Mexico Box Office | Kongzilla repeats on top, Civil War and Abigail underperform

[Carlangonz]

Those two were my final reports for both chains, although i have to add some more things:

• ER is at worst level in weeks and don't expect to recover for the rest of the week, it only may get worst but IW is not as bad as June-July and November-December releases will be. That said, floor in USD is $18.1M and roof is $22.1M, in lc should start between $360M-$380M buuuut... $400M+ have a big shot if demand is satisfied.
• If doesn't start with 5,000+ screens eventually will reach it through the weekend.
• If this hits 4,500+ screens for midnights (freaking insane!) then we'll have our first 500k admissions midnight seller, beating BvS, TFA and AoU by 100k+ admissions. $30M+ only from midnights road to a $150M+ OD.
• 11 years ago Spider-Man 3 was the first $100M+ opener, then five years later Avengers became first title with a $200M+ OW and finally two years ago, Civil War was first (and only until today) $300M+ opener. Could Infinity War own the first $400M+ OW?

[Carlangonz]

3 hours ago, fabiopazzo2 said:

Yes, yesterday 

Jealous xD i still have to wait another entire day.

[Carlangonz]

@manny1234 i did some research and yes, there was a Deadpool 2 screening here two days ago. Although i confused date for junket, that was today, yesterday were IW press screenings. And yup, there was an embargo too, press couldn't neither reveal when and where was going to be Reynolds, either that was a screening.

[Carlangonz]

MARVEL CINEMATIC UNIVERSE

With 11 hours and 20 minutes to go ahead of Infinity War release in the country. Let's see how MCU has been its first 10 years here in Mexico.

#	Movie	Opening Weekend (MXN)	Opening Weekend (Adm.)	Total (MXN)	Total (USD)	Total (Admissions)	# of the Year	Opening Date	Multi
1	Marvel's The Avengers	$219,740,214	4,009,827	$827,122,714	$61,789,832	15,942,201	1	04/27/1012	3,76x
2	Avengers: Age of Ultron	$288,827,214	5,282,326	$784,083,100	$51,089,720	15,735,532	1	04/30/2015	2,71x
3	Captain America: Civil War	$351,538,816	6,487,716	$728,156,354	$39,297,465	14,156,354	1	04/29/2016	2,07x
4	Iron Man 3	$207,060,098	3,785,376	$591,383,759	$48,566,365	11,805,783	3	04/26/2013	2,85x
5	Black Panther	$169,200,000	3,020,000	$520,500,000	$27,940,000	10,200,000	1 (as of 04/26)	02/16/2018	3,07x
6	Spider-Man: Homecoming	$168,190,000	3,060,000	$485,214,287	$26,276,609	9,846,562	6	07/06/2017	2,86x
7	Thor: Ragnarok	$140,940,000	2,540,000	$403,700,000	$21,249,433	7,940,000	11	11/02/2017	2,86x
8	Guardians of the Galaxy Vol 2	$154,040,000	2,790,000	$353,450,000	$19,005,245	6,990,000	8	04/28/2017	2.29x
9	Captain America: The Winter Soldier	$111,927,621	2,315,139	$335,640,880	$25,720,282	7,076,958	5	03/28/2014	2,99x
10	Thor: The Dark World	$107,135,320	1,989,514	$311,347,518	$23,857,540	6,628,849	8	11/01/2013	2,90x
11	Doctor Strange	$87,380,746	1,557,953	$261,710,000*	$13,587,076	5,250,000*	16	10/28/2016	2,99x
12	Guardians of the Galaxy	$88,616,922	1,568,430	$259,150,875	$19,648,542	5,471,623	10	08/01/2014	2,92x
13	Captain America: The First Avenger	$92,351,864	1,794,776*	$251,233,851	$20,224,903	4,882,506	9	07/29/2011	2,72x
14	Ant-Man	$84,290,000	1,520,000	$244,240,000	$14,620,094	5,200,000	10	07/17/2015	2,89x
15	Iron Man 2	$86,979,592*	1,986,890*	$243,071,695	$18,396,680	5,552,531	8	04/30/2010	2,79x
16	Thor	$72,731,505	1,413,472*	$226,720,000*	$19,547,866	4,406,101*	11	04/29/2011	3,11x
17	Iron Man	$55,282,454*	5,447,400*	$205,115,975	$19,728,577	5,447,400	3	04/30/2008	3,71x
18	The Incredible Hulk	$46,086,625*	1,223,953*	$123,400,000*	$12,168,610	3,277,215*	12	06/13/2008	2,67x

*Estimated figure
 

Edited April 26, 2018 by Carlangonz

[Carlangonz]

Three hours amd twenty minutes to go. Theatres are still filling up and adding more screens (if they're available), the strong areas (East CDMX, Puebla) keep adding 3:00 AM shows

[Carlangonz]

So yeah, i think $1B MXN/$50M USD can be on table. I haven't been in a show like this since... Coco.

[fabiopazzo2]

Wow, I hope pass Ultron 

[Stewart]

3 minutes ago, Carlangonz said:

So yeah, i think $1B MXN/$50M USD can be on table. I haven't been in a show like this since... Coco.

Seems like literally every market is outperforming expectations

[Carlangonz]

3 minutes ago, feasby007 said:

Seems like literally every market is outperforming expectations

The 11 screen theatre i went to only had 9 screens booked by 9 PM. They had to book the remaining two by 10:30 PM, all 11 screens sold-out. They have 10 screens for entire week only for IW, the other is shared by Rampage and AQP. Many shows (mine included) had to be delayed an hour because overwhelming demand on concessions.

[Carlangonz]

BTW... Venom is easily getting that October record.

[Stewart]

1 minute ago, Carlangonz said:

The 11 screen theatre i went to only had 9 screens booked by 9 PM. They had to book the remaining two by 10:30 PM, all 11 screens sold-out. They have 10 screens for entire week only for IW, the other is shared by Rampage and AQP. Many shows (mine included) had to be delayed an hour because overwhelming demand on concessions.

flipping heck

[Carlangonz]

#InfinityWar is TT since yesterday's night.

 

First matinees starting right now.

[Carlangonz]

Matinees started decent, nothing remarkable yet. Although many theatres have already sold-out every single show for today; 4D tickets flying fast, PLF w/ Atmos selling more slow. IMAX for main cities were sold-out before today. 

 

ER improved a lot! After overperformance everywhere don't believe me but $9M+ OD are on cards.

[Rthmessiah]

looking over 3m admits OD 

[pepsa]

3 minutes ago, Rthanos said:

looking over 3m admits OD 

 

What was CW OD in admission? 

[Olive]

IW OD is about same as SMH/BP OW so 170M+ local OD, or $9.1M usd?

[Carlangonz]

$8.5-$9M OD! 33% over Civil War and 60% over AoU. So that would practically lock our FIRST $400M OW! If follows CW; the best comp then could go over $450M! 

Edited April 28, 2018 by Carlangonz

[fabiopazzo2]

5 minutes ago, Carlangonz said:

$8.5-$9M OD! 33% over Civil War and 60% over AoU. So that would practically lock our FIRST $400M OW! If follows CW; the best comp then could go over $450M! 

Edited April 28, 2018 by fabiopazzo2

[Carlangonz]

4 minutes ago, Proxima Olive said:

IW OD is about same as SMH/BP OW so 170M+ local OD, or $9.1M usd?

All depends on how you take the ticket price figure. I'm conservative but midnight tickets boost a lot the average, plus I'm pretty sure this is smashing TFA's IMAX record and 4D is a beast so $9M+ is plausible.

[ZeeSoh]

Whats the OD record and how close is IW to it?