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UK Box Office Thread

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It's doing AWFUL in IMAX. The 14:30 show as it stands right now has 9 people. That's pathetic. It's still 3 hours to go until the showing, but I doubt it'll even fill up a quarter of the auditorium.The Avengers on the other hand, at 11am this morning in IMAX was 50% full, and tonight will probably be sold out once again.In regular showings, DS is doing alright though. The 9pm showing last night was like 75% full, but it probably won't make much more than £2m over the weekend, which is pretty bad.

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How badly do you think Disney are kicking themselves for not locking Avengers into IMAX sooner?

Do you think cinemas can just drop a film if it isn't doing well? Or is it a fixed contract or something?The Avengers would be selling out all day in IMAX, and instead they have a film taking up the screen bringing in a few hundred pounds at most. Sure must be kicking themselves.
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The exclusivity deal thou art a heartless bitch. A similar sort of thing here was TF2 vs HBP in the states. HBP had an IMAX deal for nov 08, and TF2 had an IMAX exclusive deal for June/July 09 for 4 weeks. HBP came out 2 weeks after, and thus couldn't release in IMAX for a further 2 weeks thanks to TF2. It's the way IMAX has to work thanks to the limited number of screens.

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Dropped massively?It's so funny how we always blame the weather. :lol: Probably because it's been so unbelievably shit for weeks. It's doing well around me though...doesn't look to be off by more than 50%.I'm hoping for $65m-ish by Sunday.

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As it's opening on Wednesday, The Dictator will likely be the film that knocks off The Avengers and will hurt APR although APR has outperformed expectations considering its lackluster performance in the US, must be one of the few US comedies to do better internationally than at home.Dark Shadows seems to be too quirky for audiences despite the Burton/Depp combo, shame really as it looks fun.

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