Weekend Thread Sept 20th-22nd

[Krissykins]

9 hours ago, Flopped said:

 

Yeah, Substance #s are bad. Longlegs was sold on "the scariest movie of the year." Substance was sold on images of....a chicken leg? A leotard? A sewn-up woman's back? It's not a scary movie so it never had a chance to break out but teasing a mystery with esoteric symbol isn't gonna work in a world where the 0/5 "movie" Deadpool & Wolverine does $600m+. Marketing has to account for the stupidity and bad taste of the general audience. 

 

3 hours ago, cinema pal said:

Yeah, that's what I've said, pal: "marketing failed". Maybe "purely digital campaign" wasn't the best strategy, you know? Yep, it wasn't.

And mr Flopped is right. Why would you put a chicken or two fried eggs on the poster when you have literally this:

 

 

I didn't expect it to make $100 M. Or $50 M. But $30 M? Sure.   And yeah, Neon doesn't have much history with box office hits. But considering how brilliant Longlegs campaign was and how beloved The Substance is, I think something like $5 M start is not unrealistic goal. 

Yeh the posters were actually the directors choice. The Deadline article explains that she had a huge say, and didn’t want faces on the posters. It moved from Universal because she didn’t want to make any cuts, which I’m glad she didn’t. 
 

But if she took a step back from the marketing, she could’ve had a hit on her hands. 

[ThomasNicole]

If the marketing revolves around Qualley being hot i think it would be another Jennifer´s Body situation. Maybe the OW would be better, but the toxicity around it would be insufferable and potentially hurt it. 

 

Jennifer´s Body needed a full decade for people to realize it was actually a great movie.

Edited yesterday at 07:21 AM by ThomasNicole

[cinema pal]

6 minutes ago, ThomasNicole said:

If the marketing revolves around Qualley being hot i think it would be another Jennifer´s Body situation. Maybe the OW would be better, but the toxicity around it would be insufferable and potentially hurt it. 

 

Jennifer´s Body needed a full decade for people to realize it was actually a great movie.

It could be the case, yes, but at least we would have actual people in theatre to talk about the movie and get it trending on twitter.

But look at WB who mostly hid the feminist themes in Barbie and nobody was really mad about it (except Ben Shapiro and Matt Walsh I guess but who cares)

Also you can get creative: make Margaret sexy, but in Resident evil/Umbrella inc. kinds of ads with hints at body horror.

[ThomasNicole]

32 minutes ago, cinema pal said:

It could be the case, yes, but at least we would have actual people in theatre to talk about the movie and get it trending on twitter.

But look at WB who mostly hid the feminist themes in Barbie and nobody was really mad about it (except Ben Shapiro and Matt Walsh I guess but who cares)

Also you can get creative: make Margaret sexy, but in Resident evil/Umbrella inc. kinds of ads with hints at body horror.

Maybe, but it´s currently trending on TikTok and Twitter anyway, so maybe it´ll just have good holds.

 

Challengers ended up with decent results this way.

[Jake Gittes]

7 hours ago, Speedorito said:

Why do people keep casting him in stuff outside of Marvel?

 

Probably because he's a pretty good likable actor and they enjoy working with him.

[Lory88]

Today, no actor can sell a movie with his name and face (maybe Tom Cruise? Leonardo DiCaprio? But only in the right movies). Margaret Qualley and Demi Moore don't sell anything, it's the concept that sells. And maybe the concept of the movie didn't sell well (or wasn't of interest to today's audiences).
In my opinion, it would have been better to open in a limited number of theaters and make a good average per theater and trust in word of mouth.

[Speedorito]

1 hour ago, Jake Gittes said:

 

Probably because he's a pretty good likable actor and they enjoy working with him.

I guess Hollywood runs on sugar, spice, and everything nice.

[CheeseWizard]

So bear with me cus I’m an idiot who just did some really low quality maths and I am very tired so I might sound crazy 
 

TFOne released in a load of international markets this week, and made a cumulative 13-14 million from Malaysia, Austrailia, Ecuador, Mexico, Singapore, Bangladesh, Taiwan, Philippines, Argentina, Kuwait, Hong Kong, Kazakstan, Netherlands, Portugal, Ukraine, Canada, Estonia, Spain, Finland, India, Iceland, Japan, Lavia, Poland, Romania, Sweden and Türkiye. 
 

So I looked at rise of the beasts, and as far as I can see the cumulative end gross total for all of those combined for that movie was around 80-85 million, or roughly 20% of the total box office, while North America counted for 35% of the box office, meaning if this same pattern continues, the remaining markets should equal 45% of the remaining box office, or 31 million. 
 

So theoretically, if we added the opening weekends for all of the markets together, that’d be 70million. For comparison, all of Rise of the Beasts opening weekends added together would be around 177million.

Since that’d make TFOne’s opening weekend around 60% smaller, would it be a safe bet to assume its total box office could be 60% smaller than ROTB aswell, around 175million?

Though I guess that would entirely depend on its legs. On one hand, ROTB was in summer and had to deal with Elemental as competition, as well as Indy and Flash. TFOne has it a good bit harder being in Autumn with Wild Robot, Joker, Smile 2 and Piece By Piece. On the other, I wonder if the stellar reviews it’s getting can help it get similar legs to what ROTB had. 

[BadOlCatSylvester]

11 minutes ago, CheeseWizard said:

So bear with me cus I’m an idiot who just did some really low quality maths and I am very tired so I might sound crazy 
 

TFOne released in a load of international markets this week, and made a cumulative 13-14 million from Malaysia, Austrailia, Ecuador, Mexico, Singapore, Bangladesh, Taiwan, Philippines, Argentina, Kuwait, Hong Kong, Kazakstan, Netherlands, Portugal, Ukraine, Canada, Estonia, Spain, Finland, India, Iceland, Japan, Lavia, Poland, Romania, Sweden and Türkiye. 
 

So I looked at rise of the beasts, and as far as I can see the cumulative end gross total for all of those combined for that movie was around 80-85 million, or roughly 20% of the total box office, while North America counted for 35% of the box office, meaning if this same pattern continues, the remaining markets should equal 45% of the remaining box office, or 31 million. 
 

So theoretically, if we added the opening weekends for all of the markets together, that’d be 70million. For comparison, all of Rise of the Beasts opening weekends added together would be around 177million.

Since that’d make TFOne’s opening weekend around 60% smaller, would it be a safe bet to assume its total box office could be 60% smaller than ROTB aswell, around 175million?

Though I guess that would entirely depend on its legs. On one hand, ROTB was in summer and had to deal with Elemental as competition, as well as Indy and Flash. TFOne has it a good bit harder being in Autumn with Wild Robot, Joker, Smile 2 and Piece By Piece. On the other, I wonder if the stellar reviews it’s getting can help it get similar legs to what ROTB had. 

The huge problem this one is facing is that the first trailer turned all the casuals, the audience usually driving repeat viewings, away for good. All indications are that, like with Furiosa, only the most diehard franchise fanatics have seen it. And chances are most of them have already seen it with the early access shows. Which is why the verified audience score shouldn't be treated as gospel this time. Word of mouth can only help so much when people simply aren't interested, and especially when there's another big family animation far more casual-friendly on the way the weekend after.

 

Also, Beasts's staying power is pretty mediocre, and wouldn't help this movie much.

 

Still, I would love for this movie to somehow find an audience, score an Elemental-level second weekend drop, and proceed to make half a billion or something, however much of a pipe dream that would be. I would love to be proven wrong. All we can do now is wait and see how this coming weekend plays out.

[Eric Prime]

57 minutes ago, Speedorito said:

I guess Hollywood runs on sugar, spice, and everything nice.

Well…yeah. It does. It’s like any other workplace. If you’re likable and great to work with, you’ll get more opportunities. If you’re a pain in the butt, nobody will want to hire you. Hollywood and entertainment is a bit more lenient if you have “star power”. But even then, if you have an attitude problem or are tough to work with, you’re gonna suffer once you get a few bombs under you. There’s a reason why Chevy Chase, Marlon Brando, Johnny Depp, Mike Myers, Tim Allen, etc. saw big career declines despite massive success prior, and never returned to their peak.

 

Plus it’s not like any of the Hemsbombs failed because of Hemsworth specifically, nor does it mean he can’t turn things around with the right project. And he’ll get these chances since he has the right talent and work ethic and attitude.

[Jake Gittes]

1 hour ago, Speedorito said:

I guess Hollywood runs on sugar, spice, and everything nice.

 

If only they had you around to show them the way, with your special retroactive insight into every actor's "value".

[wattage]

6 hours ago, cinema pal said:

It could be the case, yes, but at least we would have actual people in theatre to talk about the movie and get it trending on twitter.

 

It's a good thing that's already happening 

[wattage]

Just saw the Thunderbolts trailer. It feels a bit early to drop it it's 8ish months away, but I think this movie needs a lot more work for awareness than Cap 4 or F4 so I guess I can see why. It looks fine. 

Edited yesterday at 01:50 PM by wattage

[CheeseWizard]

2 hours ago, BadOlCatSylvester said:

The huge problem this one is facing is that the first trailer turned all the casuals, the audience usually driving repeat viewings, away for good. All indications are that, like with Furiosa, only the most diehard franchise fanatics have seen it. And chances are most of them have already seen it with the early access shows. Which is why the verified audience score shouldn't be treated as gospel this time. Word of mouth can only help so much when people simply aren't interested, and especially when there's another big family animation far more casual-friendly on the way the weekend after.

 

Also, Beasts's staying power is pretty mediocre, and wouldn't help this movie much.

 

Still, I would love for this movie to somehow find an audience, score an Elemental-level second weekend drop, and proceed to make half a billion or something, however much of a pipe dream that would be. I would love to be proven wrong. All we can do now is wait and see how this coming weekend plays out.

Tbh all this thing needs to really make is like, 175 to get a decent chance of success. If it had the same legs as Beasts, wouldn’t there be a good chance of it getting to that number? I feel like good word of mouth might actually be able to help it get to that level. 
 

It’s not doing elemental numbers but with an apparent 75mil budget, it doesn’t really need that. 
 

 

Also why specifically verified audience score? What about unverified? Cus they’re the exact same rn, though unverified is shifting between 97 and 98

Edited yesterday at 02:34 PM by CheeseWizard

[AniNate]

EDIT: Wrong thread

Edited yesterday at 03:12 PM by AniNate

[Shadow2001]

Man that trailer definitely was a blunder. I guess it doesn't help that when i think of Transformers One style, i just think of "Nickelodeon cartoon" 

Edited yesterday at 03:31 PM by Shadow2001

[Morieris]

15 hours ago, BoxOfficeFangrl said:

According to showtimes.com, And Mrs. is only playing in 12 states, with the most theaters in Indiana, Illinois and Michigan.

 

Oh my god it's only playing in TWO cities in my state and one is mine. What are the chances of that.

[Eric Prime]

Not sure why nobody posted these, but here are the actuals

 

1	(1)	Beetlejuice Beetlejuice	Warner Bros.	$25,937,144	-49%	4,172	-403	$6,217	$226,785,526	3
2	N	Transformers One	Paramount Pi…	$24,613,970		3,978		$6,188	$24,613,970	1
3	(2)	Speak No Evil	Universal	$5,798,035	-49%	3,375	n/c	$1,718	$21,352,625	2
4	N	Never Let Go	Lionsgate	$4,449,065		2,667		$1,668	$4,449,065	1
5	(3)	Deadpool & Wolverine	Walt Disney	$3,819,848	-27%	2,450	-625	$1,559	$627,204,473	9
6	N	The Substance	MUBI	$3,205,212		1,949		$1,645	$3,205,212	1
7	(4)	Am I Racist?	SDG Releasing	$2,465,941	-46%	1,600	+83	$1,541	$8,937,448	2
8	(5)	Reagan	ShowBiz Direct	$1,659,772	-43%	1,850	-920	$897	$26,520,448	4
9	N	Jung Kook: I Am Still	Trafalgar Re…	$1,425,748		722		$1,975	$2,574,318	1
10	(7)	Alien: Romulus	20th Century…	$1,305,891	-45%	1,350	-600	$967	$103,601,041	6
11	(9)	The Forge	Sony Pictures	$1,245,219	-39%	1,181	-433	$1,054	$26,315,966	5
12	(8)	It Ends With Us	Sony Pictures	$1,004,974	-51%	1,164	-1,045	$863	$146,841,311	7
13	(6)	The Killer’s Game	Lionsgate	$990,204	-63%	2,623	n/c	$378	$4,817,201	2
14	(11)	Despicable Me 4	Universal	$656,205	-43%	796	-720	$824	$360,374,815	12
15	(-)	Whiplash	Sony Picture…	$535,700		695		$771	$13,627,706	520
-	(12)	Twisters	Universal	$495,955	-57%	650	-749	$763	$267,186,630	10
-	(14)	Blink Twice	Amazon MGM S…	$312,299	-65%	305	-705	$1,024	$22,767,773	5
-	(-)	My Old Ass	Amazon MGM S…	$275,992	+64%	33	+26	$8,363	$506,452	2
-	(-)	Trap	Warner Bros.	$258,129	-64%	78	-143	$3,309	$42,702,896	8
-	(-)	Inside Out 2	Walt Disney	$163,475	-65%	250	-450	$654	$652,864,559	15
-	(13)	DAN DA DAN: First Encounter	GKIDS	$74,918	-92%	81	-529	$925	$1,009,718	2
-	(-)	The Critic	Greenwich	$70,049	-60%	113	-444	$620	$361,152	2
-	(-)	How to Make Millions Before Grandma Dies	Well Go USA	$59,487	-48%	38	-18	$1,565	$246,012	2
-	N	A Different Man	A24	$56,126		4		$14,032	$56,126	1
-	(-)	The Front Room	A24	$53,688	-87%	98	-1,524	$548	$2,917,588	3
-	(-)	Dìdi (弟弟)	Focus Features	$45,035	-54%	51	-36	$883	$4,819,945	9
-	(-)	Between the Temples	Sony Picture…	$43,648	-45%	68	+66	$642	$2,025,959	5
-	(-)	Faith of Angels	Purdie Distr…	$37,786	-40%	30	n/c	$1,260	$150,875	2
-	(-)	Harold and the Purple Crayon	Sony Pictures	$33,184	-30%	64	-31	$519	$17,616,997	8
-	(-)	Sing Sing	A24	$32,551	-24%	35	-20	$930	$2,711,146	11
-	(-)	Just a Bit Outside: The Story of the 1982 Milwa…	Canonball Pr…	$31,893	-48%	15	+1	$2,126	$136,256	2
-	(-)	My Penguin Friend	Roadside Att…	$28,451	-27%	62	-35	$459	$2,719,290	6
-	N	Omni Loop	Magnolia Pic…	$23,498		68		$346	$23,498	1
-	(-)	Strange Darling	Magenta Ligh…	$15,568	-73%	30	-40	$519	$3,065,509	5
-	(-)	You Gotta Believe	Well Go USA	$14,708	-53%	43	-37	$342	$1,367,897	4
-	(-)	Tokyo Cowboy	Purdie Distr…	$12,726	+4%	15	-10	$848	$111,045	4
-	N	In the Summers	Music Box Films	$11,724		2		$5,862	$11,724	1
-	(-)	Afraid	Sony Pictures	$10,700	-89%	37	-369	$289	$6,723,593	4
-	N	Happy Clothes: A Film About Patricia Field	Greenwich	$10,254		1		$10,254	$10,254	1
-	(-)	Paris, Texas	20th Century…	$9,365	-63%	11	-2	$851	$2,304,774	2,081
-	(-)	Red Rooms	Utopia	$5,670	-40%	9	-4	$630	$76,095	3
-	(-)	The Conversation	Rialto Pictures	$5,418	-26%	6	-2	$903	$4,718,357	2,634
-	(-)	Basquiat	Miramax	$4,617	-58%	4	+3	$1,154	$2,744,781	1,468
-	(-)	Seven Samurai	Janus Films	$4,086	-58%	5	+1	$817	$459,379	3,540
-	(-)	Thelma	Magnolia Pic…	$3,599	-23%	13	+4	$277	$8,978,005	14
-	(-)	Sugarcane	National Geo…	$2,884	-18%	9	-4	$320	$96,258	7
-	(-)	Sebastian	Kino Lorber	$2,857	+150%	2	+1	$1,429	$58,351	8
-	N	My Dearest Fu Bao	Well Go USA	$2,250		2		$1,125	$2,250	1
-	(-)	Kneecap	Sony Picture…	$2,186	-87%	8	+4	$273	$1,136,062	8
-	(-)	The Falling Star	Kino Lorber	$1,245	-20%	4	-1	$311	$7,281	4
-	(-)	Green Border	Kino Lorber	$1,143	+60%	1	n/c	$1,143	$90,987	14
-	(-)	Make Me Famous	Red Splat Pr…	$1,140		1		$1,140	$65,474	66
-	(-)	Daddio	Sony Picture…	$1,018		3		$339	$974,318	13
-	(-)	Hundreds of Beavers	SRH	$720	-73%	2	-3	$360	$484,812	35
-	(-)	Naked Acts	Kino Lorber	$357	-50%	1	-1	$357	$19,458	1,356
-	(-)	City of Dreams	Roadside Att…	$347	-94%	3	-20	$116	$1,713,136	4
-	(-)	Mountains	Music Box Films	$249	-78%	2	-4	$125	$44,635	6
-	(-)	Banel & Adama	Kino Lorber	$108		1		$108	$48,738	16
		58		$81,334,031

[Cooper Legion]

And with that, DPW move into 2nd place among the MCU for weekend top 5s:

NWH 13

DPW 9

BP1, BP2 8

 

Also a little check up on the TA-JW streak of DOM finishes:

Spoiler

Still no two consecutive wknds with the same winner yet, though that is about to come to an end this weekend unless they randomly expand DPW for zero reason 😛   
 

Still, relatively confident that there is no other group of 5 in a row DOM grossers with this property. Neat!

 

In fact the wknd winners are even more evenly distributed than that with one for JW and 2 each for DPW, TA, Barbie, and IO2

Edited 10 hours ago by Cooper Legion