Omni

WEEKEND RESULTS (22/25 SEPTEMBER) RANK MOVIE WEEKEND GROSS HOLD TOTAL GROSS CONVERTED TO NA 1 Once Upon a Time...in Hollywood 2.154.427 -53% 9.054.596 43.10/ 181.10 2 Ad Astra 816.156 NEW 816.156 16.30/16.30 3 Rambo: Last Blood 727.757 NEW 732.684 14.60/14.70 4 Yesterday 482.787 NEW 482.787 9.60/9.60 5 Dora and the Lost City of Gold 417.097 NEW 417.097 8.30/8.30 6 The Lion King 352.095 -62% 37.101.566 7.00/742.00 6 Shaun the Sheep: Farmageddon 301.667 NEW 303.942 6.00/6.10 8 Vivere (It) 248.543 NEW 248.895 5.00/5.00 9 Tutta un'Altra Vita (It) 199.517 -63% 1.542.972 4.00/30.90 10 It - Chapter Two 194.529 -67% 9.345.205 3.90/186.90 The weekend was up a mere 1.92% from the same weekend last year. But 2019's lead on 2018 has for some reason dropped from +14.38% to 13.75%. Not a good weekend at all. Once Upon a Time...in Hollywood held much worse than Django, which had a sub-30% fall for a 2.6M 2nd weekend. Hollywood's lead is big enough (+1.60M) to avoid a result below that movie's 12M total. The dream of overtaking Aladdin (15.4M) is totally gone. All the openers fell below expectations. Rambo's result is particularly disappointing as the 2008 movie opened 1M higher and finished with 3.5M. To finish below its predecessor's OW is really a disaster. Brad Pitt won his battle against Stallone, but it can't be happy about that. One would think that if First Man can gross around 3M, Ad Astra should be good for more than that, but it's even doubtful it reaches the 2M mark. Toy Story 4 lost pretty much all its showings and its run is now over. It will stop 30/40k below Hobbs & Shaw, but above it in admissions. This weekend we have: * Joker > Venom opened to 3.7M and the character is very popular here; also, its Venice win can only help and the reviews it's getting are mostly great; however, I'll remain conservative given it opens when Tarantino is still strong and it's not really as mainstream as Venom; let's say 3.0/3.5M OW * Abominable > probably in line with the rest of the world, meaning 0.5+ OW and 1.0+ total (Smallfoot did 0.8/1.6) *and 2 local comedies... Note: instead of the pretty useless projected total, I thought I might use the last coloumn to show how the weekend would look like after adjusting the actual numbers to the North America ones. Of course itìs not an objective adjustement, but it gives you an idea.

29/09/19 (Sunday) 1 C'ERA UNA VOLTA A...HOLLYWOOD (ONCE UPON A TIME IN...HOLLYWOOD) 18/09/2019 USA WARNER BROS ITALIA S.P.A. € 600.553 81.151 2 AD ASTRA 26/09/2019 USA 20TH CENTURY FOX ITALIA S.P.A. € 255.754 37.153 3 RAMBO - LAST BLOOD 26/09/2019 USA NOTORIOUS PICT. S.P.A. € 226.834 31.351 4 DORA E LA CITTA' PERDUTA (DORA AND THE LOST CITY OF GOLD) 26/09/2019 USA 20TH CENTURY FOX ITALIA S.P.A. € 191.252 29.742 5 YESTERDAY 26/09/2019 GBR UNIVERSAL S.R.L. € 155.592 22.786 6 IL RE LEONE (THE LION KING) 21/08/2019 USA WALT DISNEY S.M.P. ITALIA € 146.143 21.642 7 SHAUN, VITA DA PECORA - FARMAGEDDON (A SHAUN THE SHEEP MOVIE: FARMAGEDDON) 26/09/2019 GBR KOCH MEDIA S.R.L. € 144.335 22.169 8 VIVERE 26/09/2019 ITA 01 DISTRIBUTION € 86.942 13.602 9 TUTTA UN'ALTRA VITA 12/09/2019 ITA 01 DISTRIBUTION € 60.607 9.080 10 ANGRY BIRDS 2: NEMICI AMICI PER SEMPRE (THE ANGRY BIRDS MOVIE 2) 12/09/2019 USA WARNER BROS ITALIA S.P.A. € 57.253 8.874 Dysmal Sunday with lots of drops. Once Upon a Time is down 65% from last Sunday after being down 32% Sat-to.Sat. Crazy.

Abominable in name and in fact!

Disappointing opening in South Korea. It cost Once all the chances it had of overtaking the Godzilla crap. Still more than enough for a finish above Shazam! and a very good result.

28/09/19 (Saturday) 1 C'ERA UNA VOLTA A...HOLLYWOOD (ONCE UPON A TIME IN...HOLLYWOOD) 18/09/2019 USA WARNER BROS ITALIA S.P.A. € 759.087 101.079 2 AD ASTRA 26/09/2019 USA 20TH CENTURY FOX ITALIA S.P.A. € 318.995 45.513 3 RAMBO - LAST BLOOD 26/09/2019 USA NOTORIOUS PICT. S.P.A. € 234.238 31.801 4 YESTERDAY 26/09/2019 GBR UNIVERSAL S.R.L. € 182.887 26.321 5 DORA E LA CITTA' PERDUTA (DORA AND THE LOST CITY OF GOLD) 26/09/2019 USA 20TH CENTURY FOX ITALIA S.P.A. € 155.357 24.423 6 IL RE LEONE (THE LION KING) 21/08/2019 USA WALT DISNEY S.M.P. ITALIA € 127.995 18.652 7 SHAUN, VITA DA PECORA - FARMAGEDDON (A SHAUN THE SHEEP MOVIE: FARMAGEDDON) 26/09/2019 GBR KOCH MEDIA S.R.L. € 107.498 16.591 8 VIVERE 26/09/2019 ITA 01 DISTRIBUTION € 100.602 15.372 9 TUTTA UN'ALTRA VITA 12/09/2019 ITA 01 DISTRIBUTION € 83.923 12.233 10 IT - CAPITOLO DUE (IT CHAPTER TWO) 05/09/2019 USA WARNER BROS ITALIA S.P.A. € 76.354 9.904 74% rise for Tarantino, just a bit below what I was hoping for but still perfectly acceptable. It's down 32% from last Saturday, though it's totally unlikely that it will match last Sunday's crazy surge (+53%). Pretty strong multiplier for Ad Astra so far, though not strong enough to overcome that bad OD. It needs a 40% Sunday increase or so to avoid a sub-1M opening, and without the help of the rain it's again pretty impossible. Dora obviously got the biggest Saturday rise (higher than +300%). IT 2 is, at this point, just material for a laugh.

27/09/19 (Friday) 1 C'ERA UNA VOLTA A...HOLLYWOOD (ONCE UPON A TIME IN...HOLLYWOOD) 18/09/2019 USA WARNER BROS ITALIA S.P.A. € 434.260 62.053 2 AD ASTRA 26/09/2019 USA 20TH CENTURY FOX ITALIA S.P.A. € 145.470 22.444 3 RAMBO - LAST BLOOD 26/09/2019 USA NOTORIOUS PICT. S.P.A. € 137.760 19.887 4 YESTERDAY 26/09/2019 GBR UNIVERSAL S.R.L. € 77.816 12.114 5 IL RE LEONE (THE LION KING) 21/08/2019 USA WALT DISNEY S.M.P. ITALIA € 47.966 7.487 6 DORA E LA CITTA' PERDUTA (DORA AND THE LOST CITY OF GOLD) 26/09/2019 USA 20TH CENTURY FOX ITALIA S.P.A. € 43.679 7.502 7 IT - CAPITOLO DUE (IT CHAPTER TWO) 05/09/2019 USA WARNER BROS ITALIA S.P.A. € 39.797 5.545 8 VIVERE 26/09/2019 ITA 01 DISTRIBUTION € 36.140 6.096 9 TUTTA UN'ALTRA VITA 12/09/2019 ITA 01 DISTRIBUTION € 33.356 5.381 10 SHAUN, VITA DA PECORA - FARMAGEDDON (A SHAUN THE SHEEP MOVIE: FARMAGEDDON) 26/09/2019 GBR KOCH MEDIA S.R.L. € 30.305 5.177 Great Friday jumps all around, especially (and unexpectedly) for kids films (all with increases just under 100%) - and except for Rambo, which was indeed frontloaded. Once Upon a Time is down 50% from last Friday. Hoping for a 75%+ jump today to offset the much weaker Sunday hold. Brad Pitt is #1 and #2.

26/09/19 (Thursday) 1 C'ERA UNA VOLTA A...HOLLYWOOD (ONCE UPON A TIME IN...HOLLYWOOD) 18/09/2019 USA WARNER BROS ITALIA S.P.A. € 341.981 51.936 2 RAMBO - LAST BLOOD 26/09/2019 USA NOTORIOUS PICT. S.P.A. € 120.644 17.905 3 AD ASTRA 26/09/2019 USA 20TH CENTURY FOX ITALIA S.P.A. € 89.889 14.521 4 YESTERDAY 26/09/2019 GBR UNIVERSAL S.R.L. € 51.824 8.294 5 IL RE LEONE (THE LION KING) 21/08/2019 USA WALT DISNEY S.M.P. ITALIA € 26.519 4.404 6 IT - CAPITOLO DUE (IT CHAPTER TWO) 05/09/2019 USA WARNER BROS ITALIA S.P.A. € 25.340 3.792 7 DORA E LA CITTA' PERDUTA (DORA AND THE LOST CITY OF GOLD) 26/09/2019 USA 20TH CENTURY FOX ITALIA S.P.A. € 22.996 4.768 8 VIVERE 26/09/2019 ITA 01 DISTRIBUTION € 22.844 4.097 9 TUTTA UN'ALTRA VITA 12/09/2019 ITA 01 DISTRIBUTION € 20.762 3.578 10 SHAUN, VITA DA PECORA - FARMAGEDDON (A SHAUN THE SHEEP MOVIE: FARMAGEDDON) 26/09/2019 GBR KOCH MEDIA S.R.L. € 17.754 3.117 6 movies of the top 10 are new entries. However, all of them opened below expectations, especially Ad Astra and Dora (and Rambo, if it turns out to even be sligthly frontloaded). Vivere is the only local film that made it into the top 10, but 4k admissions on OD isn't exactly something to be proud of. Once Upon a Time in Hollywood dropped on all its dailies, but the Thursday hold is good enough to make the number look perfectly acceptable. It's down about 55% from its first Thursday and will recover over the weekend. Tarantino now stands at 7.24M and should be able to pass It 2 (currently at 9.18) on either Sunday or Monday.

501k for Tarantino on Monday and 470k on Tuesday. Decent hold. Here's how the seasonal chart looks like after less than 2 months: 1 IL RE LEONE (THE LION KING) 21/08/2019 USA WALT DISNEY S.M.P. ITALIA € 36.685.029 5.553.665 2 IT - CAPITOLO DUE (IT CHAPTER TWO) 05/09/2019 USA WARNER BROS ITALIA S.P.A. € 9.102.251 1.282.800 3 C'ERA UNA VOLTA A...HOLLYWOOD (ONCE UPON A TIME IN...HOLLYWOOD) 18/09/2019 USA WARNER BROS ITALIA S.P.A. € 6.429.507 907.098 4 FAST & FURIOUS - HOBBS & SHAW (FAST & FURIOUS PRESENTS: HOBBS & SHAW) 08/08/2019 USA UNIVERSAL S.R.L. € 6.373.729 925.972 5 ATTACCO AL POTERE 3 (ANGEL HAS FALLEN) 28/08/2019 GBR LUCKY RED DISTRIB. € 2.906.743 438.843 6 MIO FRATELLO RINCORRE I DINOSAURI 05/09/2019 ITA EAGLE PICTURES S.P.A. € 1.778.565 281.680 7 CHIARA FERRAGNI: UNPOSTED 17/09/2019 ITA 01 DISTRIBUTION € 1.609.044 160.868 8 MARTIN EDEN 04/09/2019 ITA 01 DISTRIBUTION € 1.391.693 221.012 9 MEN IN BLACK INTERNATIONAL 25/07/2019 USA WARNER BROS ITALIA S.P.A. € 1.379.629 216.886 10 SPIDER-MAN: FAR FROM HOME 10/07/2019 USA WARNER BROS ITALIA S.P.A. € 1.353.105 212.124 The whole second half may disappear from the chart as soon as the end of next week (beaten by Ad Astra, Rambo, Joker - and probably one or two of this week's openers).

WEEKEND RESULTS (19/22 SEPTEMBER) RANK MOVIE WEEKEND GROSS HOLD TOTAL GROSS PROJECTED GROSS (M) 1 Once Upon a Time...in Hollywood 4.541.214 NEW 5.412.793 13.20 2 The Lion King 938.234 -26% 36.557.053 37.70 3 It 2 591.374 -59% 8.998.513 9.60 4 Chiara Ferragni: Unposted (It) 544.901 (Thu only) NEW 1.609.394 1.60 5 Tutta un'Altra Vita (It) 542.213 +2% 1.223.077 1.80 6 Angry Birds 2 432.220 +0% 954.088 1.30 7 Mio Fratello Rincorre i Dinosauri (It) 360.854 -1% 1.727.057 2.10 8 Martin Eden (It) 219.726 -38% 1.355.471 1.50 9 Angel Has Fallen 166.144 -38% 2.881.518 3.00 10 Toy Story 4 111.517 - 6.319.887 6.40 Despite Tarantino and the bad weather, the weekend was down 4.60% from the same weekend last year. 2019's lead on 2018 has however increased, thanks to stronger weekdays and the Chiara Ferragni event, to 14.38%. Last year Incredibles 2 opened with 4.2 millions, so a little lower than Once, but the 2.4M OW of The Nun was almost as much as what the #2, 3, 4 and 5 movie of this weekend have been able to do combined. Once Upon a Time...in Hollywood did very good, though it was able to slightly overtake my 4.0/4.5 OW range just thanks to the awful Sunday weather. The opening is the strongest Tarantino opening ever. Among recent titles we have: * The Eightful Eight > 3.5M OW // 8.5M total * Django > 3.6M OW // 12.0M total * Inglorious Basterds > 2.0M OW (3-day) // 9.4M total Considering that the opening was inflated by the bad weather and that competition is going to be tough, I'd put its multiplier closer to Eightful Eight's rather than Django's. A 13M+ finish would also mean the same legs of Incredibles 2, which (as mentioned above) opened on the same weekend of the year with around 90% of Once's opening and finished just a tad above 12M. The Lion King got helped by the bad weather and jumped 100%+ on Sunday. The movie has now reached 5.543.136 admissions, including Monday's gross of 51.266 euros (8.555 adm). If not for Avatar 2, it could keep its #3 position on the all time Hollywood chart for one decade. IT 2 is just plain embarassing. Can't believe this is going to get a sub-2x multiplier. And I can't believe it fell by almost 60% on a weekend when every holdover in the top ten drops less than 40%. A very disappointing performance. Angry Birds 2 was helped a lot by the weather too (it did 2/3 of its business on Sunday), but it won't have a long life: with Dora and Shaun both coming this Thursday, there will be 2 more options for desperate kids. Toy Story 4 is one hell of an anomaly. This is basically a re-release due to the lack of options for families (the two bigger chains even had Dora and Shaun previews on Sunday to fight that). It will likely drop 90% next weekend, but an extra 150K is still helpful anf gives it a small chance of overtaking Hobbs and Shaw (which will stop at 6.38 or so). This week, a lot of movies: * Ad Astra > 1.5M+ OW (First Man was a respectable 3M hit here, and Brad Pitt still has drawing power) * Dora > 0.5/1.0M OW (might do decently thanks to the emptiness of the family market) * Shaun: Farmageddon > 0.5M OW (same for Dora, but the potential is lower) * Yesterday > no clue, probably around Dora numbers * Rambo Last Blood > 1.5M+ (it's Rambo - the previous movie did 3.7M total) * and 3 local titles! Mid-40% drop for Tarantino. So holdovers will get hurt a lot (and the smaller ones will be thanosed). And if Ad Astra opens well enough, we'll have Brad Pitt as leading actor in the #1 and #2 movie of the weekend.

Back from 4 days of holidays. Weekend analysis later. As of now: Once Upon a Time did 775K on Thursday (crazy good drop from Wednesday), 888K on Friday (weak increase), 1.141M on Saturday (acceptable jump) and 1.701M on Sunday (wonderful rise). Bast Tarantino debut ever by a big margin. It 2 did 79K on Thursday, 111k on Friday, 189K on Saturday, 207K on Sunday (even out of the top 5 in admissions that day) The Lion King did 74K on Thursday, 109k on Friday, 244K on Saturday, 508K on Sunday Once did very good. The King got a good drop. It 2 collapsed despite the weather help on Sunday. And Toy Story 4 is back in the top 10 thanks to a theater count surge due to the absolute lack of kids products (LK is on its 5th weekend and Angry Birds failed - and there's nothing else for families).

18/09/19 (Wednesday) 1 C'ERA UNA VOLTA A...HOLLYWOOD (ONCE UPON A TIME IN...HOLLYWOOD) 18/09/2019 USA WARNER BROS ITALIA S.P.A. € 855.045 120.608 2 CHIARA FERRAGNI: UNPOSTED 17/09/2019 ITA 01 DISTRIBUTION € 532.323 53.321 3 IT - CAPITOLO DUE (IT CHAPTER TWO) 05/09/2019 USA WARNER BROS ITALIA S.P.A. € 102.893 17.536 4 IL RE LEONE (THE LION KING) 21/08/2019 USA WALT DISNEY S.M.P. ITALIA € 86.958 15.577 5 TUTTA UN'ALTRA VITA 12/09/2019 ITA 01 DISTRIBUTION € 47.152 9.052 6 VAN GOGH E IL GIAPPONE (VAN GOGH & JAPAN) 16/09/2019 GBR NEXO DIGITAL S.P.A. € 44.332 5.050 7 MARTIN EDEN 04/09/2019 ITA 01 DISTRIBUTION € 32.814 6.236 8 MIO FRATELLO RINCORRE I DINOSAURI 05/09/2019 ITA EAGLE PICTURES S.P.A. € 29.599 5.672 9 ANGRY BIRDS 2: NEMICI AMICI PER SEMPRE (THE ANGRY BIRDS MOVIE 2) 12/09/2019 USA WARNER BROS ITALIA S.P.A. € 27.383 5.222 10 ATTACCO AL POTERE 3 (ANGEL HAS FALLEN) 28/08/2019 GBR LUCKY RED DISTRIB. € 11.862 2.087 Huge opening for Tarantino. Django opened on a Thursday (weaker day) and without a few previews, but we're still talking about an 855k vs 405k difference. Django opened with 3.5M and got a great multiplier for around a 12M finish. Once will most likely be more frontloaded, but a 15M finish (and so Aladdin's 15.4M total) is certainly in play. Though far from locked. At #2 we have an event movie about an Italian influencer. No comment. Huge drops from last Wed for IT and LK. The former is still 1.6M away from the double-digit.

15/09/19 (Sunday) 1 IL RE LEONE (THE LION KING) 21/08/2019 USA WALT DISNEY S.M.P. ITALIA € 426.095 62.223 2 IT - CAPITOLO DUE (IT CHAPTER TWO) 05/09/2019 USA WARNER BROS ITALIA S.P.A. € 348.607 46.206 3 TUTTA UN'ALTRA VITA 12/09/2019 ITA 01 DISTRIBUTION € 193.555 29.367 4 ANGRY BIRDS 2: NEMICI AMICI PER SEMPRE (THE ANGRY BIRDS MOVIE 2) 12/09/2019 USA WARNER BROS ITALIA S.P.A. € 162.606 25.402 5 MIO FRATELLO RINCORRE I DINOSAURI 05/09/2019 ITA EAGLE PICTURES S.P.A. € 121.278 18.441 6 MARTIN EDEN 04/09/2019 ITA 01 DISTRIBUTION € 115.376 17.177 7 ATTACCO AL POTERE 3 (ANGEL HAS FALLEN) 28/08/2019 GBR LUCKY RED DISTRIB. € 78.104 10.912 8 E POI C'E' KATHERINE (LATE NIGHT) 12/09/2019 USA ADLER ENTERTAINMENT S.R.L. € 34.960 5.216 9 STRANGE BUT TRUE 12/09/2019 CAN NOTORIOUS PICT. S.P.A. € 20.001 3.294 10 GRANDI BUGIE TRA AMICI (NOUS FINIRONS ENSEMBLE) 12/09/2019 FRA BIM/M.I. € 19.791 3.151 The King back on the throne on an abysmal Sunday. IT 2's weekend gross on par with its opening day - atrocious. WEEKEND RESULTS (12th-15th SEPTEMBER) RANK MOVIE WEEKEND GROSS HOLD TOTAL GROSS PROJECTED GROSS (M) 1 It: Chapter Two 1.447.353 -71% 8.037.317 9.80 2 The Lion King 1.275.084 -65% 35.295.623 37.20 3 Tutta un'Altra Vita (It) 532.594 NEW 535.273 1.40 4 Angry Birds 2 431.617 NEW 436.981 1.10 5 Mio Fratello Rincorre i Dinosauri (It) 362.994 -45% 1.264.555 1.80 6 Martin Eden (It) 352.762 -22% 1.035.503 6.50 7 Angel Has Fallen 266.211 -60% 2.665.522 2.90 8 Late Night 102.155 NEW 102.155 0.30 9 Strange but True 60.624 NEW 60.624 0.15 10 Nous Finirons Ensemble (Fr) 59.168 NEW 59.168 0.15 The weekend was up just 4.85% from the same weekend last year. 2019's lead on 2018 has now reached 14.05%. Another small increase in the lead, but it should have been considerably higher. Sunny weather, dullness of openers and It's terrible frontloading - everything went wrong. It 2 did awfully, good weather or not. It's confortably the steeper drop in the top 10, and keep in mind that in Italy the second weekend's hold tends to be stronger than the others. The movie did almost 50% less than what the first It did on its second weekend despite losing just 1/4 of the original's audience on OW. It was at 11.4 millions at the same point of the run, and finished with 14.5. Using the same multiplier It 2 would finish at 9.6M - so my 9.8 projection is even optimistic. A double digit total is less and less likely. That said, this kind of total remains incredibly high for a horror movie and it's still more than enough for a spot in the top 10 yearly chart. The Lion King was expected to fall hard, but losing 2/3 of the audience is a little too much. Not like it matters: it's already way past Endgame, and became the only non-Cameron Hollywood movie in the all time top 10. With 6M admissions and 40M total both unreachable, it really has no milestone left. Nobody probably cares, but Angry Birds 2 is a major failure. The first movie was a respectable 3.1M grosser, while this movie may just finish with 1/3 of that, especially since there's no rain next weekend either and the Dora+Shaun the Sheep combo is coming in 10 days. Tolkien, Good Boys and Vox Lux all opened outside the top 10 in a kinda limited amount of theaters. Not a bad decision by the distribution, considering that even with few screens only Vox Lux managed a somehow decent PTA. Hobbs & Shaw dropped 76% and is now at 6.330.103. It should stop below 6.4M. This week...Once Upon a Time in Hollywood. Tarantino + DiCaprio + Pitt = big money. The Wolf did 11.9M, Revenant 13.9 and Django 12.0 among comparable titles. Everything below The Wolf of Wall Street would be a disappointment. For now, let's go with a 4.0/4.5M OW and a 12.5/13.0M total.

I'd be very surprised to see Once going sub-10M euros in Italy. 15M$ in play.

14/09/19 (Saturday) 1 IT - CAPITOLO DUE (IT CHAPTER TWO) 05/09/2019 USA WARNER BROS ITALIA S.P.A. € 474.129 62.019 2 IL RE LEONE (THE LION KING) 21/08/2019 USA WALT DISNEY S.M.P. ITALIA € 417.355 60.110 3 TUTTA UN'ALTRA VITA 12/09/2019 ITA 01 DISTRIBUTION € 188.660 28.194 4 ANGRY BIRDS 2: NEMICI AMICI PER SEMPRE (THE ANGRY BIRDS MOVIE 2) 12/09/2019 USA WARNER BROS ITALIA S.P.A. € 142.722 22.424 5 MARTIN EDEN 04/09/2019 ITA 01 DISTRIBUTION € 128.078 18.909 6 MIO FRATELLO RINCORRE I DINOSAURI 05/09/2019 ITA EAGLE PICTURES S.P.A. € 126.046 18.857 7 ATTACCO AL POTERE 3 (ANGEL HAS FALLEN) 28/08/2019 GBR LUCKY RED DISTRIB. € 96.139 13.302 8 E POI C'E' KATHERINE (LATE NIGHT) 12/09/2019 USA ADLER ENTERTAINMENT S.R.L. € 40.794 5.994 9 GRANDI BUGIE TRA AMICI (NOUS FINIRONS ENSEMBLE) 12/09/2019 FRA BIM/M.I. € 22.195 3.451 10 FAST & FURIOUS - HOBBS & SHAW (FAST & FURIOUS PRESENTS: HOBBS & SHAW) 08/08/2019 USA UNIVERSAL S.R.L. € 20.554 2.697 Sub-40% rise for IT 2 and just a 60% one for The Lion King. Not a problem for the latter, which already did gangbuster and has no other milestone left. But IT 2 is really trying hard to fail to reach 10M and a mere 2x multiplier. Currently at 7.86M.

13/09/19 (Friday) 1 IT - CAPITOLO DUE (IT CHAPTER TWO) 05/09/2019 USA WARNER BROS ITALIA S.P.A. € 340.443 48.082 2 IL RE LEONE (THE LION KING) 21/08/2019 USA WALT DISNEY S.M.P. ITALIA € 245.149 37.830 3 TUTTA UN'ALTRA VITA 12/09/2019 ITA 01 DISTRIBUTION € 85.624 13.947 4 ANGRY BIRDS 2: NEMICI AMICI PER SEMPRE (THE ANGRY BIRDS MOVIE 2) 12/09/2019 USA WARNER BROS ITALIA S.P.A. € 68.780 11.632 5 MIO FRATELLO RINCORRE I DINOSAURI 05/09/2019 ITA EAGLE PICTURES S.P.A. € 67.021 10.875 6 MARTIN EDEN 04/09/2019 ITA 01 DISTRIBUTION € 61.327 9.903 7 ATTACCO AL POTERE 3 (ANGEL HAS FALLEN) 28/08/2019 GBR LUCKY RED DISTRIB. € 56.296 8.511 8 E POI C'E' KATHERINE (LATE NIGHT) 12/09/2019 USA ADLER ENTERTAINMENT S.R.L. € 17.252 2.824 9 STRANGE BUT TRUE 12/09/2019 CAN NOTORIOUS PICT. S.P.A. € 11.896 1.944 10 FAST & FURIOUS - HOBBS & SHAW (FAST & FURIOUS PRESENTS: HOBBS & SHAW) 08/08/2019 USA UNIVERSAL S.R.L. € 10.903 1.559 It 2 is a disaster. Being a horror movie it was supposed to get a better jump on Friday, especially to make up for the weak Thursday. A >60% drop this weekend is becoming pretty likely (it has to rise like 110%+ today in order to avoid it). I don't see how it could recover on a sunny SS. Though the biggest problem with It 2 in not this drop, but the fact that it's due to its already disappointing opening being even inflated. It stands at 7.21M right now. It should still reach the double-digit mark, though it will stop around there. Would be a 30% drop from the first chapter.

12/09/19 (Thursday) 1 IT - CAPITOLO DUE (IT CHAPTER TWO) 05/09/2019 USA WARNER BROS ITALIA S.P.A. € 276.086 41.010 2 IL RE LEONE (THE LION KING) 21/08/2019 USA WALT DISNEY S.M.P. ITALIA € 182.960 29.225 3 TUTTA UN'ALTRA VITA 12/09/2019 ITA 01 DISTRIBUTION € 62.503 10.569 4 ANGRY BIRDS 2: NEMICI AMICI PER SEMPRE (THE ANGRY BIRDS MOVIE 2) 12/09/2019 USA WARNER BROS ITALIA S.P.A. € 56.179 9.552 5 MARTIN EDEN 04/09/2019 ITA 01 DISTRIBUTION € 46.636 7.822 6 MIO FRATELLO RINCORRE I DINOSAURI 05/09/2019 ITA EAGLE PICTURES S.P.A. € 46.035 7.739 7 ATTACCO AL POTERE 3 (ANGEL HAS FALLEN) 28/08/2019 GBR LUCKY RED DISTRIB. € 34.982 5.637 8 E POI C'E' KATHERINE (LATE NIGHT) 12/09/2019 USA ADLER ENTERTAINMENT S.R.L. € 9.149 1.608 9 STRANGE BUT TRUE 12/09/2019 CAN NOTORIOUS PICT. S.P.A. € 7.601 1.249 10 GRANDI BUGIE TRA AMICI (NOUS FINIRONS ENSEMBLE) 12/09/2019 FRA BIM/M.I. € 6.478 1.152 IT 2 is down 80% from OD. Of course it will get a much better IM, but with the sunny weekend coming it may not be good enough to make it stay above 2M (59% drop). I still stubbornly think it will drop around 55% or better. The Lion King had an expected big drop from Wednesday (-49%). It should multiply by 10 its Thursday number of the weekend, for a 50% drop. Angry Birds 2 debuted with an obvious weak number. That said, it should get the bet Thu-to-weekend multiplier and finish the weekend at #3 with around 650/700K. Hobbs & Shaw out of the chart after 5 weeks of release. More than enough after their week start.

11/09/19 (Wednesday) 1 IT - CAPITOLO DUE (IT CHAPTER TWO) 05/09/2019 USA WARNER BROS ITALIA S.P.A. € 481.856 82.284 2 IL RE LEONE (THE LION KING) 21/08/2019 USA WALT DISNEY S.M.P. ITALIA € 356.680 64.083 3 MIO FRATELLO RINCORRE I DINOSAURI 05/09/2019 ITA EAGLE PICTURES S.P.A. € 88.922 16.408 4 APOLLO 11 09/09/2019 USA NEXO DIGITAL S.P.A. € 83.842 8.762 5 MARTIN EDEN 04/09/2019 ITA 01 DISTRIBUTION € 70.466 13.604 6 ATTACCO AL POTERE 3 (ANGEL HAS FALLEN) 28/08/2019 GBR LUCKY RED DISTRIB. € 66.266 12.198 7 FAST & FURIOUS - HOBBS & SHAW (FAST & FURIOUS PRESENTS: HOBBS & SHAW) 08/08/2019 USA UNIVERSAL S.R.L. € 19.513 3.536 8 5 E' IL NUMERO PERFETTO 29/08/2019 ITA 01 DISTRIBUTION € 11.102 2.122 9 IL SIGNOR DIAVOLO 22/08/2019 ITA 01 DISTRIBUTION € 9.920 1.771 10 GENITORI QUASI PERFETTI 29/08/2019 ITA ADLER ENTERTAINMENT S.R.L. € 6.376 1.224 Kind of a weird pattern for The Lion King: it was supposed to drop each weekday due to schools starting, but it had minor increases on both Tuesday and Wednesday. If it doesn't at least get below 200K today, it's worth a WTF. Anyways it passed the 34M mark and stands right 1M admissions above Endgame. IT 2 continues its weak daily behaviour. It can still make like 320K today, 450K on Friday, 700K on both Saturday and Sunday for a respectable drop in the mid-50%, but I'm starting to be pessimistic about that.

10/09/19 (Tuesday) 1 IT - CAPITOLO DUE (IT CHAPTER TWO) 05/09/2019 USA WARNER BROS ITALIA S.P.A. € 526.937 83.255 2 IL RE LEONE (THE LION KING) 21/08/2019 USA WALT DISNEY S.M.P. ITALIA € 348.809 59.705 3 APOLLO 11 09/09/2019 USA NEXO DIGITAL S.P.A. € 84.271 8.821 4 MIO FRATELLO RINCORRE I DINOSAURI 05/09/2019 ITA EAGLE PICTURES S.P.A. € 78.913 13.785 5 MARTIN EDEN 04/09/2019 ITA 01 DISTRIBUTION € 63.144 10.954 6 ATTACCO AL POTERE 3 (ANGEL HAS FALLEN) 28/08/2019 GBR LUCKY RED DISTRIB. € 56.623 9.703 7 FAST & FURIOUS - HOBBS & SHAW (FAST & FURIOUS PRESENTS: HOBBS & SHAW) 08/08/2019 USA UNIVERSAL S.R.L. € 22.243 5.172 8 5 E' IL NUMERO PERFETTO 29/08/2019 ITA 01 DISTRIBUTION € 9.629 1.722 9 IL SIGNOR DIAVOLO 22/08/2019 ITA 01 DISTRIBUTION € 8.639 1.452 10 TEEN SPIRIT - A UN PASSO DAL SOGNO 29/08/2019 GBR NOTORIOUS PICT. S.P.A. € 7.021 1.746 Didn't expect The Lion King not to drop from Monday. With this kind of Tuesday hold, IT 2 may go sub-2M this weekend. We'll see if this is just a tricky day like Captain Marvel's first Tuesday.

15M domestically sounds reasonable. 4.2 of its OS weekend comes from Italy, where it's going to do like 7M more. 1.8 from Japan, where the film should add 10M more. The remaining 7.4 comes from leggy European markets, so say 25M more (not more cause the bad weather kind of inflated its weekend gross). We have 1.600+15+7+10+25 = 1657M At this point of its run finding an extra 15M is very very difficult. LK needs to be endgamed to overtake JW.

09/09/19 (Monday) 1 IT - CAPITOLO DUE (IT CHAPTER TWO) 05/09/2019 USA WARNER BROS ITALIA S.P.A. € 592.542 90.271 2 IL RE LEONE (THE LION KING) 21/08/2019 USA WALT DISNEY S.M.P. ITALIA € 340.252 56.408 3 APOLLO 11 09/09/2019 USA NEXO DIGITAL S.P.A. € 66.923 7.014 4 MIO FRATELLO RINCORRE I DINOSAURI 05/09/2019 ITA EAGLE PICTURES S.P.A. € 66.914 11.332 5 ATTACCO AL POTERE 3 (ANGEL HAS FALLEN) 28/08/2019 GBR LUCKY RED DISTRIB. € 60.932 10.289 6 MARTIN EDEN 04/09/2019 ITA 01 DISTRIBUTION € 49.028 8.750 7 FAST & FURIOUS - HOBBS & SHAW (FAST & FURIOUS PRESENTS: HOBBS & SHAW) 08/08/2019 USA UNIVERSAL S.R.L. € 15.010 2.530 8 5 E' IL NUMERO PERFETTO 29/08/2019 ITA 01 DISTRIBUTION € 8.094 1.474 9 IL SIGNOR DIAVOLO 22/08/2019 ITA 01 DISTRIBUTION € 6.802 1.145 10 EASY RIDER 09/09/2019 USA CINETECA DI BOLOGNA DISTRIB. € 5.728 1.035 Pretty good Monday drop for IT 2. Its goal is to get to 7M (or very close to that) by tomorrow. That would lock a 10+ finish. The Lion KIng has its first normal weekday, a 60%+ decrease from last Monday, due to most schools starting either tomorrow or the day after. I'm expecting it to drop all the weekdays and get below 150K on Thursday. And the documentary Apollo 11 - one of the usual 3-day (Mon/Tue/Wed) events - opens in the podium. Edit: And in case you're wondering, yes...the #10 title is the 1969 film starring Peter Fonda.

WEEKEND RESULTS (5th-8th SEPTEMBER) RANK MOVIE WEEKEND GROSS HOLD TOTAL GROSS PROJECTED GROSS (M) 1 It: Chapter Two 4.942.185 NEW 4.942.775 11.00 2 The Lion King 3.625.311 -43% 32.921.665 38.00 3 Mio Fratello Rincorre i Dinosauri (It) 656.535 NEW 658.122 2.00 4 Angel Has Fallen 654.865 -31% 2.209.637 3.00 5 Martin Eden (It) 453.257 NEW 480.542 1.40 6 Hobbs & Shaw 217.658 -31% 6.218.180 6.50 7 5 è il Numero Perfetto (It) 117.540 -49% 437.793 0.60 8 Il Signor Diavolo (It) 90.834 -57% 990.630 1.10 9 Genitori Quasi Perfetti (It) 72.809 -54% 298.054 0.40 10 L'Amour Flou (Fr) 40.244 -19% 118.206 0.20 The weekend was up 87.27% from the same weekend last year. 2019's lead on 2018 has now reached 13.81%. The lead keeps increasing, and a 20% gain over last year now looks quite possible. Among 10M+ contenders we have: * Once Upon a Time in Hollywood > very likely, probably a 12M final gross * Joker > needs to do 20% better than Venom, so chances are there * Maleficent 2 > 80% chance; the first did 14M - and it's a Disney film starring Angelina Jolie and a princess * Frozen 2 > well... * Star Wars: TROS > this may drop from TLJ, but can't go that low - so another lock * Pinocchio > released on Christmas Day and starring Benigni - a wildcard IT 2 opened right were I expected it to open (665K admissions and a pretty damn high ATP), but it's hard not to be disappointed after that 1.4M OD. That OD was a 16% improvement over the first IT, but the whole OW is down 23%. Legs should be weak (the first did a bit more than 2.2x) but enough to push its total in the double digit. The Lion King is 50K away from 5M admissions. Endgame destroyed. Angel Has Fallen is holding surprisingly well. Passing London is very likely at this point. Great legs for Hobbs & Shaw too - just like with TS4 they make the performance look less embarassing. Italian releases are a joke. 99% of them fail to do decent numbers, and every time they open they just kill the other local movies' legs. This week, a bunch of minor movies open: Angry Birds 2, Late Night, Vox Lux (a bit late...), Good Boys and Tolkien. Along with the good weather coming back, they'll kill the smaller holdovers.

08/09/19 (Sunday) 1 IL RE LEONE (THE LION KING) 21/08/2019 USA WALT DISNEY S.M.P. ITALIA € 1.389.346 197.413 2 IT - CAPITOLO DUE (IT CHAPTER TWO) 05/09/2019 USA WARNER BROS ITALIA S.P.A. € 1.208.178 157.690 3 MIO FRATELLO RINCORRE I DINOSAURI 05/09/2019 ITA EAGLE PICTURES S.P.A. € 278.417 40.578 4 ATTACCO AL POTERE 3 (ANGEL HAS FALLEN) 28/08/2019 GBR LUCKY RED DISTRIB. € 232.874 32.245 5 MARTIN EDEN 04/09/2019 ITA 01 DISTRIBUTION € 213.061 31.207 6 FAST & FURIOUS - HOBBS & SHAW (FAST & FURIOUS PRESENTS: HOBBS & SHAW) 08/08/2019 USA UNIVERSAL S.R.L. € 81.219 10.811 7 5 E' IL NUMERO PERFETTO 29/08/2019 ITA 01 DISTRIBUTION € 40.437 5.832 8 IL SIGNOR DIAVOLO 22/08/2019 ITA 01 DISTRIBUTION € 32.649 4.403 9 GENITORI QUASI PERFETTI 29/08/2019 ITA ADLER ENTERTAINMENT S.R.L. € 28.462 4.199 10 L'AMOUR FLOU - COME SEPARARSI E RESTARE AMICI 29/08/2019 FRA ACADEMY TWO DISTR. S.R.L. € 15.735 2.378 The King back on top! Its Sunday surge was strong enough to officially make it become the third Hollywood movie ever in total gross. Reaching that goal was always a strong possibility for the latest Disney live action, but to do so as soon as its third weekend and with a Sunday that blockbusters often hope to reach on OW is incredible. That said I still don't believe it's going to reach the 40M mark. First because school start this week; second, because late legs in Italy are often very weak; third because next weekend is turning sunny again, IT 2 had a sub-5M debut, pretty crazy after that insane 1.4M OD. 2M admissions isn't going to happen, especially since ticket prices are so damn high.

Titanic can't even be compared to other movies, Saying LK is not as impressive as it is like saying the wealth of Bill Gates is not as impressive as Scrooge McDuck's.

Told ya! It's going to finish between 1.070 and 1.075. Wonderful result, I don't know if anyone saw this overtaking the third.

Starting to think GotG 2 numbers, both DOM and OS.