May 4, 2012 Weekend (AVENGERS Opening Discussion): ACTUAL 207.4 mill!!!!

[Lordmandeep]

lol to be honest the idea of non fanbase film like TA getting 70 million a few weeks ago was absurd...

[Lordmandeep]

Also TA as of now has broken a long standing record held by Spider Man 3.Spider Man 3 grossed just below 50 million for Non Midnights on Friday.TA is looking at around 51.3 million.

[ladyevenstar22]

i just wanted to join the bandwaggon after all its the first summer blockbuster right?

[RichWS]

70 m is not enough to break the OW record but it is enough to be only the second movie to beat TDK's OW.

I think it's enough.

[Dementeleus]

TA is a non-fan base film? Don't be absurd.

[Ariadne]

Yes - up to 70m!

[riczhang]

I think it's enough.

I agree and with a potential 60 Million Saturday it'll get there. And even if it only gets 55 million tomorrow, it'll still puerto rico its way to 170M.

[Jandrew]

The marketing has been phenominal for this, even ads on my local radio station daily that has a listener market of 2 million, and the ads have been humorous and engaging on tv; the Target, Red Baron, and Dr Pepper to be specific, and i see the Reeces and Acura ads every 5 minutes, my friends who saw it today were beyond pleased, im going tomorrow, thats a big reason i want $170M+, Disney exposed this so well, kudos to them. If only JC got half this marketing effort/tie-in. Did he he even get a McD's/BK kids meal toy deal?

[Lordmandeep]

"TA is a non-fan base film? Don't be absurd."I agree wrong choice of words.more like non crazy fan base.TA fan base is nowhere near as crazy as the Twilight or Hp fan bases.That is why I think getting such a big opening day is quite a great achievement.

[RichWS]

That is why I think getting such a big opening day is quite a great achievement.

It's a great achievement but it's not at all surprising.

[spizzer]

So, with 70M flat18.1M Midnights51.9M Friday55.1M Saturday (+6.2%)38.7M Sunday (-29.8%)163.8M OW

[redfirebird2008]

TA is a non-fan base film? Don't be absurd.

Yeah, saw some dude in a Thor shirt walking into the movie theater as I was walking to my car. What a nerd. I'm sorry, but the Thor/Loki stuff is just as geeky as it gets. Edited May 5, 2012 by redfirebird2008

[Dementeleus]

Sorry, it's a pretty crazy fan base. It just doesn't go nuts at midnight, that's the main difference.

[Lordmandeep]

Sunday will be interesting..Spider Man 3 showed low drops are possible but no film has done such a low Sunday drop during that time of year since...

[fmpro]

Just woke up to this fine number

[druv10]

Another thing to point out. RS>MTC rule will fail on TA.

[Ariadne]

So, with 70M flat18.1M Midnights51.9M Friday55.1M Saturday (+6.2%)38.7M Sunday (-29.8%)163.8M OW

Yeah, that looks like a pretty good estimate for now. Pity, I was really hoping this would break the record.

[Magic]

[Lordmandeep]

"Another thing to point out. RS>MTC rule will fail on TA."that rule was just getting me depressed....

[druv10]

So, with 70M flat18.1M Midnights51.9M Friday55.1M Saturday (+6.2%)38.7M Sunday (-29.8%)163.8M OW

Sunday hold could be better as WOM spreads.