tommycruise Posted July 9, 2012 Share Posted July 9, 2012 the film has already come out(like a couple of days after release)?Now I can understand if the film has is having good legs, or it had a massive opening or great critical/audience reactions, but why do studios spend money on sinking ships?One example is I saw a tv spot for Battleship 2 days after it opened on a sunday, after the studio must have known about the estimated 9m opening day prediction. Why would uni want to keep spending money on it even after it is clearly a bust?Another example is I saw a tv spot for Rock of Ages like a week after it came out, despite the super week 14m OW and the weak reviews (41% on RT) so why would WB/NL continue to advertise it if it so clearly a flop?Now I understand Studios may reserve money for advertising after a film has already come out, but if the film is obviously a major bust with a low and weak reviews why continue to spend money on it?If you have a 70m dollar film and it looks like it is only going to make like 35m why spend like another million to continue advertising it when it will probably only add up to an inconsequential amount anyway? Quote Link to comment Share on other sites More sharing options...
Cedarpoint1111 Posted July 9, 2012 Share Posted July 9, 2012 I assume the advertisements are bought in advanced, before they know if it'll flop or not. Quote Link to comment Share on other sites More sharing options...
A Marvel Fanboy Posted July 9, 2012 Share Posted July 9, 2012 I assume the advertisements are bought in advanced, before they know if it'll flop or not.I think so too. Quote Link to comment Share on other sites More sharing options...
SchumacherFTW Posted July 9, 2012 Share Posted July 9, 2012 I saw an Ice age 3 ad 2 months after it came out in the UK. I guess it's to mop up people that don't pay attention to the release dates. Quote Link to comment Share on other sites More sharing options...
Webslinger Posted July 10, 2012 Share Posted July 10, 2012 I assume the advertisements are bought in advanced, before they know if it'll flop or not.That would be my assumption as well.I think another part of it is saving face. If you're running a business, you don't want to make it look like you have effectively disowned your product as soon as it hits the market. Quote Link to comment Share on other sites More sharing options...
riczhang Posted July 10, 2012 Share Posted July 10, 2012 I assume the advertisements are bought in advanced, before they know if it'll flop or not.Also sometimes, buying in bigger quantities, over a longer period of time especially in print, and TV, can actually cost less than buying a smaller amount of ads over a shorter period of time. Quote Link to comment Share on other sites More sharing options...
