That's what happens when your tent pole films of the summer did way below expectations even though one got good reviews and other got excellent reviews. It is demoralizing. As for Kingsman 2, it is their next big film coming out in 2 months. They have to start pushing it hard if they want to match the first one's domestic gross, so best way to start is comic con panel,footage and MAYBE screening of the film.
oh and don't worry...Ryan Reynolds WILL crash the party..Kinda like Hugh Jackman did it in 2008 for xmen origins wolverine.