SLAM!

All these trailers are probably releasing now because of E3 starting soon... But yeah, I'm definitely excited to see how this looks. I'd love to see if it's up to snuff.

I was literally just thinking to myself that it would have a 4x multiplier and leg its way over $50 million. I hope that the reactions are exclusive to themselves and that the film can still strike a chord with regular moviegoers.

Beautifully Broken is a dramatic faith-based film that follows different families in different parts of the world who are going through tough times -- in other words, it seems like a faith-based take on Babel, a comparison that is probably only halfway valid. It is to be distributed by the relatively new ArtAffects, a distributor that specializes in faith-based films, and this will be their fifth release. The film was dated considerably early and August has become a bit of a wasteland, so I decided to go ahead and makd a thread for it, just in case the film can manage a suprising sleeper success akin to Let There Be Light, which came out at around the same time last year. To me, the film looks to be pretty, though I'm a little scared that people who take it at face value might accuse it of being white-savior-ish -- Same Kind Of Different As Me was accused of that last year, and the accusation did its box office absolutely no favors. This film doesn't seem like it's doing that, though, at least from the trailer.

Well, this streamlines the awards race a bit more. I'm sure this can pull a Chappaquiddick and pull in some respectable business in an atypical month of release for its genre.

Between this, Slender Man (which is being 'shopped around to other distributors' by Sony), and Three Seconds (which was significantly neglected by Aviron Pictures by releasing Serenity's trailer first), August is about to receive much more breathing room for its releases...

This'll be an exciting Broadway film! I can't wait!

Wowzers...

I saw a very exciting advertisement for this on YouTube while I was making myself a sandwich. It was simply a thirty-second compilation of relevant interviews at places like The Late Show with Stephen Colbert and Good Morning America, where the news station were talking about how "Hereditary is the scariest film in years", and how "it's the next The Exorcist", and how "it cured them of their hiccups and then some". I think that type of advertisement is extremely smart; it expands the hype to the casual demographic, and it offers the film itself as an event to be experienced. That's precisely why Get Out, It, and A Quite Place managed to strike a chord in their theatrical releases -- the factor of togetherness with others. It'll probably be a factor that plays into Hereditary's gross on a smaller scale than the aforementioned films, but I'm sure we're looking at a sleeper hit here. To compare, multiple Paranormal Activity films and the Evil Dead remake all showed footage of people in the theater getting scared by the film, and that certainly didn't hurt their grosses.

This looks like it'll be a great film. I guess they'll play this trailer with The Incredibles 2 and/or Jurassic World: Fallen Kingdom.

I'm intrigued. I love how the trailer is extremely cryptic, giving away very little. I feel like this may struggle against Halloween, but at the same time, The Lincoln Lawyer was a surprise sleeper hit seven years ago, so I'm sure Matthew McConaughey has his niche that will want to see this because he is in the starring role. I'm more than happy to wish the best for mid-budget thrillers such as this.

Wow, it's already been taken down...

This looks like a very good film! I was beginning to think that the rest of Fox Searchlight's 2018 slate looked a little dire, but I definitely thought wrong! I do hope that the film isn't trying to glorify theft- I can't quite tell what the intention of the film is from the trailer- but that's a question for another time. In the meantime, I will anticipate this as a film that looks to be a great one.

This looks incredible. MGM needs to try giving this an Oscar campaign.

To me, this looks like an incredible breath of fresh air. Peter Jackson has, creatively, at least to me, earned a lifetime pass from the Lord of the Rings trilogy, so I'm really looking forward to this one. I'm sure I'll be seeing it.

Gomez Addams has a design similar to Gru from Despicable Me, and that may not be a coincidence. Nevertheless, it's exciting that MGM is stepping forward with the distribution of an animated film so soon in their distribution resurgence. The unique look to the characters' designs is very encouraging. I wish them the best.

I'm rooting for Ryan Gosling because I think he would just barely remind me of the Gene Wilder version. That, and I'd trust him to pull it off the most.

That poster makes me really confident that they're going for it! I'm more excited for this than I was before!

Alpha could be that blockbuster!

I feel like this year as a whole is a wierder year for A24 in terms of potential Oscar candidates. It's not that their output is bad -- Lean On Pete and First Reformed are both widely considered to be good -- but their heavy hitters don't feel like they'd be chosen over more Oscar-ish films, academy rejuvenation or not. Of course, any film that is rightfully regarded as one of the best films of the year has a better shot than others, but films like Hereditary, Eighth Grade, and Under The Silver Lake simply don't strike me as films that would normally be candidates. We'll see what happens, but this may be a year where A24 takes a bit of a knee.

This might just be Paramount's saving grace. Travis Knight absolutely knows what he's doing.

Aviron Pictures has made the puzzling decision to release a trailer for Serenity, a wide release that is two months later in the 2018 schedule than Three Seconds, before releasing a trailer for Three Seconds. I wonder if Aviron is going to push back this film similarly to how The Hustle was pushed back.

Not with an audience of children, it won't.

Golden State is beating the Cavaliers pretty hard now! That's really interesting! Steph Curry and Lebron James is truly the sports rivalry of the current era!

Probably not.