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WEDS EST: F7 = 9.1M (-31%)

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HOME earned $3.33M on Wednesday. Domestic total now stands at $107.47M.

CINDERELLA earned $1.41M on Wednesday. Domestic total now stands at $172.2M. 

THE DIVERGENT SERIES: INSURGENT earned $0.98M on Wednesday. Domestic total now stands at $107.0M.

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THE DIVERGENT SERIES: INSURGENT earned $0.98M on Wednesday. Domestic total now stands at $107.0M.

 

 

The title alone indicates just how lacking in confidence the studio was in this. I understand the need to keep people aware of what franchise this is(as they did with Twilight), but have some confidence in your product(and your target audience!) to just use the book title. Especially since the titles are all alliterative. That feature is completely ruined by the absoloutely unweildy "The Divergent Series" on top of it.

 

What is with Hollywood and their current insecurity with movie titles? You know, I remember a time when the original Star Wars trilogy was simply Star Wars, The Empire Strikes Back and Return of the Jedi. Now they are Star Wars Episode IV: A New Hope, etc. Ugh.

 

/rant

Edited by Accursed Arachnid!™
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The title alone indicates just how lacking in confidence the studio was in this. I understand the need to keep people aware of what franchise this is(as they did with Twilight), but have some confidence in your product(and your target audience!) to just use the book title. Especially since the titles are all alliterative. That feature is completely ruined by the absoloutely unweildy "The Divergent Series" on top of it.

 

What is with Hollywood and their current insecurity with movie titles? You know, I remember a time when the original Star Wars trilogy was simply Star Wars, The Empire Strikes Back and Return of the Jedi. Now they are Star Wars Episode IV: A New Hope, etc. Ugh.

 

/rant

I was bitching about this the other day too. If not for the fact that it's a 50 year old formula we'd be getting The James Bond Saga: Spectre at the end of the year.

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Wednesday, April 8, 2015
 

>Yr >Mo > Wk >>Next Day
TD YD Title (Click to View) Studio Daily Gross % +/- YD / LW Theaters / Avg Gross To-Date Day
1 1 Furious 7 Uni. $9,187,550 -31% - 4,004 $2,295 $183,701,580 6
2 2 Home (2015) Fox $3,332,791 -23% -2% 3,801 $877 $107,467,622 13
3 3 Cinderella (2015) BV $1,411,141 -22% -15% 3,404 $415 $172,210,312 27
4 4 Get Hard WB $1,228,026 -22% -47% 3,212 $382 $61,393,242 13
5 5 The Divergent Series: Insurgent LG/S $976,578 -24% -42% 3,442 $284 $107,033,603 20
6 6 Woman in Gold Wein. $335,876 -7% +552% 258 $1,302 $3,162,319 8
7 7 It Follows RTWC $282,722 -15% -22% 1,655 $171 $9,495,969 27
8 8 Kingsman: The Secret Service Fox $199,219 -18% -32% 1,327 $150 $123,023,904 55
9 9 Do You Believe? PFR $179,075 -15% -32% 1,218 $147 $10,420,959 20
10 10 The Second Best Exotic Marigold Hotel FoxS $171,258 -17% -27% 1,060 $162 $30,666,700 34
11 11 McFarland, USA BV $99,249 -22% -33% 703 $141 $42,098,888 48
12 12 Run All Night WB $78,821 -18% -62% 1,015 $78 $25,547,449 27
- - The SpongeBob Movie: Sponge Out of Water Par. $57,253 -4% -35% 482 $119 $161,022,195 62
- - The Gunman ORF $55,754 -22% -74% 1,027 $54 $10,271,056 20
- - American Sniper WB $55,517 -10% -33% 623 $89 $346,559,053 105
- - Focus (2015) WB $54,399 -17% -57% 625 $87 $52,997,022 41
- - Danny Collins BST $45,775 +3% +125% 83 $552 $857,933 20
- - Paddington W/Dim. $42,878 -5% +11% 340 $126 $75,156,189 83
- - Fifty Shades of Grey Uni. $39,880 +4% -35% 381 $105 $165,575,385 55
- - Chappie Sony $28,358 -20% -70% 329 $86 $30,896,192 34
- - Jupiter Ascending WB $18,001 -10% -20% 222 $81 $46,980,852 62
- - The Imitation Game Wein. $17,372 -7% -30% 202 $86 $90,844,655 132
- 13 Beyond the Mask Gathr $16,716 -80% - 12 $1,393 $343,255 3
- - Night at the Museum: Secret of the Tomb Fox $16,179 -12% +4% 160 $101 $113,353,208 111

 

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I was bitching about this the other day too. If not for the fact that it's a 50 year old formula we'd be getting The James Bond Saga: Spectre at the end of the year.

 

Here it's already "007: Skyfall" and "007: Spectre". Could be worse, I guess, but it still feels pretty patronising. 

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Funny to see those almost final numbers for Night At the Museum, Imitation Game, Jupiter Ascending, and Chappie down there at the bottom of the list. JA and Chappie added up together didn't even come close to making as much as Imitation Game, let alone the even bigger NATM.

 

Funny to also look at the numbers for 50 Shades and Kingsman. FSOG opened sooooo much bigger, but now it's making a mere one-fifth of what Kingsman is making daily.

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I was bitching about this the other day too. If not for the fact that it's a 50 year old formula we'd be getting The James Bond Saga: Spectre at the end of the year.

 

Love it. Or even worse "The James Bond Series Episode XXIV: Spectre" Then on the video the tagline is the title.

 

A

KITE

DANCING

IN A

HURRICANE

 

CRAIG/JAMESBOND/SPECTRE

 

:P

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And I guess Fourious suffered from the Hannah Montana movie opening the following weekend, no? I don't entirely buy it. It impacts the drop for sure. But, we shall see. Again, I'm expecting a $55.2M second weekend but a steeper decline wouldn't surprise me in the least. Couldn't you argue that Furious 7 had a hugely inflated Friday due to Good Friday and a somewhat inflated Sunday as well due to many still off the following Monday?

Fast 4 wasn't as well liked as Fast 5 and Fast 6, it's evident with how weak the legs were compared to those.

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the one that bothers me for no reason is that in the UK fast five and furious 7 have to be called Fast and Furious 5 and Fast and Furious 7, in case I'd be like "what's the entire cast of the fast and furious movies doing in this fast and furious rip-off that has 50% of the title of those films? next!"

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Anybody have any guesses on why Cinderella's multiplier isn't the best?

 

Was rejected by a wider audience. Did you see it?

Edited by Ecstasy
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Funny to see those almost final numbers for Night At the Museum, Imitation Game, Jupiter Ascending, and Chappie down there at the bottom of the list. JA and Chappie added up together didn't even come close to making as much as Imitation Game, let alone the even bigger NATM.

 

Funny to also look at the numbers for 50 Shades and Kingsman. FSOG opened sooooo much bigger, but now it's making a mere one-fifth of what Kingsman is making daily.

 

50 Shades really fell off after OW. Most expected it though. Kingsman had incredible staying power. Good to see that these days.

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