Sunshine, Light, and Joy


This is a post that I've been thinking about for awhile. Recently, I opened up the discussion to other members of the staff to get their feelings on the matter, and their opinions generally matched mine, which is this:

Within the last year or so, there's been a steady increase of negative posts in movie threads. We've always had some heated discussions for some movies, but recently things have not only gotten more histrionic in those threads (generally speaking, the CBM ones), but they've started to spread to other franchises and other movies as well. I'm not talking about out-and-out trolling, I'm talking about members feeling they have to consistently shit on a movie (or studio, or star) simply because they aren't interested in the current project or projects. With every piece of news about a movie, it's now a virtual guarantee that there's a flood of people rushing to say they think it sucks, they don't like the current trailer/tv spot/actor/actress/director/concept. And I get it -- we all have movies we don't like, movies which we think are bad ideas, industry people that just don't appeal to us. But there's a fine line between expressing your opinion about this and doing it so often, with such consistency, that the collective emphasis of all of it basically brings down the entire thread and thus the entire forum.

There's no easy answer to this. We don't want to crush freedom of expression here. But at the same time, the spirit of this forum is for people to have fun talking about the movies they love and the box-office runs they love.

To have fun.

And while it may be fun -- in a sense -- to personally vent about a movie, or to vent at people who dare to enjoy something you don't, it doesn't bring fun to our community. In fact, it generally drags down the overall fun for everyone else. We've had people repeatedly mention to us over the last several months or so that in some cases they don't even bother going into some threads -- even for movies they're curious about! -- because they just don't want to deal with the overall mess those threads contain. And frankly, that matches the personal opinion of most of the staff as well.

So this post is both a request and a warning. 

The request: Next time you feel like taking a dump on a movie (or a topic) for the dozenth time, take a moment to consider whether it's really worth it. People probably already have a good idea of what your attitude about the project is. Maybe just put your posting energy into a movie that you enjoy and love or are excited about.

The warning: The staff is going to be taking a closer look at some of these threads and we'll be more active with temp thread-bans if we think it'll help the overall vibe of the forum. I'd rather we don't have to, but it's not going to constrain any of you too much if you aren't allowed to post about a movie you supposedly don't care about anyway.

Remember the words of Bill and Ted: "Be Excellent to Each Other".

They're just movies, guys. It's about having fun.

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About Gopher

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  1. I wonder if Disney would bother pushing Guardians to 400. Should top off around 390 before dollar theaters. Get a double feature sort of thing organized with Spiderman and that'd probably do it.
  2. Transformers easily hits 40 with a 12.5 Friday. Certainly a bad opening but I think papers/sites running articles with a 30s 3-day would be particularly embarrassing. This is gonna be the worst late-June weekend since EVAN ALMIGHTY. Seriously, the top 10 won't cross 130m.
  3. The most formal response Hollywood gives to "yes, we know this tentpole bombed" is whenever a studio brokers a deal for the next biggest release to get IMAX theaters quickly. Alice 2 --> Turtles 2. Tomorrowland --> San Andreas. Terminator --> Minions.
  4. There are gonna be some EMPTYY IMAX theaters on July 4th this year
  5. I'm assuming the benefit of the doubt that audiences, especially families, don't really know this opened yesterday. I think my numbers are the best case scenario though. Could just as easily see a sub-40m 3-day.
  6. I know it's only been a few days but Cars' holds have been nightmarishly poor. Might barely crack 150m. Would set a new low for attendance for a summer Pixar movie by about 30% (Cars 2 adjusts to 211m). As for TF5... 7.6m (-25% from Wed w/o previews) 13.8m (+81%) 17.6m (+28%) 13.6m (-23%) 45m/68.2m Similarly would barely crack 150m.
  7. OMG I think reviews sold me on seeing a Transformers movie
  8. I wouldn't be surprised if a lot of the audience interested in the film isn't aware it's opening tonight, especially since reviews won't be out in full force until tomorrow. It'll get some diehards in early but families won't rush.
  9. It's been well reported recently studios are increasingly terrified of RT. Paramount itself has blamed reviews for the failure of Ghost in the Shell and Baywatch, and I'm sure they'll do the same this week even if the embargo doesn't drop 5m previews 18m Wednesday 7.7m Thursday 13.3m Friday 17m Saturday 13.1m Sunday 43.4m / 69.1m No cohesive hook for this installment, no goodwill from a wildly derided fourth movie, more than enough in the marketplace to currently satisfy summer crowds, should make bank OS and disappear here pretty quickly.
  10. Haha, I came into this thread to report the same vicious response my audience had. In my view it's a solid psychological thriller (I never saw a trailer, Krishna was all I needed to see to buy a ticket for this one) and I'm glad A24 bit the bullet and put in front of as many eyeballs as possible. Time is usually kind to movies like these that actually work but may not have been set up for viewers the right way.
  11. I presume Pirates and Guardians will both get boosts next weekend thanks to Cars 3. The former should end around 160m which is less than the third movie's adjusted opening. The latter should end around 390m which would be within spitting distance of Civil War. Nothing's gonna slow down Wonder Woman though. It counterprograms everything pretty well. 350m should happen.
  12. Captain Underpants is maybe the best of all of them actually... (if anybody here thinks I'm joking it's because they haven't seen the movie, it's this year's Cloudy With a Chance of Meatballs and it totally rules)
  13. I'm of the opinion that between Logan, Guardians Vol. 2 and Wonder Woman (and LEGO Batman if you want to count that) we're in the middle of the best year for superhero movies ever. Thor and Spider-Man very well could continue this...
  14. Wonder Woman's going up. High 30s day and mid 90s weekend could mean it will parallel the first GOTG throughout June. Competition will be tougher so 300 isn't a lock but if audiences love the film anything is possible. Even Suicide Squad managed a 2.5x. 3m for Guardians today would lead to another weekend above Ultron's. 400 is a stretch but it's gonna have a better multiplier than any summer opener in five years. Didn't realize Captain Underpants was a 30m movie?? Incredible if so and could lead to a solid low-risk future for DWA.
  15. Why did they wait 10 years past the peak popularity of the books to make a Captain Underpants movie...