much above though.

 

The other 3 will bomb. 

[pepsa]

James is fast and furious a big serie in Romania?

What do you expect fast 7 to do here?

Edited March 26, 2015 by pepsa

[James]

James is fast and furious a big serie in Romania?

What do you expect fast 7 to do here?

FF is a huge series here. The last movie did 1.3M and it is currently the 20th highest grossing movie ever. I expect Fast 7 to be bigger. In fact, I expect a battle between it, 50 Shades, Spectre and possibly SW7 for the 2015 crown. So 1.5M+.

[James]

WEEKEND UPDATE: No results till tomorrow, but from what I'm seeing, 'Get Hard' will be much bigger than anticipated. It had sell outs all weekend. I originally predicted 20.000 adm for it, but now I think it will break through the 40.000 border.

'Home' on the other hand is not even shown by the main theatre chain, so it will likely have a weaker than predicted debut.

[James]

WEEKEND BOX OFFICE

 

 

Haven't had time for an analysis of the past last weekend, but here's some info:

 

 

Great opening for Get Hard and pretty bad for Home. And good holds for almost everything, expcept for 'The Gunman'. 'Insurgent' is doing very well.

 

 

 

Now, regarding this weekend, we have Furious 7, which will be huge. 100.000+ adm OW for sure and one of the biggest opening weekends ever.

 

We also have Tinker Bell and the Legend of the Neverbeast, which will open pretty big methinks. The last year, 'The Pirate Fairy' debuted with over 30.000 adm. 'Neverbeast' might not top that, but it should at least come close.