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JAPAN BOX OFFICE | Demon Slayer breaks all time record for OW

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Mid-day Report:
 
Toho, Movix, 109, Kinezo Cinema Chains Sunday Admissions (As of 02:30PM)
 
Sun. Admissions (% change from last Sun*) - Film (Week in Release)
01. 38,686 - Godzilla (NEW)
02. 27,391 (-46%) - Pokemon XY: The Cocoon of Destruction & Diancie (Week 2)
03. 25,414 (-36%) - Maleficent (Week 4)
04. 19,355 (-42%) - Memories of Marnie (Week 2)
05. 13,003 - Eight Ranger 2 (NEW)
06. 10,845 (-45%) - Kamen Rider Gaim the Movie: The Great Soccer Match! (Week 2)
07. 7,984 (-32%) - Say, "I Love You" (Week 3)
08. 5,667 (-55%) - Planes: Fire & Rescue (Week 2)
09. 3,943 (--) - Time Trip App (NEW)
10. 3,004 (-61%) - Frozen (Week 20)
*Same point in time.
 
Very, very good for Godzilla.  It should get close to 75,000-80,000 admissions for the day here, and with the 70,710 admissions from yesterday, it's looking at about 145-150,000 admissions from these locations.  That should get it close to 400,000 admissions and around ¥600 million ($6 million) for the weekend, and a 3-day total near ¥800 million ($8 million).
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Toho, Movix, 109, Kinezo Cinema Chains Weekend Admissions (07/26-27)
 
Weekend Admissions (% change from last Wknd) - Film (Week in Release)
01. 138,302 - Godzilla (NEW)
02. 80,590 (-44%) - Maleficent (Week 4)
03. 56,613 (-49%) - Memories of Marnie (Week 2)
04. 55,675 (-54%) - Pokemon XY: The Cocoon of Destruction & Diancie (Week 2)
05. 47,063 - Eight Ranger 2 (NEW)
06. 20,704 (-56%) - Kamen Rider Gaim the Movie: The Great Soccer Match! (Week 2)
07. 19,494 (-36%) - Say, "I Love You" (Week 3)
08. 12,449 (-63%) - Edge of Tomorrow (Week 4)
09. 11,850 (-49%) - Planes: Fire & Rescue (Week 2)
10. 11,413 - Time Trip App (NEW)
 
 
Godzilla ended up dropping on Sunday, but just 4% which is perfectly fine for a weekend opener.  It should end up with 350-400,000 admissions and ¥550-600 million ($5.5-6.0 million) for the weekend, for a 3-day total of ¥700-750 million ($7.0-7.5 million).  The goal now is to reach ¥4 billion ($40 million), but it could go as high as ¥5 billion ($50 million).  
 
Eight Ranger 2 may have gotten close to 150,000 admissions with these figures, so ¥200 million ($2.0 million) looks good if the pre-sales don't lower the avg. ticket price too much.  It's looking at a 30/40% increase over the first film.
 
The drops for the holdovers look severe, but they won't be that bad when the weekend ranking comes out.  Movix Cinemas (apart of the chains where data is collected above) had a discount day last Sunday, so films performed worse at their locations than normal this weekend.  I can see the drops improving anywhere from 5-10% for most of the holdovers.
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Toho, Movix, 109, Kinezo Cinema Chains Weekend Admissions (07/26-27)

 

Weekend Admissions (% change from last Wknd) - Film (Week in Release)

01. 138,302 - Godzilla (NEW)

02. 80,590 (-44%) - Maleficent (Week 4)

03. 56,613 (-49%) - Memories of Marnie (Week 2)

04. 55,675 (-54%) - Pokemon XY: The Cocoon of Destruction & Diancie (Week 2)

05. 47,063 - Eight Ranger 2 (NEW)

06. 20,704 (-56%) - Kamen Rider Gaim the Movie: The Great Soccer Match! (Week 2)

07. 19,494 (-36%) - Say, "I Love You" (Week 3)

08. 12,449 (-63%) - Edge of Tomorrow (Week 4)

09. 11,850 (-49%) - Planes: Fire & Rescue (Week 2)

10. 11,413 - Time Trip App (NEW)

 

 

Godzilla ended up dropping on Sunday, but just 4% which is perfectly fine for a weekend opener.  It should end up with 350-400,000 admissions and ¥550-600 million ($5.5-6.0 million) for the weekend, for a 3-day total of ¥700-750 million ($7.0-7.5 million).  The goal now is to reach ¥4 billion ($40 million), but it could go as high as ¥5 billion ($50 million).  

 

Eight Ranger 2 may have gotten close to 150,000 admissions with these figures, so ¥200 million ($2.0 million) looks good if the pre-sales don't lower the avg. ticket price too much.  It's looking at a 30/40% increase over the first film.

 

The drops for the holdovers look severe, but they won't be that bad when the weekend ranking comes out.  Movix Cinemas (apart of the chains where data is collected above) had a discount day last Sunday, so films performed worse at their locations than normal this weekend.  I can see the drops improving anywhere from 5-10% for most of the holdovers.

And last weekend had a holiday on monday. I suppose Japan is not different than other markets, and it has a better sunday when monday is a holiday.
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Toho Cinemas Saturday/Weekend Admissions (Overall Weekend Admissions) [2013-]
 
Opening Day/Weekend (Overall), OD/OW multiplier (OW/Overall Weekend multiplier)
85,115/167,188 (747,451), x1.96 (x4.47) - The Wind Rises (07/20/13)
64,398/133,273 (649,865), x2.07 (x4.88) - Detective Conan: The Sniper from Another Dimension (04/19/14)
62,250/120,489 (500,837), x1.94 (x4.16) - Maleficent (07/05/14)
59,492/121,802 (614,969), x2.05 (x5.05) - Monsters University (07/06/13)
59,192/123,606 (602,347), x2.09 (x4.87) - Frozen (03/15/14)
51,800/108,724 (539,132), x2.10 (x4.96) - Lupin III vs. Detective Conan (12/07/13)
43,669*/75,635 (322,162), x1.73 (x4.26) - The After-Dinner Mysteries (08/03/13)
42,541/94,650 (530,544), x2.22 (x5.60) - Doraemon: Nobita's Great Demon - Peko and the Exploration Party (03/08/14)
42,537/91,182 (429,918), x2.14 (x4.71) - The Eternal Zero (12/21/13)
40,635/79,373 (???,???), x1.95 (x?.??) - Godzilla (07/26/14)
40,414*/74,131 (363,451), x1.83 (x4.90) - Midsummer Formula (06/29/13)
39,836/84,982 (365,356), x2.13 (x4.30) - Thermae Romae II (04/26/14)
38,885/85,462 (464,839), x2.20 (x5.44) - Pokemon Best Wishes: ExtremeSpeed Genesect - Mewtwo Awakens (07/13/13)
37,960/88,488* (393,522), x2.33 (x4.45) - SPEC: Close - Incarnation Part 2 (11/30/13)
36,995/79,454 (386,994), x2.15 (x4.87) - The Kiyosu Conference (11/09/13)
35,447/68,592 (330,385), x1.94 (x4.91) - Fast and Furious 6 (07/06/13)
33,778/67,625 (360,190), x2.00 (x5.33) - Pokemon XY: The Cocoon of Destruction & Diancie (07/19/14)
33,358/76,023 (345,921), x2.28 (x4.55) - SPEC: Close - Incarnation Part 1 (11/02/13)
30,000+/60,000+
 
*Stage Greeting/Discount Day boost.
 
Godzilla's Toho OD/OW multiplier was x1.95, which is comparable to The Wind Rises (x1.96), Maleficent (x1.94), and Fast and Furious 6 (x1.94).  
 
I don't think its Toho OW/Overall Weekend multiplier will be as low as Maleficent's (x4.16), but I don't think it'l be as high as Fast & Furious 6 (x4.91) either.  The Wind Rises's x4.47 looks most likely which would put Godzilla at 357,000 admissions for the weekend.  Aeon Cinemas does have a lot of discounts going on this Summer though, so the multiplier could inch a little higher.  We'll see.
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"Godzilla finally opened in the legendary monster's home country Japan this weekend. It took in just shy of $7 million in its first three days; according to Warner Bros.," - Box Office Mojo

http://www.boxofficemojo.com/news/?id=3881&p=.htm

 

"Warner Bros‘ Godzilla, finally hightailed it to his last territory – the old familiar stomping ground of Japan. The film, which is released locally by Toho, was No. 1 with a projected three-day gross of $6.95M on 481K admissions from 427 screens." -Deadline Hollywood

http://www.deadline.com/2014/07/international-box-office-hercules-transformers-purge-sex-tape-planes/

 

Why Warner Bros report 3 days instead of 2 days? So, around $5.5 million  for 2 days...  So we are looking for $35-45 million ONLY in total?...  Look at what Box Office Mojo has said"Godzilla finally opened in the legendary monster's home country Japan..."  Come on Japan ... Godzilla is from Japan!  $35-45 million still far far from perfect consider it is in the legendary monster's home country!  At least $100M...

Edited by J LO
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$30/40 million is perfectly fine for Godzilla.  Honestly, it's lucky if it gets to $40 million.  There could have been a big backlash towards the film and/or people avoiding it entirely.  

 

Japanese audiences aren't too keen on Hollywood adapting their material or producing "rip-offs" (Hunger Games, Pacific Rim, etc), and after the bad reception of the last Godzilla film (which Toho later named "Zilla"), there was a lot going against the new Godzilla movie.  Not to mention that Japanese audiences in general haven't been turning up for Godzilla movies since the 70s with pretty much every film since the 70s disappointing or bombing.  

 

The new films performance so far is pretty good.

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$30/40 million is perfectly fine for Godzilla.  Honestly, it's lucky if it gets to $40 million.  There could have been a big backlash towards the film and/or people avoiding it entirely.  

 

Japanese audiences aren't too keen on Hollywood adapting their material or producing "rip-offs" (Hunger Games, Pacific Rim, etc), and after the bad reception of the last Godzilla film (which Toho later named "Zilla"), there was a lot going against the new Godzilla movie.  Not to mention that Japanese audiences in general haven't been turning up for Godzilla movies since the 70s with pretty much every film since the 70s disappointing or bombing.  

 

The new films performance so far is pretty good.

 

Corpse, why Warner Bross report 3 days gross?  Normally studio report 2 days gross for Japan, isn't it?

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Corpse, why Warner Bross report 3 days gross?  Normally studio report 2 days gross for Japan, isn't it?

Hollywood studios always report the 3-day total if a film opened on Friday.  It's interesting that Warner Bros. is reporting any figure though, considering Toho is its distributor in Japan.  

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Anyone that was expecting up to $100 million for the film was greatly misinformed, too. ;)  Anything remotely near that was never doable.

 

 It would have required over 7 million admissions, and the last Godzilla film to do that was Godzilla vs Mothra (7.2 million) in 1964.  All the Godzilla films from the 1980s onward were barely doing around 2 million admissions before they were even struggling to reach 1 million.  

Edited by Corpse
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Anyone that was expecting up to $100 million for the film was greatly misinformed, too. ;)  Anything remotely near that was never doable. It would have required over 7 million admissions, and the last Godzilla film to do that was Godzilla vs Mothra (7.2 million) in 1964.  All the Godzilla films from the 1980s onward were barely doing around 2 million admissions before they were even struggling to reach 1 million.

The 90s Godzilla films actually had decent attendance (they averaged around 3-4 admissions per film). It was after the 98 Godzilla that the japanese godzilla films started to fail at the box office especially Final Wars.
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Many were expecting Godzilla to tank in Japan and barely match PR in total, it will finish with 3x as much.

True. It's a relief to see the opening number. It should match TASM2 number in Japan at least. Too bad it isn't going to do Maleficent number here.

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The 90s Godzilla films actually had decent attendance (they averaged around 3-4 admissions per film). It was after the 98 Godzilla that the japanese godzilla films started to fail at the box office especially Final Wars.

You're right!  I don't know why I thought the 90s films did poorly.  It was mostly the 70s and 00s films that did very poorly.  I have Godzilla's Box Office History coming up.

Edited by Corpse
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