Monday Numbers: 15.05 M BVS | About a 55% drop, better than F7 Easter Monday. EPIC CJohn meltdown starts Page 18.

[JonathanLB]

It's not "bad," but it's not impressive, either. Please tell me why it IS impressive. This is spring break for something like 40% of school / college kids, or whatever. So BVS made 66.9% as much money OW as TFA, but on its first Tuesday it made 32.3% as much, when TFA was playing during a week that many, many people were not off work or school yet. They were off the week between X-Mas and New Years Eve, yes, but the week before X-Mas? Not so much. If you're talking about $12M being impressive, then no, it isn't. The movie opened 2/3 as much as TFA and made 1/3 as much on its first Tuesday. That's called crumbling. It's not impressive. It's not a disaster, but it means BVS is going to struggle to hit $400M.

[CJohn]

12M? Lmao.

[setna]

7 hours ago, Murgatroyd said:

 

 

Not unprecedented. Tangled and Frozen both did it, and for a very similar reason - lots of kids out of school yesterday who were in school on the first Monday.

 

You´re right, i´ve been checking data and both got it.....even Frozen had a  8th!!!!!!! monday higher than first, i think this is very very difficult to beat!

[cannastop]

10 hours ago, Murgatroyd said:

 

 

Not unprecedented. Tangled and Frozen both did it, and for a very similar reason - lots of kids out of school yesterday who were in school on the first Monday.

Yeah, but those were released in the Thanksgiving and Christmas seasons, where there is a huge increase in movie attendance in the last week of the year. It's not comparable to a March release.

[Murgatroyd]

7 hours ago, cannastop said:

Yeah, but those were released in the Thanksgiving and Christmas seasons, where there is a huge increase in movie attendance in the last week of the year. It's not comparable to a March release.

Yes. That's why Zootopia's fourth Monday was 1.04x its first, compared to Frozen's 2.89x.

 

15 hours ago, Jim Shorts said:

So what are Zootopia's chances at 300m now?

It'll get there even if it has 47% week-to-week drops from here out. 48% would have it fall just short.