Monday's top movies: 1. BRAVE - $9M ($75M), 2. MADAGASCAR 3 - $3M ($160M), 3. ABE LINCOLN - $2M ($18

[whoot]

Wow. Brave is nearly like Wall E but dropped a schooch heavier. Hope it gets better holds on Tuesday and Thursday!

It's not because WALL-E's first week was during 4th of July weekend. Personally I'm happy with this so far. As long as WOM for Brave isn't terrible, it should have better holds than WALL-E next week, during its 4th of July run.

[ladyevenstar22]

well that sucks 599 .... pfffff! well at least today is a lock

[kayumanggi]

What number should we expect for BRAVE's second weekend? 38 M - 42 M?

[FishMB]

I just got back from a 85% full 1:05 showing of Brave... Loved it, as did the audience.

[junkshop36]

What number should we expect for BRAVE's second weekend? 38 M - 42 M?

36-38, maybe 40. I would say the worse it drops is 45%, but I'm thinking 43% at worse.

[kayumanggi]

- 47% for MAD3!

MADAGASCAR lll's first Monday: 6.3 M | 63% drop

[The Dark Alfred]

That's awful for RoA. Why TMB isn't dead yet. I hope Ted will destroy it. Brave looks to maintain the top spot next weekend.

[kayumanggi]

36-38, maybe 40. I would say the worse it drops is 45%, but I'm thinking 43% at worse.

The two openers are R-rated. 36 M is a 45% drop. Shouldn't we expect a smaller one?

[baumer]

MADAGASCAR lll's first Monday: 6.3 M | 63% drop

Yea, but different time of year.

[baumer]

Sunday's holds should be a little better than normal. The Canadian holiday will be on the Monday in lieu of it falling on a Sunday this year.

[kayumanggi]

Yea, but different time of year.

Then I can argue that MADAGASCAR lll's most recent Monday's drop is expected to be lower than an "opener's" Monday.

[mmacader]

Monday Actuals, June 25, 2012

1 Brave $8,948,171 -50% 4,164 -- $2,149 $75,271,765 1 Disney 2 Madagascar 3: Europe's Most Wanted $3,063,686 -47% 3,920 -343 $782 $160,149,723 3 Paramount / DreamWorks 3 Abraham Lincoln: Vampire Hunter $1,901,986 -57% 3,108 -- $612 $18,208,960 1 Fox 4 Prometheus $1,340,969 -56% 2,862 -580 $469 $109,793,319 3 Fox 5 That's My Boy $1,231,077 -47% 3,030 0 $406 $29,141,871 2 Sony / Columbia 6 Snow White and the Huntsman $1,109,220 -52% 2,919 -782 $380 $138,237,570 4 Universal 7 Marvel's The Avengers $962,092 -50% 2,230 -352 $431 $599,387,534 8 Disney 8 Rock of Ages $958,219 -52% 3,470 0 $276 $29,376,840 2 Warner Bros. / New Line 9 Men in Black 3 $867,472 -47% 2,462 -673 $352 $164,333,179 5 Sony / Columbia 10 Seeking a Friend for the End of the World $461,645 -56% 1,625 -- $284 $4,284,448 1 Focus

Edited June 27, 2012 by mmacader

[Rthmessiah]

Tues looking like being around Brave 9.1m,Mad3 3.2, ALVH 2.1, Prom 1.4, swath 1.2, tmb 1.3, roa 1.1, ta 990k

[A Marvel Fanboy]

Brave is having great hold.