Searching | Limited on August 24, Wide on August 31 | Sony | Trailer is out | John Cho, Debra Messing

[That One Girl]

Rated PG-13 for thematic content, some drug and sexual references, and for language

[filmlover]

Moved to August 24.

 

http://www.boxofficemojo.com/schedule/?view=changes&p=.htm

[Eric the Ape]

https://deadline.com/2018/07/quentin-tarantino-zombieland-2-little-women-white-boy-rick-sony-release-dates-1202429051/

 

Deadline also states that Searching starts out limited, then expands on Labor Day weekend. Bit of an odd scheduling decision, but let's see what happens.

 

[WrathOfHan]

1 hour ago, CoolEric258 said:

https://deadline.com/2018/07/quentin-tarantino-zombieland-2-little-women-white-boy-rick-sony-release-dates-1202429051/

 

Deadline also states that Searching starts out limited, then expands on Labor Day weekend. Bit of an odd scheduling decision, but let's see what happens.

 

That's not a terrible idea tbh. It can help maximize the TC and potentially get it to #1 that weekend.

[Eric the Ape]

1 hour ago, WrathOfHan said:

That's not a terrible idea tbh. It can help maximize the TC and potentially get it to #1 that weekend.

I guess, but this doesn't seem like a movie that would benefit from starting out on a limited release, especially with Operation Finale coming out on the weekend it goes wide, and to a lesser extent. Considering Don't Breathe did super well in the same release frame, although I obviously don't think this will do as well as that film, I don't see the point in this release strategy. But of course that's just me.

[filmlover]

This was going to flop horribly had it stayed in that August 3 spot so this move is certainly a better one. Movie's not gonna light the world on fire either way but it should do respectable business.

[WrathOfHan]

Right now I’m thinking Hereditary numbers. Having an open market will help.

[Biggestgeekever]

Caught a screening of this yesterday.

 

I thought it was pretty damn great. The acting is uniformly great, and this is easily John Cho's best work to date. Unlike Unfriended 2, this actually utilizes its gimmick effectively; you've never seen computer screens look so cinematic. It's an emotional experience, too, and I was close to tears on a couple occasions. *Minor spoilers for the beginning of the film*

 

Spoiler

I was not ready for the opening to evoke Pixar's Up.

 

One criticism I have is I do think the last couple twists are a bit much, but they're at least hinted at prior in some clever ways. Overall, I highly recommend it and hope it does well.

[aabattery]

Just saw a screening of this, pretty much second everything @Biggestgeekever said up above. Genuinely did not expect it to be so heartwarming. 

 

It's just really satisfying. I could see this legging out a nice little run for itself, if my crowds reaction is anything to go by. 

[Viktor Vilotijevic]

So they pushed back the wide release now?

[SLAM!]

2 hours ago, Viktor Vilotijevic said:

So they pushed back the wide release now?

 

It was probably a wise decision; the only competing wide releases are the undermarketed Kin and a spanish-language film from the ones who distributed Overboard, so the film is well positioned to perform like Wind River.

[MovieGuyKyle17]

This is getting really good buzz so why the Labor Day dump?

[filmlover]

Yeah, Sony is completely dumping this with zero marketing effort. I'll be surprised if it makes more than $10M total.

[Napoleon]

First Alpha and now this, what's going on at Sony

 

It could leg out to a decent total domestic though, it only cost them $5 million

[WrathOfHan]

11 minutes ago, Napoleon said:

First Alpha and now this, what's going on at Sony

 

It could leg out to a decent total domestic though, it only cost them $5 million

tbf, this one has more to do with recent events. Last week it was slated to open in 2k theaters, but Sony just slashed it down to 1,100 today. It's a hard sell to the GA right now; several people in my Crazy Rich Asians showing said this after the Searching trailer played.

Edited August 24, 2018 by WrathOfHan