Well, its undoubtedly great, but to put some perspective on it, this theater is the only imax within 3 hours, and it is the cheapest theater in town, and is also the only theater in town that is completely recline seating. So it almost always sells out before the other theaters... but still... All shows were sold out yesterday, so its on par with that, but seeing as thats the best it can do, there is no telling what it could wind up with today.