Weekend Estimates (UW4 - 25.4M; RT - 19.1M; EL&IC - 10.5M; Haywire - 9M)

[wboxoffice]

Wow 2012 is having a great start so far, 3 solid weekends...

Edited January 22, 2012 by wboxoffice

[rcalcagn]

Kate Beckinsale is number one for back to back weeks...Wooohooo.

She oughta fire her PR agent for not making a bigger deal out of that; an SNL hosting gig or SOMETHING.On another note, I should point out that both War Horse and TINTIN have had some sneaky legs as of late...so is that good for Tintin or not? Would YOU make a sequel or not? Some people, like myself, have issues with the film but some people love the heck out of it.

[fishstick]

She oughta fire her PR agent for not making a bigger deal out of that; an SNL hosting gig or SOMETHING.

I think she`s a C lister at heart. Victoria Beckham is her best friend for crying out loud. And, than, there`s Len.So given her divine beauty and really big talent, I guess she would have done better if she`d chased after better roles and deals more agressively, which means that she is very likely happy where she is. Not everyone wants to be Meryl.

[kayumanggi]

Stats for Underworld Awakening:

Audience breakdown:

55% male

60% over 25 years old

A- from CinemaScore

80% approval rating on Flixster from 26,000+ users

59% of the opening weekend gross is from 3D

15% of the opening weekend gross is from IMAX

Stats for Red Tails:

Audience breakdown:

51% male

66% over 25 years old

A from CinemaScore

72% approval rating on Flixster from more than 9,200 users

Stats for Haywire:

Audience breakdown:

55% male

64% under 35 years old

D+ from CinemaScore

54% approval rating from 15,550+ Flixster user

Domestic Comparison Data:

Jan. 1 to Jan. 22, 2012: $644,579,000*

Jan. 1 to Jan. 22, 2011: $582,963,000

Total increase: $61,616,000, +10.6%

Jan. 20 to Jan. 22, 2012: $136,000,000*

Jan. 21 to Jan. 23, 2011: $103,028,000

Total increase: $32,972,000, +5.7%

*estimate

[lab276]

Also, est. ticket sales so far:2012: 80.9m2011: 74m

[kayumanggi]

Awesome. Thanks for the info.

[rcalcagn]

Also, est. ticket sales so far:2012: 80.9m2011: 74m

How is it compared to 2010 though? Unfair comparison because of Avatar but still curious...

[kayumanggi]

Please don't ask. :lol:Early 2010 was gargantuan.

[kayumanggi]

No, here it is.100.1 M tix

[CJohn]

We should not talk about January 2010 anymore...

[lab276]

Unfortunately, even though 2012 is currently ahead of 2011, it's still behind every other Jan 1-22 period since 2002 (in ticket sales). But, one month doesn't make a year, so it could still catch up.

[Travod]

It's also behind 2009. 2012 really isn't that special.

[ecstasy]

It's also behind 2009. 2012 really isn't that special.

Actually it is for the movies released so far. Nobody was really counting on major bucks from these films led by the incredible Devil Inside.

[CJohn]

It's also behind 2009. 2012 really isn't that special.

Considering the Schedule, 2012 is very special...Starting with The Devil Inside, and then Contraband making some unexpected numbers and now Red Tails surprising and the return of Underworld in a big way, all things a lot of people weren't predicting, I think 2012 is starting in a nice way.

[rcalcagn]

To be fair, I think we're just surprised at the fact the films aren't doing awful which has been the tendency for these kind of films. Especially considering how dreadful the first few weeks of 2011 was.

[kowhite]

To be fair, I think we're just surprised at the fact the films aren't doing awful which has been the tendency for these kind of films. Especially considering how dreadful the first few weeks of 2011 was.

These months can be weird...I still remember, I think it was 2008...where a few Jan-Feb films broke out big time and well, surprised the heck out of me. And it certainly wasn't just quality making that happen...I mean, Paul Blart did like $140M.

[lab276]

^ That was 2009.

[kowhite]

^ That was 2009.

Yup you're right, 2009.

[Ariadne]

Stats for Haywire:

Audience breakdown:

55% male

64% under 35 years old

D+ from CinemaScore

54% approval rating from 15,550+ Flixster user

D+ cinema score for Haywire? Ouch. Edited January 23, 2012 by Ariadne

[stripe]

2010 was amazing due to Avatar. 2009 was even more incredible because of its schedule