I think while a drop in ticket prices is unlikely, maybe a price freeze would be a suggestion? I do think studios are becoming cost conscious with stuff like comedy and drama and saving their money for their tentpoles, Bad Teacher cost just $20m but rake in 10 times as much WW I can definetly see more midrange films being released.As for audiences, I try and avoid Fridays and weekends as well as 2for1 days because it attracts people who really have no manners, my pet hates are talking and texting, while pay to see a film if you're talk all the way through it?I've noticed this year, the breakout hits have been comedies, I wonder if perhaps audiences in these times are looking for something to lighten the mood rather than the usual blockbusters.