TombRaider, Sis, what are you saying.
What you're probably getting at is the media coverage Blake and Anna received while doing promotion.
This is all free and completely out of their control.
its not their fault if the media wants to cover every outfit change they make while promoting.
I can feel the sub 100 surprise coming. unless the walkup business is similar to the first one.
Or maybe its doing a much larger portion of its presales in theaters and not online, so it's harder to track.