Poseidon

So with High 60s that early, we know where it's headed in the end. This will be bigger than Dory into the night.

I'm seeing something like: $16m Previews $54m Friday $54m Saturday $51m Sunday $175m OW Can also see a slightly lower Friday, but a 10% jump on saturday instead.

Incredibles 2 will probably reach that $115m number by saturday night....

I think it will easily beat Dory. Keep in mind, that on Sunday it should gain $10m on Dory, even if both had the same Fr/Sun.

Still good for hereditary, the Preview/OD ratio is not as bad as for ICAN, but overall, seems like it will come in between $11,5m-$12m for the WE and maybe a $28m Total. Still a win, but the trailers weren't made for the GA.

How is it mathematically possible, though? It stood at mid 60s with around 1700 votes yesterday. It's at 2100 now, so even if all those 400 votes were Likes, it couldn't have climed to 81% with it. It's probably the fact, that the "Want to See" votes are included in that number, so it's a bit messy overall over at RT.

HR: $40m+ Ocean's 8 $13m-$15m Hereditary $2,5m-$4,5m Artemis https://www.hollywoodreporter.com/news/box-office-oceans-8-earns-4m-thursday-previews-1118379

Variety: $17m/$44m Ocean's 8 $14m Weekend Hereditary $13,5m Solo $13m Deadpool https://variety.com/2018/film/news/oceans-8-box-office-opening-1202837769/

While it's an awesome poster, it's still nothing new after Gravity and The Martian...

Keep in mind, that the low opening could have something to do with Universal not allowing 2D showings for the movie.

JW opened on Thursday with 145k and 900k for the weekend. Incredible weather back then, the movie had a flat hold the following weekend. Very bad news for JW2. But there's bad news for pretty much every movie in Germany now, everything is depressed.

I know adventures are close to extinction, but I think this was a great trailer. Over the years, people have forgotten, that CGI-Animation not neccessarily needs laugh out loud humor.

So Solo opened to 55k adm with previews only, so around 70k for the whole wednesday seems okay-ish. Should be less frontloaded, but...well, with the world cup looming, there probably goes another Golden Screen-Movie.

The trailer has a great vibe, a light summer coming of age story with a great tone. Perfect for a smooth summer night. Oh wait...

They made Anakin white, while Darth Vader obviously was black, and it still worked.

Adrift is a pretty good sell to start June with no competition. Had it at $12m/$40m in my monthly preview for the lack of sharks, but it might end up in Shallows-Territory.

Empire City in insulting mode. He's a star, a hero, the savior, he's allowed to do whatever he wants.

Bad marketing doesn't explain the extremely low trailer views from the beginning.

So I guess I have to eat my words concerning Book Clubs early numbers from Deadline. That's a horrible friday number after a great week. They were right, I was wrong... Didn't Empire hint at Book Club doing great on friday?

Well, overall, you chose wisely, what you see in theaters. At least that's what I do. If something overall is your taste, it's hard to go very low in terms of ratings. I've just had a look in my list and in the last 5 years, the only movies I rated with a 5/10 or lower are: Oz - Thre great and powerful 4,5/10 Hangover Part 3: 3/10 Pain & Gain 3,5/10 After Earth 3/10 The Lego Movie 2,5/10 (It might have been a bad day, but I'm not willing to give it another try, as it annoyed me as hell that day, so the rating might not be fair) Bad Neighbors 5/10 Maleficent 4/10 Transformers: AoE 5/10 And that's it. Out of 103 movies I saw in theaters since 2013. I went way fewer from 2015 on and did chose even wiser, so not a single movie after 2014 was a 5/10 or lower for me and this is great. I think it's a good thing to keep the highs and the lows for the really amazing and terrible things.

It's just the result of people losing the sense for compromises. It seems that everything is instantly bad, if something bugs you. Yeah, there are often things bugging me, but what's wrong about a good and solid 6/10 with some flaws? It's, by far, the rating I have chosen the most over at IMDB and it's okay. Life would be quite boring, if everything was a 10/10 but that's exactly what people seem to expect. I guess having so much in the western world transformed us into greedy little whiners. Because at one point, it can't get better than 10/10 and that's when frustration plays a part. Hype is a reason for it. So much is hyped today, but often, after the hype is gone, the 10/10 suddenly feels like only a 7/10 and well, psychologically, that's tough to handle. Short: We expect way too much and forget, that what we have is pretty great.

Yep, the tone in the social networks and the overall tone in the country seems to spread like an epidemic. There's a lot of negativity, created by a minority, that's still very effective in putting a dark shadow behind peoples heads. It's a weird time we live in. It's not a coincidence, that what people seem to search nowadays, are heroes.

Women over 50 being imprisoned for being old by the president would be a scenario, where Deadlines projections could work out.

I'm not sure that's it. I still think, that in a scenario, where Solo was the first, and RO was the second Prequel, RO would have fallen quite hard as well and Solo would have lived off the TFA-Hype. 6 months is just not working. Even more, with those issues around TLJ, still negatively effecting peoples minds and the press. Matrix Revolutions and Lego Ninjago come into mind, thinking about it. It's like delivering a free pizza to a house, that just had dinner. Some still eat it, but others just ignore it.

You can't kill SW as a brand, because Nostalgia and certain themes come back again and again in waves of certain timeframes. Solo is a wake up call and nothing else. Even the greatest things need some breaks to stay something special.