Friday Numbers (U4: 9.8M; RT: 6.2M; EL&IC: 3.2M; Haywire: 3M; Contraband:- 3.7M)

[ecstasy]

The target audience is easy to please.

Who's the target audience? And why are they easy to please?

[acab]

Wide openings on FRI: #RedTails $6M/$17M wknd, ExtremelyLoud $3.2M/$9-10M, #Haywire $2.9M/$8M. #Underworld coming...

From Boxofficeguru

[DAR]

The BATB number is fine. It's been at pure prophet for over 20 years.

[Neo]

Underworld franchise has become a predictable franchise, 20M a good start.

[fishstick]

Underworld franchise has become a predictable franchise, 20M a good start.

Once again, why is opening in the range of the first movie despite inflation, 3D and IMAX a good thing? I mean, isn`t it supposed to increase or something?

[rockNrollaDIM]

Once again, why is opening in the range of the first movie despite inflation, 3D and IMAX a good thing? I mean, isn`t it supposed to increase or something?

At this point, a crappy and tired B-movie franchise like Underworld should be decreasing. Despite inflation and all that, if it's still opening in the range of the other films or slightly better I'd say that's a good thing.

[fishstick]

At this point, a crappy and tired B-movie franchise like Underworld should be decreasing. Despite inflation and all that, if it's still opening in the range of the other films or slightly better

Thanks to inflation, IMAX, 3D and embarrassing 83 minute running time.Not because demand increased. Edited January 21, 2012 by fishnets

[rockNrollaDIM]

Thanks to inflation, IMAX, 3D and embarrassing 83 minute running time.Not because demand increased.

So it retained most of its audience. What's wrong with that? Did you expect it to gain fans? I'd wait to see the 3D split before saying it saved the film too. People choose 2D more often these days.

[fishstick]

So it retained most of its audience.

No it didn`1t. It`s inflation and other ticket prices hikes that create illusion of retained audience. I just don`t know why this crap`s #1 spot is celebrated.

[Shawn Robbins]

This will likely be the lowest opening weekend for the Underworld franchise in terms of ticket sales.If it can hold out around $23 million, that only puts it about $800k ahead of Rise of the Lycans adjusted (which didn't have IMAX or 3D).Not too bad of a drop when considering that the third film surely put off some of the fans (and this new one wasn't marketed as heavily as Evolution was, in my opinion).That being said, its still 30%+ off from Evolution's opening weekend ticket sales. I don't think there was any reason to expect it to come close, though.

Edited January 21, 2012 by ShawnMR

[Hatebox]

Not surprised at Haywire's cinescore. The (infrequent) fight scenes were great but the plot was needlessly convoluted, the funk soundtrack oppressive and the actors were wasted. It's just about watchable but totally forgettable.

Edited January 21, 2012 by Hatebox

[Fake]

Really? The admissions talk? Then why don't you people factor in the overall drop in admissions in recent years in your informed assessments?$24M is a good opening for Underworld.

[Fake]

BOM up:http://boxofficemojo.com/daily/chart/?sortdate=2012-01-20&p=.htmUnderworld: $9.4M

[Fake]

Paramount numbers are not in though.

[John Marston]

that's a steep drop for BATB, steeper than TLK I believe, though nothing to really worry about though

[Fake]

Sherlock Holmes 2: $1.3MShould finish around 190M now.

[Kvikk Lunsj]

good for U4

[Shawn Robbins]

Really? The admissions talk? Then why don't you people factor in the overall drop in admissions in recent years in your informed assessments?$24M is a good opening for Underworld.

"Admissions talk" is a factual and relevant barometer of overall market performance when considered in the proper context (as I've noted on many occasions). Seeing as how fishnet is the only person (I think) downplaying its number to the extent that you imply, wasn't this kind of a reactionary response? Edited January 21, 2012 by ShawnMR

[Shawn Robbins]

And for the record:Underworld 4 looks to account for about 21-23% of this weekend's top 12 gross (based on estimates).Underworld 3 accounted for ~ 16% without 3D or IMAX (or Kate Beckinsale).Underworld 2 accounted for ~ 29% without 3D or IMAX.

Edited January 21, 2012 by ShawnMR

[DAR]

that's a steep drop for BATB, steeper than TLK I believe, though nothing to really worry about though

I mentioned that earlier what it makes now is basically free money.