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Alli

Tuesday numbers; BP -5.1M

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13 hours ago, ZeeSoh said:

While not a big boost in any way but Thor Ragnarok did get a slight boost the day after IW trailer debuted. It had the highest increase (way more than others) of nearly all movies on November 30th. It also had the best hold of any movie in the top 10 (movies not expanding that is) the following weekend. 

 

Its not that people wanna go to the theatre exclusively for the trailer but it definitely increases interest even if slightly. I doubt IW trailer 2 will have any effect on BP though given how well BP is performing on its own

Yeah, this. Ragnarok got a very noticeable boost when the Infinity War trailer came out. The trailer came out early on Wednesday morning, and Ragnarok's Thursday number that week was actually almost as big as its discount Tuesday number that week(Tues-$1,156,251, Thurs-$1,148,833), while every other wide release saw a sizeable Tuesday-Thursday drop.

 

And it's obviously not because people were going to the theater to watch the trailer... They went to the theater to see Thor: Ragnarok. The Infinity War trailer got massive amounts of attention and it had Thor in it.  It's not just a coincidence that Ragnarok acted very unusually right after the trailer came out. There's a very obvious explanation. 

 

This was a rare situation(possibly even an unprecedented one, does anyone know?) where the next instalment of a huge franchise got a trailer hundreds of millions of people watched, and a very well known character who was featured in that trailer, had a movie that was still in theaters at the same time.

Edited by Ephemeris
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