BOX OFFICE: Noon Numbers Show ‘Act Of Valor’ #1, ‘Good Deeds’ #2, ‘Wanderlust’ #5

[kyky]

FRIDAY 10 PM: It’s another up weekend for the 8th straight week post New Year’s, +4% over last year. My sources say Relativity’s R-rated Act Of Valor is No. 1 based on the Bandito Brothers’ U.S. Navy fighting force tale (and using actual SEALs). Relativity acquired the rights to the project last June for $13 million and a $30 million in prints and advertising commitment - the biggest money paid for a finished film with an unknown cast at that time. Audiences gave it an ‘A’ CinemaScore, which Lionsgate’s romantic drama Good Deeds also received. The result is middling for Tyler Perry not crossdressing as Madea. Universal’s alleged comedy Wanderlust is bombing worse than expected while audiences gave it a ‘B-’ CinemaScore. The combination of Jennifer Aniston and Paul Rudd proved toxic to moviegoers. (FYI: this greenlight was the studio’s payback to director David Wain and producer Judd Apatow.) Also tanking is Summit’s thriller Gone starring Amanda Seyfried which earned only a ‘C+’ CinemaScore. I’m certain the Top 10 order will change by morning: remember that kids on the East Coast are out of school this weekend so family holdover Warner Bros’ Journey 2 may be stronger.

Here’s the Top Ten (order determined by Friday grosses):

1. Act Of Valor (Relativity) NEW [3,039 Theaters]

Friday $9.4, Est Weekend $27M

2. Tyler Perry’s Good Deeds (Lionsgate) NEW [2,132 Theaters]

Friday $6.3M, Est Weekend: $17.5M

3. The Vow (Screen Gems/Sony) Week 3 [3,038 Theaters]

Friday $3.2M, Est Weekend $9.7M, Est Cume $101.9M

4. Safe House (Universal) Week 3 [3,052 Theaters]

Friday $3.1M, Est Weekend $10.3M, Est Cume $96.6M

5. Journey 2 3D (Warner Bros) Week 3 [3,350 Theaters]

Friday $3.0M, Est Weekend $12.5M, Est Cume $77.2M

6. This Means War (Fox) Week 2 [3,189 Theaters]

Friday $2.8M, Est Weekend $9M, Est Cume $33.2M

7. Ghost Rider 2 3D (Sony) Week 2 [3,174 Theaters]

Friday $2.3M (-66%), Est Weekend $8M, Est Cume $36.3M

8. Wanderlust (Universal) NEW [2,002 Theaters]

Friday $2.5M, Est Weekend $7M

9. Gone (Summit) NEW [2,186 Theaters]

Friday $1.7M, Est Weekend $4.6M

10. Secret World Of Arrietty (Disney) Week 2 [1,522 Theaters]

Friday $1.1M, Est Weekend $5M, Est Cume $14.2M

http://www.deadline....2-wanderlust-5/

Edited February 25, 2012 by kyky

[Bitcher]

HAH! I just knew Act of Valor will kick some serious ass as BO. Shame it seems to be a total crap.Also lol at Gone. And I thought it had a chance to be this year's The Roommate.

[Heretic]

Fuck me!

[CJohn]

HOLLY FUCK!!!

[ecstasy]

Alright now.Journey 2 looking good.Act of Valor over 20m weekend good.Tyler Perry's movie looks like a rip off of the Will Smith movie with the roles reversed.

[cookie]

Noon numbers?

[ecstasy]

Noon numbers?

Still the best facepalm of all time. ^^^

[MovieMan89]

Act of Valor! :blink:WTF is it with all these huge breakouts of generic movies that look like flops this year.

[CJohn]

Relativity Media wins again.

[MovieMan89]

I guess super bowl ads really can help...

[glassfairy]

What in the world is going on? Those Act of Valor numbers are bananas.

[rockNrollaDIM]

YES! I had a feeling.My $30m prediction is looking right on target. (if it holds- which lately the trend is that it could RISE)

[CJohn]

I guess super bowl ads really can help...

They were all great, IMO.

[cookie]

Seriously, how fucking desperate can this woman get?! Is there like a race between her and THR as to who can post estimates the earliest?! Next week she'll probably give estimates for The Lorax by 9 A.M.

Edited February 24, 2012 by C00k13

[junkshop36]

If those numbers for AOV stand for the weekend then thats just awesome. Seeing it next weekend with some buddies.

[rockNrollaDIM]

Seriously, how fucking desperate can this woman get?! Is there like a race between her and THR as to who can post estimates the earliest?! Next week she'll probably give estimates for The Lorax by 9 A.M.

:lol:Give her a break. Her early numbers give us an idea of what's happening, what's hot at the matinees, etc. And remember noon for her is 3 pm East Coast... And usually her estimates end up rising after that, so these numbers are usually on the low end.

[MovieGuyKyle16]

Based on noon numbers

Noon Numbers?? My local theater doesn't even start playing films till 1. I can maybe understand Midnight numbers but NOON???

Also remember that kids on the east Coast are out of school this weekend so family fare like Warner Bros’ Journey 2 will stay strong.

Do kids on the West Coast have school on the weekends??

[MovieMan89]

:lol:Give her a break. Her early numbers give us an idea of what's happening, what's hot at the matinees, etc. And remember noon for her is 3 pm East Coast... And usually her estimates end up rising after that, so these numbers are usually on the low end.

Yeah I love the ultra early estimates. Gives an idea for the weekend, and it's rarely way off anyways.

[Hiccup]

Holy crap for Act of Valor!!! I knew it would break out. Can't wait to see it tonight!

[Hiccup]

If Act of Valor, Safe House, and The Vow can break 30M, John Carter can do 50M and The Hunger Games can do 90M.