Based on comparison with 9 other animated films that played during Thanksgiving (Bolt, Happy Feet, Frozen, Tangled, Wreck-It Ralph, The Muppets, Rise of the Guardians, Megamind and Madagascar 2), Penguins will earn $36-37M over 5 days. That is higher than the $32.3M 5-day opening of Rise of the Guardians. However, that film was Christmas-themed which allowed it to have a very impressive post-Thanksgiving weekend hold (-43%) and very small decreases in the weekends leading to the Christams holidays (no bigger drops than -31%). Guardians made $103M in total. Penguins had a lower CinemaScore (A- vs A) and is a prequel so it will definitely be more front-loaded. I don't see how it could cross $100M. Also, if we compare it to The Muppets, another franchise-based film that opened over Thanskgiving to $41.5M, Penguins could earn less than $80M by the end of its run.