One of the things Tarantino actually said in an interview was a direct answer to what you just said.
They say it as much in the film as they said it back then, not as much as they would say it today.
Oh be realistic. Those thoughts were true in such a devastation. The Aurora travesty hit movie goers worse then this tragedy will because it was right in the heart of movies.The horrific events that have transpired aren't going to put some families in the mood to go out to see the film these weekend, especially ones in the general area of the tragedy.