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Pypa94

Poland Box Office | Avatar: The Way of Water is HUGE

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You are not the only one ;)

 

Well maybe our Box Office will grow to a point, where producers will decide that spending big budget money on Fantasy, Sci-Fi or Action movie is good investment that will make him lots of profits. Our Video Game companies make big budget AAA titles in different genres and are very successful doing so.

 

But if they have to make War movies then maybe it's time to do Dywizjon 303 or Bitwa o Monte Cassino, where we can actually see success and not tragedy.

 

EDIT 2: No more updates to the presales since Helios and Multikino have reservation of seat available.

Edited by chimpo
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I doubt our cinema has specialists to make sci fi and action on our limited budgets ($8mil on miasto is only big for Poland). Remember that for action you need a talented choreographer and a director cinematographer duo that know how to shoot action (no one can in Poland so far) plus the editing would need to step up.

 

For sci fi to be made on a budget you would need good art directors and people to make sets and costumes. We also lack those. Damn I'm pessimistic but I think I've lost hope for our cinema not being anything else than the two streams of war flagellation and badly made movies about important topics

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Weekend numbers ( 12-14 September 2014 )

    • Before I Go To Sleep   28 498 / 28 498
    • If I Stay 27 148 / 27 148
    • Les Vacances du petit Nicolas         24 544 / 450 959
    • Lucy                                             23 378 / 509 013
    • As Above, So Below       17 042 / 53 004
    • The Pirate Fairy 14 323 / 424 586
    • Sin City 2   12 263 / 54 095
    • The Giver   10 932 / 176 127
    • Barbie and The Secret Door         10 086 / 50 443
    • Magic in the Moonlight     9 313 / 219 443

    Two new movies at the top of the list. Both didn't do good but they used the weak September to their advantage. Both movies should end up with 100k admissions which is nothing special anymore.

    Petit Nicolas went up a little bit and looks like it might still pass 500k admissions. Quite a rollercoaster with this movie.

    Lucy had a small drop this weekend and with good legs it's already passed 500k admissions. If it does well in upcoming weeks then it might have a chance to reach 600k admissions. One of the biggest suprises of the year so far.

    As Above, So Below hold well for a horror movie. Still it's just a possible 100k movie which is nothing special anymore.

    The Pirate Fairy looks to be ending it's run slowly. It probably won't reach 500k anymore ( but with kids movies you never know ) but still it did way more than it was expected.

    Sin City 2  is bombing hard.

    The Giver suprises me. I have never heard about the book ( and I read quite a lot ) so it suprises me how well it's doing. ~200k admissions after it's opening shows some really good legs.

     

    Well after few weaker weekends, next weekend looks like it's going to be huge thanks to Miasto 44 premiere. If presales and reservations are any sign for this movie  then we are looking at >350k admissions opening.

     

    And HTTYD 2 rose last weekend so maybe it's finally over 1 million admissions.

Edited by chimpo
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The Giver is a YA novel though written way before it was a thing but think of it as the same as Mortal Instruments, Host, Beautiful creatures etc.

 

HTTYD is at 999k. They pushed hard but didn't make it.

 

As for over 100k being nothing special have you noticed that the market is way more fragmented now than it used to be 5+ years ago? We get MANY more releases and the results are less and less concentrated in the top 10-20 movies of the year. Instead we get only a few movies that are big and a ton of 100-250 ones. Good for bigger independent distributors like KŚ, Monolith and Forum (well they have MGM but they but a lot of indies) and from time to time maybe even for Best and Gutek but not so good for studios.

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Yeah in recent years we went from 6-7 big blockbusters that made 1/3 of total box office to 3-4 movies that barely pass milion admissions but there are way more movies that make over 500k admissions and way more movies that make over 200k. This probably has to do with many new cinemas opening in small and medium cities. I once wrote that we are before a bigger total admissions jump in upcoming years. Our Box Office has interesting phases, when it went steady in 25milion range for few years, then made a big jump to over 30 million and kept steady in that range for few years and then made another jump to 37-38 milion range and keeps steady for last few years. Maybe it's time to jump to 44-45 milion range now?

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Yeah in recent years we went from 6-7 big blockbusters that made 1/3 of total box office to 3-4 movies that barely pass milion admissions but there are way more movies that make over 500k admissions and way more movies that make over 200k. This probably has to do with many new cinemas opening in small and medium cities. I once wrote that we are before a bigger total admissions jump in upcoming years. Our Box Office has interesting phases, when it went steady in 25milion range for few years, then made a big jump to over 30 million and kept steady in that range for few years and then made another jump to 37-38 milion range and keeps steady for last few years. Maybe it's time to jump to 44-45 milion range now?

 

 

I think it also has to do with distributors buying a ton of movies. Now outside of dump weeks like this one we have 3-4 big (80 copies and above) releases every week. It's simple maths. Even if the admissions will grow you will not see the market being dominated by only a few movies just because now there are so many movies fighting for a piece of the pie.

 

As for admissions growing. A few years ago did a box office revenue analysis for one company and if I remember right (have it on my home computer, cant get it from work unfortunately) the last 3 years before 2013 were stagnant. There is room to grow since we are the biggest of the small markets in europe (there is a big gap between us and the big guys like spain and italy both in terms of revenue and screens) but the prices will have to fall consistenly. The cinema chains have cornered themselves. The overall Polish market will feature price deflation this year and they have been rising ticket prices for very long. Now they try many different promotions but many people may simply not be willing to jump through the hoops and will wait for the regular prices to fall (some cinemas in warsaw have 31PLN regular, 2D tickets for the weekend. That's insane compared to our purchasing power)

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I know about Warsaw ticket prices because my wallet has good experience with them :(

Cheaper tickets bring people during week days, it's easy to see that many movies have  4 weekdays total as big or bigger then weekend total number.

 

But still even with those big ticket prices Warsaw is the biggest market in Poland. Last time I saw stats average Varsovian bought 4.5 tickets per year.

 

If the rest of the country had this average then we would be on levels of France. :o

 

BTW there are plans for up to 8 new multiplex cinemas in Warsaw agglomeration. That is something new here since we didn't have new opening in last 5-6 years.

Edited by chimpo
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Yeah in recent years we went from 6-7 big blockbusters that made 1/3 of total box office to 3-4 movies that barely pass milion admissions but there are way more movies that make over 500k admissions and way more movies that make over 200k. This probably has to do with many new cinemas opening in small and medium cities. I once wrote that we are before a bigger total admissions jump in upcoming years. Our Box Office has interesting phases, when it went steady in 25milion range for few years, then made a big jump to over 30 million and kept steady in that range for few years and then made another jump to 37-38 milion range and keeps steady for last few years. Maybe it's time to jump to 44-45 milion range now?

I see that's a general trend in Eastern Europe. A few very big movies and a lot of medium sized hits.

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I know about Warsaw ticket prices because my wallet has good experience with them :(

Cheaper tickets bring people during week days, it's easy to see that many movies have  4 weekdays total as big or bigger then weekend total number.

 

But still even with those big ticket prices Warsaw is the biggest market in Poland. Last time I saw stats average Varsovian bought 4.5 tickets per year.

 

If the rest of the country had this average then we would be on levels of France. :o

 

BTW there are plans for up to 8 new multiplex cinemas in Warsaw agglomeration. That is something new here since we didn't have new opening in last 5-6 years.

 

The problem is we have 1/4th of the screens most western europe countries have. In France every little town has a cinema. Went to Portes du soleil this summer and every little turist village had one.

 

 

I see that's a general trend in Eastern Europe. A few very big movies and a lot of medium sized hits.

 

 

I think it works for every market in this stage of development. As you grow the market diversifies and the fragmentation becomes bigger. Though I think the same thing will happen on big, mature markets too. It will just be slower and it will take some time (and a few big BO bombs). It already happened to US TV.

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The problem is we have 1/4th of the screens most western europe countries have. In France every little town has a cinema. Went to Portes du soleil this summer and every little turist village had one.

 

 

 

 

I think it works for every market in this stage of development. As you grow the market diversifies and the fragmentation becomes bigger. Though I think the same thing will happen on big, mature markets too. It will just be slower and it will take some time (and a few big BO bombs). It already happened to US TV.

How many screens are there in Poland?

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How many screens are there in Poland?

 

It's hard to say because of how messy the local market is. Wide release is 130 -180 screens but big LOCAL movies can get a bit under 300 while there are rumors Miasto 44 will be rocking 390 screens. 

 

I think I saw some document in Cannes or pre Cannes claiming it's 700 or 900 total. Hard to try and find it when there is a ton of spam mail around that period.

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It's hard to say because of how messy the local market is. Wide release is 130 -180 screens but big LOCAL movies can get a bit under 300 while there are rumors Miasto 44 will be rocking 390 screens. 

 

I think I saw some document in Cannes or pre Cannes claiming it's 700 or 900 total. Hard to try and find it when there is a ton of spam mail around that period.

Wow, so much bigger than here. There's no specific data about the number of screen anywhere, but the widest release was the second Hobbit movie on 99 screens. Since it will be the biggest movie of the year I'm curious to see on how many screens Hobbit 3 will be and how the market has grown.

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Wow, so much bigger than here. There's no specific data about the number of screen anywhere, but the widest release was the second Hobbit movie on 99 screens. Since it will be the biggest movie of the year I'm curious to see on how many screens Hobbit 3 will be and how the market has grown.

 

The docu had screen numbers for all euro countries. I think it was one of the trades. Maybe screen .

 

I also found this chart:

http://chartsbin.com/view/32k

Edited by norbar
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Biggest release so far in Poland was Hobbit 2 with 425 copies, followed by Hobbit 1 with 385 copies.

 

As for number of cinemas and screens let's look at official numbers from GUS for 2013

 

Cinemas - 474 ( 58 miniplex and 55 multiplex, rest of them is small cinemas )

Screens - 1243

number of seats - 271 800

number of screenings - 1 646 800

number of admissions - 37 milion

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Thanks. The screen number is surprising but probably a lot of them are cinemas that get funding for playing euro movies so that's why they don't see big commercial titles all the time.

 

 

btw. I have some reports from Gdynia (a few friends are there).

 

Bogowie - best movie of the festival tied with fotograf. Kot is great in it, great editing and cinematography rarely seen in Poland. Expected 800k viewers

Fotograf - great movie overall (250-300k prediction)

Obywatel - funny, well made, anti establishment but only for big cities (250-300k if it all works)

Zbliżenia - Crap - 15-50k viewers

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I'm looking at Miasto 44 reservations and it seems that small and medium cities are the ones that want to see this movie the most. They have good ammount of reservations. Big cities on the other hand look just decent. They are doing better then for Walesa last year but they aren't doing great at the moment. Maybe the big ammount of screenings in big cities make people less worried about getting a ticket for the showing?

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