It's not like the 95 film was an example of stellar WOM. For the time, its legs were absolute rubbish. It's just lucky it had Stallone, otherwise it would've made even less especially OS.
I think it'll be like Japan, reaching a certain high point (say 170m) and plateauing for maybe a decade. Any significant admissions decrease won't happen for a long time.
The Possession increased on Saturday and if this is a good horror movie, then I don't see why Sinister shouldn't at least stay flat. It should end up over $20m in the end.
THG has already sold way more copies than I expected it to, I hardly think it's failed or done wrong in any way. It also grossed more and sold more on home video than even you thought it would so come on, get off its back.
Wasn't it because it was released with fairly few days to go in the week? So 7m might be a prediction for its first seven days which would in fact go over two weeks.